Rival companies
Payment processors
Payment processors sponsors side by side: Square, Stripe, PayPal, Adyen, Nuvei and Global Payments, and where each one ran by quarter.
219Square30 newsletter · 178 podcast · 11 event
167Stripe94 newsletter · 22 podcast · 51 event
96PayPal4 newsletter · 56 podcast · 36 event
47Adyen7 newsletter · 4 podcast · 36 event
31Nuvei9 newsletter · 0 podcast · 22 event
10Global Payments3 newsletter · 0 podcast · 7 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Square | Stripe | PayPal | Adyen | Nuvei | Global Payments | ||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||||
| Sports podcasts | 0 | 2 | 0 | 52 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Comedy podcasts | 1 | 4 | 6 | 11 | 17 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Startups & venture newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 8 | 1 | 5 | 8 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Technology podcasts | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 5 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 15 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Product & design newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 12 | 4 | 5 | 1 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| AI newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 6 | 8 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| News podcasts | 3 | 0 | 8 | 2 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 5 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Business podcasts | 0 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 13 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Food & drink newsletters | 0 | 1 | 6 | 3 | 4 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Other lanes | 4 | 2 | 9 | 13 | 18 | 15 | 0 | 2 | 0 | 0 | 2 | 5 | 0 | 3 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 3 | |||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Square | Stripe | PayPal | Adyen | Nuvei | Global Payments |
|---|---|---|---|---|---|---|
| Finance & crypto | 2 | 12 | 7 | 7 | 4 | 4 |
| Retail & consumer | 0 | 9 | 10 | 10 | 3 | 2 |
| Business & tech | 5 | 8 | 3 | 3 | 3 | 0 |
| Sports & leisure | 1 | 0 | 3 | 4 | 9 | 0 |
| AI | 1 | 8 | 2 | 4 | 0 | 0 |
| Marketing & media | 0 | 4 | 4 | 3 | 0 | 0 |
| Food & hospitality | 2 | 2 | 1 | 2 | 2 | 1 |
| Developer | 0 | 4 | 4 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Square
- Foul Territory45
- Cherry Bombe18
- Soder14
- BMTV12
- The Toast8
- Public Figures8
Stripe
- TLDR Founders27
- TLDR Product23
- TLDR AI22
- Lenny's Podcast: Product | Career | Growth5
- TLDR Fintech4
- Chanticleer4
PayPal
- The Bill Simmons Podcast18
- All-In with Chamath, Jason, Sacks & Friedberg17
- Good Hang with Amy Poehler11
- The Rewatchables3
- This Week in Startups Newsletter2
- Waveform: The MKBHD Podcast2
Adyen
- Payments Dive Daily4
- TLDR Fintech3
- CyberWire Daily2
- The Glenn Beck Program1
- VINCE1
Nuvei
- Payments Dive Daily5
- Retail Dive Daily4
Global Payments
- Multifamily Dive Daily3
The detail Outlets behind each lane.
Square · Sports podcasts · 2025 Q4
- The Phillies Show1 placement
- Hammer Territory: an Atlanta Braves podcast1 placement
Square · Sports podcasts · 2026 Q2
- Foul Territory45 placements
- The Phillies Show2 placements
Square · Sports podcasts · 2026 Q3
- What Happened When2 placements
- The Herd with Colin Cowherd1 placement
PayPal · Sports podcasts · 2026 Q2
- The Bill Simmons Podcast14 placements
PayPal · Sports podcasts · 2026 Q3
- The Bill Simmons Podcast3 placements
PayPal · Sports podcasts · 2026 Q4
- The Bill Simmons Podcast1 placement
Square · Comedy podcasts · Earlier
- Public Figures1 placement
Square · Comedy podcasts · 2026 Q1
- Public Figures3 placements
- Soder3 placements
Square · Comedy podcasts · 2026 Q2
- The Toast3 placements
- Public Figures3 placements
Square · Comedy podcasts · 2026 Q4
- The Dollop with Dave Anthony and Gareth Reynolds1 placement
- Soder1 placement
PayPal · Comedy podcasts · 2025 Q4
- Good Hang with Amy Poehler1 placement
PayPal · Comedy podcasts · 2026 Q2
- KILL TONY1 placement
PayPal · Comedy podcasts · 2026 Q3
- Good Hang with Amy Poehler6 placements
PayPal · Comedy podcasts · 2026 Q4
- Good Hang with Amy Poehler4 placements
Stripe · Startups & venture newsletters · 2025 Q4
- TLDR Founders5 placements
Stripe · Startups & venture newsletters · 2026 Q1
- TLDR Founders8 placements
Stripe · Startups & venture newsletters · 2026 Q2
- TLDR Founders1 placement
Stripe · Startups & venture newsletters · 2026 Q3
- TLDR Founders5 placements
Stripe · Startups & venture newsletters · 2026 Q4
- TLDR Founders8 placements
PayPal · Startups & venture newsletters · 2026 Q3
- This Week in Startups Newsletter1 placement
PayPal · Startups & venture newsletters · 2026 Q4
- This Week in Startups Newsletter1 placement
Square · Technology podcasts · 2026 Q3
- Waveform: The MKBHD Podcast2 placements
Stripe · Technology podcasts · Earlier
- Lenny's Podcast: Product | Career | Growth1 placement
Stripe · Technology podcasts · 2025 Q4
- Lenny's Podcast: Product | Career | Growth4 placements
- Cheeky Pint1 placement
Stripe · Technology podcasts · 2026 Q4
- This Week in Startups1 placement
PayPal · Technology podcasts · Earlier
- Waveform: The MKBHD Podcast2 placements
PayPal · Technology podcasts · 2026 Q3
- All-In with Chamath, Jason, Sacks & Friedberg15 placements
PayPal · Technology podcasts · 2026 Q4
- All-In with Chamath, Jason, Sacks & Friedberg2 placements
- This Week in Startups1 placement
Stripe · Product & design newsletters · Earlier
- Behind Product Lines2 placements
Stripe · Product & design newsletters · 2025 Q4
- TLDR Product12 placements
Stripe · Product & design newsletters · 2026 Q1
- TLDR Product4 placements
Stripe · Product & design newsletters · 2026 Q2
- TLDR Product5 placements
Stripe · Product & design newsletters · 2026 Q3
- TLDR Product1 placement
Stripe · Product & design newsletters · 2026 Q4
- The Skip2 placements
- TLDR Product1 placement
Stripe · AI newsletters · 2025 Q4
- TLDR AI9 placements
Stripe · AI newsletters · 2026 Q1
- TLDR AI6 placements
Stripe · AI newsletters · 2026 Q2
- TLDR AI6 placements
- The Rundown AI2 placements
Stripe · AI newsletters · 2026 Q4
- TLDR AI1 placement
- Neatprompts1 placement
Square · News podcasts · Earlier
- Legal AF by MeidasTouch3 placements
Square · News podcasts · 2026 Q1
- On Texas Football7 placements
- The Glenn Beck Program1 placement
Square · News podcasts · 2026 Q2
- The Rest Is Politics1 placement
- The WAN Show1 placement
Square · News podcasts · 2026 Q4
- Bitcoin Magazine Podcast7 placements
PayPal · News podcasts · Earlier
- Morning Wire1 placement
Adyen · News podcasts · Earlier
- CyberWire Daily2 placements
- VINCE1 placement
Adyen · News podcasts · 2026 Q2
- The Glenn Beck Program1 placement
Stripe · Finance & investing newsletters · 2026 Q1
- CFO Secrets1 placement
Stripe · Finance & investing newsletters · 2026 Q3
- Payments Dive Daily1 placement
- TLDR Fintech1 placement
Stripe · Finance & investing newsletters · 2026 Q4
- TLDR Fintech3 placements
- Fintech Brainfood1 placement
Adyen · Finance & investing newsletters · 2026 Q1
- TLDR Fintech1 placement
Adyen · Finance & investing newsletters · 2026 Q3
- Payments Dive Daily1 placement
Adyen · Finance & investing newsletters · 2026 Q4
- Payments Dive Daily3 placements
- TLDR Fintech2 placements
Nuvei · Finance & investing newsletters · 2026 Q4
- Payments Dive Daily5 placements
Square · Business podcasts · 2026 Q2
- Founder's Story1 placement
- Your Money Guide on the Side1 placement
Square · Business podcasts · 2026 Q4
- Life Wide Open with CboysTV2 placements
Stripe · Business podcasts · 2026 Q4
- Chanticleer4 placements
- Australian Finance Podcast3 placements
PayPal · Business podcasts · Earlier
- The Iced Coffee Hour2 placements
Square · Food & drink newsletters · 2025 Q4
- Cherry Bombe1 placement
Square · Food & drink newsletters · 2026 Q1
- Cherry Bombe6 placements
Square · Food & drink newsletters · 2026 Q2
- Cherry Bombe3 placements
Square · Food & drink newsletters · 2026 Q3
- Cherry Bombe4 placements
Square · Food & drink newsletters · 2026 Q4
- Cherry Bombe4 placements
Square · Other lanes · Earlier
- The Command Zone3 placements
- Dhru Purohit Show1 placement
Square · Other lanes · 2025 Q4
- The Bossticks1 placement
- The Command Zone1 placement
Square · Other lanes · 2026 Q1
- THIS CAR POD! with Doug DeMuro & Friends!5 placements
- 10% Happier with Dan Harris2 placements
Square · Other lanes · 2026 Q2
- 10% Happier with Dan Harris2 placements
- True Crime with Kendall Rae2 placements
Square · Other lanes · 2026 Q3
- True Crime with Kendall Rae4 placements
- BMTV2 placements
Square · Other lanes · 2026 Q4
- BMTV10 placements
- 10% Happier with Dan Harris1 placement
Stripe · Other lanes · 2025 Q4
- Not Boring2 placements
Stripe · Other lanes · 2026 Q3
- TLDR IT1 placement
- Elena’s Growth Scoop1 placement
Stripe · Other lanes · 2026 Q4
- Rise Newsletter2 placements
- Freakonomics Radio2 placements
PayPal · Other lanes · 2025 Q4
- The Rewatchables3 placements
PayPal · Other lanes · 2026 Q3
- Emerging Tech Brew1 placement
PayPal · Other lanes · 2026 Q4
- Retail Brew1 placement
Nuvei · Other lanes · 2026 Q4
- Retail Dive Daily4 placements
Global Payments · Other lanes · 2026 Q4
- Multifamily Dive Daily3 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.