Ad Almanac

Rival companies

Laptop and PC makers

Laptop and PC makers sponsors side by side: Dell, HP, Lenovo and MSI, and where each one ran by quarter.

455Dell77 newsletter · 338 podcast · 40 event
79HP3 newsletter · 11 podcast · 65 event
38Lenovo6 newsletter · 0 podcast · 32 event
24MSI0 newsletter · 7 podcast · 17 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

DellHPLenovoMSI
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Science podcasts 176 34 15 20 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Technology podcasts 14 6 34 10 11 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
AI newsletters 0 0 0 0 0 53 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0
News podcasts 2 1 0 0 2 5 0 0 0 0 0 0 0 0 0 0 0 0 6 0 0 1 0 0
History podcasts 0 0 0 0 0 0 0 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0
Software & developers newsletters 0 0 0 0 0 6 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0
Retail & e-commerce newsletters 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0
Marketing & growth newsletters 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Finance & investing newsletters 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Business podcasts 0 2 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 1 0 0 0 3 0 0 0 1 1 0 0 0 0 0 0 3 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorDellHPLenovoMSI
Business & tech8982
Industrial31600
Cloud & data6362
AI6521
Developer6160
Marketing & media2433
Security4411
Construction & real estate1600

Top outlets By newsletter and podcast placements.

Dell

  1. Something You Should Know245
  2. Reshaping Workflows with Dell Pro Precision and NVIDIA RTX PRO GPUs80
  3. Horizon AI13
  4. BrainBuzz8
  5. Simplified AI7
  6. The WAN Show7

HP

  1. The Rest Is Classified10
  2. CIO Dive Daily2
  3. ISACA SmartBrief on Cybersecurity1
  4. Armchair Expert with Dax Shepard1

Lenovo

  1. Fast Company Newsletters3
  2. Retail Dive Daily2
  3. The Neuron1

MSI

  1. The WAN Show7

The detail Outlets behind each lane.

Dell · Science podcasts · Earlier
Dell · Science podcasts · 2025 Q4
Dell · Science podcasts · 2026 Q1
Dell · Science podcasts · 2026 Q2
Dell · Technology podcasts · Earlier
Dell · Technology podcasts · 2025 Q4
Dell · Technology podcasts · 2026 Q1
Dell · Technology podcasts · 2026 Q2
Dell · Technology podcasts · 2026 Q3
Dell · Technology podcasts · 2026 Q4
Dell · AI newsletters · 2026 Q4
Lenovo · AI newsletters · 2026 Q4
Dell · News podcasts · Earlier
Dell · News podcasts · 2025 Q4
Dell · News podcasts · 2026 Q3
Dell · News podcasts · 2026 Q4
MSI · News podcasts · Earlier
MSI · News podcasts · 2026 Q2
HP · History podcasts · 2026 Q4
Dell · Software & developers newsletters · 2026 Q4
HP · Software & developers newsletters · 2026 Q4
Dell · Retail & e-commerce newsletters · 2026 Q4
Lenovo · Retail & e-commerce newsletters · 2026 Q3
Lenovo · Retail & e-commerce newsletters · 2026 Q4
Dell · Marketing & growth newsletters · 2026 Q4
Dell · Finance & investing newsletters · 2026 Q4
Dell · Business podcasts · 2025 Q4
Dell · Business podcasts · 2026 Q4
Dell · Other lanes · 2025 Q4
Dell · Other lanes · 2026 Q4
HP · Other lanes · 2026 Q2
HP · Other lanes · 2026 Q3
Lenovo · Other lanes · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.