Rival companies
Online travel booking
Online travel booking sponsors side by side: Booking, Airbnb and Expedia, and where each one ran by quarter.
184Booking0 newsletter · 180 podcast · 4 event
173Airbnb10 newsletter · 155 podcast · 8 event
27Expedia0 newsletter · 25 podcast · 2 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Booking | Airbnb | Expedia | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Comedy podcasts | 73 | 0 | 11 | 29 | 17 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Society & culture podcasts | 28 | 12 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Kids & family podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 27 | 7 | 5 | 4 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Health & fitness podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 28 | 0 | 4 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 20 | 4 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Sports podcasts | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 5 | 7 | 5 | 0 | ||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 5 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 5 | ||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Food & drink newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Fiction podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Other lanes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Booking | Airbnb | Expedia |
|---|---|---|---|
| Business & tech | 2 | 1 | 0 |
| Food & hospitality | 2 | 0 | 1 |
| AI | 0 | 1 | 1 |
| Marketing & media | 0 | 2 | 0 |
| Construction & real estate | 0 | 2 | 0 |
| Sports & leisure | 0 | 1 | 0 |
| Retail & consumer | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
Booking
- Juicy Scoop with Heather McDonald71
- I've Had It43
- Therapuss with Jake Shane20
- So True with Caleb Hearon16
- The Toast16
- Two Idiot Girls4
Airbnb
- Good Inside with Dr. Becky46
- Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast18
- 10% Happier with Dan Harris18
- The Iced Coffee Hour15
- The Rich Roll Podcast14
- Political Capital with Rob Shaw11
Expedia
- New Heights with Jason & Travis Kelce13
- The Mel Robbins Podcast5
- The Bill Simmons Podcast3
- Office Hours with Arthur Brooks3
- Spittin Chiclets1
The detail Outlets behind each lane.
Booking · Comedy podcasts · Earlier
- Juicy Scoop with Heather McDonald71 placements
- Smosh Mouth2 placements
Booking · Comedy podcasts · 2026 Q1
- So True with Caleb Hearon4 placements
- Therapuss with Jake Shane4 placements
Booking · Comedy podcasts · 2026 Q2
- The Toast13 placements
- Therapuss with Jake Shane9 placements
Booking · Comedy podcasts · 2026 Q3
- Therapuss with Jake Shane6 placements
- So True with Caleb Hearon5 placements
Booking · Comedy podcasts · 2026 Q4
- Therapuss with Jake Shane1 placement
Airbnb · Comedy podcasts · 2026 Q2
- Family Trips with the Meyers Brothers1 placement
Airbnb · Comedy podcasts · 2026 Q3
- Family Trips with the Meyers Brothers1 placement
Booking · Society & culture podcasts · Earlier
- I've Had It28 placements
Booking · Society & culture podcasts · 2025 Q4
- I've Had It12 placements
Booking · Society & culture podcasts · 2026 Q1
- I've Had It3 placements
Airbnb · Society & culture podcasts · 2026 Q3
- The Travel Diaries1 placement
Airbnb · Society & culture podcasts · 2026 Q4
- The Travel Diaries5 placements
Airbnb · Kids & family podcasts · Earlier
- Good Inside with Dr. Becky27 placements
Airbnb · Kids & family podcasts · 2025 Q4
- Good Inside with Dr. Becky7 placements
Airbnb · Kids & family podcasts · 2026 Q1
- Good Inside with Dr. Becky5 placements
Airbnb · Kids & family podcasts · 2026 Q2
- Good Inside with Dr. Becky4 placements
Airbnb · Kids & family podcasts · 2026 Q3
- Good Inside with Dr. Becky3 placements
Airbnb · Health & fitness podcasts · 2025 Q4
- 10% Happier with Dan Harris18 placements
- Feel Better, Live More with Dr Rangan Chatterjee6 placements
Airbnb · Health & fitness podcasts · 2026 Q2
- Feel Better, Live More with Dr Rangan Chatterjee4 placements
Expedia · Health & fitness podcasts · 2025 Q4
- Office Hours with Arthur Brooks3 placements
Airbnb · Business podcasts · 2025 Q4
Airbnb · Business podcasts · 2026 Q1
- The Iced Coffee Hour4 placements
Airbnb · Business podcasts · 2026 Q2
- The Iced Coffee Hour11 placements
Booking · Sports podcasts · 2026 Q4
- Talkin' Baseball (MLB Podcast)3 placements
- Baseball Today3 placements
Airbnb · Sports podcasts · 2026 Q2
- The Sheet with Jeff Marek1 placement
Airbnb · Sports podcasts · 2026 Q4
- Hello and Welcome1 placement
Expedia · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce4 placements
- The Bill Simmons Podcast1 placement
Expedia · Sports podcasts · 2026 Q2
- New Heights with Jason & Travis Kelce4 placements
- The Bill Simmons Podcast2 placements
Expedia · Sports podcasts · 2026 Q3
- New Heights with Jason & Travis Kelce5 placements
Airbnb · Education podcasts · 2026 Q1
- The Rich Roll Podcast5 placements
Airbnb · Education podcasts · 2026 Q2
- The Rich Roll Podcast5 placements
Airbnb · Education podcasts · 2026 Q3
- The Rich Roll Podcast3 placements
Airbnb · Education podcasts · 2026 Q4
- The Rich Roll Podcast1 placement
Expedia · Education podcasts · 2026 Q4
- The Mel Robbins Podcast5 placements
Airbnb · News podcasts · 2026 Q4
- Political Capital with Rob Shaw11 placements
Airbnb · Food & drink newsletters · 2026 Q3
- Cherry Bombe7 placements
Airbnb · Fiction podcasts · 2026 Q4
- Não Inviabilize4 placements
Airbnb · Other lanes · 2026 Q1
- Dig It3 placements
Airbnb · Other lanes · 2026 Q3
- Waveform: The MKBHD Podcast3 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.