Rival companies
Oil majors
Oil majors sponsors side by side: BP, Shell and Chevron, and where each one ran by quarter.
48BP15 newsletter · 25 podcast · 8 event
29Shell0 newsletter · 16 podcast · 13 event
24Chevron0 newsletter · 15 podcast · 9 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| BP | Shell | Chevron | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| News podcasts | 2 | 20 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 7 | 0 | 0 | 0 | 1 | ||
| Sports podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 5 | 2 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | ||
| Religion & spirituality podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | ||
| Health & fitness podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | BP | Shell | Chevron |
|---|---|---|---|
| Energy | 1 | 5 | 3 |
| Sports & leisure | 2 | 1 | 3 |
| Developer | 2 | 0 | 1 |
| Automotive & transport | 0 | 2 | 1 |
| Retail & consumer | 0 | 3 | 0 |
| Business & tech | 1 | 1 | 0 |
| Construction & real estate | 1 | 0 | 0 |
| Education | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
BP
- The Powers That Be: Daily25
- Politico Playbook7
- Politico Playbook PM6
- Axios PM2
Shell
- Spittin Chiclets8
- The Ryen Russillo Show5
- Pardon My Take3
Chevron
- Morning Wire8
- Ruthless Podcast3
- Lex Fridman Podcast2
- Pints With Aquinas1
- You Are Not Broken1
The detail Outlets behind each lane.
BP · News podcasts · Earlier
- The Powers That Be: Daily2 placements
BP · News podcasts · 2025 Q4
- The Powers That Be: Daily20 placements
BP · News podcasts · 2026 Q2
- The Powers That Be: Daily3 placements
Chevron · News podcasts · Earlier
- Ruthless Podcast3 placements
Chevron · News podcasts · 2025 Q4
- Morning Wire7 placements
Chevron · News podcasts · 2026 Q4
- Morning Wire1 placement
Shell · Sports podcasts · Earlier
- Spittin Chiclets2 placements
Shell · Sports podcasts · 2025 Q4
- Spittin Chiclets1 placement
Shell · Sports podcasts · 2026 Q2
- Spittin Chiclets5 placements
Shell · Sports podcasts · 2026 Q3
- Pardon My Take2 placements
Shell · Sports podcasts · 2026 Q4
- The Ryen Russillo Show5 placements
- Pardon My Take1 placement
BP · Politics & policy newsletters · 2026 Q3
- Politico Playbook7 placements
- Politico Playbook PM6 placements
BP · Business & economy newsletters · 2026 Q3
- Axios PM1 placement
BP · Business & economy newsletters · 2026 Q4
- Axios PM1 placement
Chevron · Technology podcasts · 2025 Q4
- Lex Fridman Podcast2 placements
Chevron · Religion & spirituality podcasts · 2026 Q3
- Pints With Aquinas1 placement
Chevron · Health & fitness podcasts · 2026 Q1
- You Are Not Broken1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.