Rival companies
Mattress brands
Mattress brands sponsors side by side: Helix Sleep, Brooklyn Bedding, My Green Mattress, GhostBed, Sleep Number and Casper, and where each one ran by quarter.
1255Helix Sleep4 newsletter · 1251 podcast · 0 event
203Brooklyn Bedding7 newsletter · 196 podcast · 0 event
201My Green Mattress0 newsletter · 201 podcast · 0 event
170GhostBed0 newsletter · 170 podcast · 0 event
63Sleep Number3 newsletter · 59 podcast · 1 event
32Casper2 newsletter · 29 podcast · 1 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Helix Sleep | Brooklyn Bedding | My Green Mattress | GhostBed | Sleep Number | Casper | ||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||||
| Society & culture podcasts | 244 | 49 | 56 | 57 | 21 | 15 | 6 | 5 | 3 | 4 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| News podcasts | 40 | 19 | 84 | 69 | 46 | 29 | 1 | 0 | 15 | 18 | 7 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 14 | 8 | 7 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 10 | |||||
| Health & fitness podcasts | 0 | 61 | 93 | 93 | 41 | 19 | 0 | 44 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 83 | 79 | 28 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Comedy podcasts | 23 | 9 | 11 | 13 | 14 | 8 | 0 | 1 | 3 | 6 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 6 | 6 | 6 | 3 | 18 | 5 | 13 | 4 | 4 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | |||||
| Business podcasts | 0 | 4 | 6 | 7 | 46 | 24 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Sports podcasts | 0 | 8 | 5 | 6 | 3 | 13 | 0 | 4 | 2 | 7 | 6 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| History podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 30 | 8 | 10 | 11 | 4 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Leisure podcasts | 0 | 0 | 0 | 0 | 1 | 1 | 6 | 7 | 3 | 3 | 9 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | |||||
| Religion & spirituality podcasts | 0 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Other lanes | 0 | 2 | 0 | 2 | 3 | 5 | 0 | 0 | 1 | 1 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 7 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 7 | 2 | 1 | |||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Helix Sleep | Brooklyn Bedding | My Green Mattress | GhostBed | Sleep Number | Casper |
|---|---|---|---|---|---|---|
| Security | 0 | 0 | 0 | 0 | 1 | 0 |
| Finance & crypto | 0 | 0 | 0 | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
Helix Sleep
- The Dr. John Delony Show419
- Sleep With Me245
- VINCE89
- The Dan Bongino Show79
- The Daily Beans68
- The Ramsey Show65
Brooklyn Bedding
- Strictly Anonymous Confessions41
- The Command Zone24
- Call Your Sister with Joy & Jinger20
- The Tucker Carlson Show19
- Morning Wire13
- Off The Script w/JDfromNY12
My Green Mattress
- The 1000 Hours Outside Podcast201
GhostBed
- The Team House68
- Unsubscribe Podcast26
- Myths and Legends18
- Fearless with Jason Whitlock17
- The Glenn Beck Program9
- The Confessionals8
Sleep Number
- The BOB & TOM Show Free Podcast43
- Erotic Stories11
- New Heights with Jason & Travis Kelce4
- Note To Self2
- 1% Better1
- Good Hang with Amy Poehler1
Casper
- Smosh Mouth5
- The Smoking Tire5
- Bulwark Takes3
- Crime, Conspiracy, Cults and Murder3
- Legal AF by MeidasTouch3
- Politics War Room with James Carville & Al Hunt2
The detail Outlets behind each lane.
Helix Sleep · Society & culture podcasts · Earlier
- The Dr. John Delony Show244 placements
Helix Sleep · Society & culture podcasts · 2025 Q4
- The Dr. John Delony Show44 placements
- The Shawn Ryan Show5 placements
Helix Sleep · Society & culture podcasts · 2026 Q1
- The Dr. John Delony Show50 placements
- The Shawn Ryan Show6 placements
Helix Sleep · Society & culture podcasts · 2026 Q2
- The Dr. John Delony Show49 placements
- The Shawn Ryan Show6 placements
Helix Sleep · Society & culture podcasts · 2026 Q3
- The Dr. John Delony Show18 placements
- The Shawn Ryan Show3 placements
Helix Sleep · Society & culture podcasts · 2026 Q4
- The Dr. John Delony Show14 placements
- The Viall Files1 placement
Brooklyn Bedding · Society & culture podcasts · Earlier
- Call Your Sister with Joy & Jinger6 placements
Brooklyn Bedding · Society & culture podcasts · 2025 Q4
- Call Your Sister with Joy & Jinger5 placements
Brooklyn Bedding · Society & culture podcasts · 2026 Q1
- Call Your Sister with Joy & Jinger3 placements
Brooklyn Bedding · Society & culture podcasts · 2026 Q2
- Call Your Sister with Joy & Jinger4 placements
Brooklyn Bedding · Society & culture podcasts · 2026 Q3
- The Why Files: Operation Podcast3 placements
- Call Your Sister with Joy & Jinger2 placements
Helix Sleep · News podcasts · Earlier
- The Daily Beans30 placements
- VINCE10 placements
Helix Sleep · News podcasts · 2025 Q4
- The Daily Beans12 placements
- Pod Save America5 placements
Helix Sleep · News podcasts · 2026 Q1
- The Dan Bongino Show36 placements
- VINCE33 placements
Helix Sleep · News podcasts · 2026 Q2
- VINCE32 placements
- The Dan Bongino Show18 placements
Helix Sleep · News podcasts · 2026 Q3
- The Dan Bongino Show19 placements
- VINCE10 placements
Helix Sleep · News podcasts · 2026 Q4
- The Michael Knowles Show5 placements
- The Daily Beans4 placements
Brooklyn Bedding · News podcasts · Earlier
- The David Lin Report1 placement
Brooklyn Bedding · News podcasts · 2026 Q1
- Morning Wire8 placements
- The Tucker Carlson Show4 placements
Brooklyn Bedding · News podcasts · 2026 Q2
- The Megyn Kelly Show10 placements
- The Tucker Carlson Show6 placements
Brooklyn Bedding · News podcasts · 2026 Q3
- The Tucker Carlson Show7 placements
Brooklyn Bedding · News podcasts · 2026 Q4
- Morning Wire5 placements
- The Tucker Carlson Show2 placements
GhostBed · News podcasts · 2025 Q4
- The Glenn Beck Program1 placement
- Fearless with Jason Whitlock1 placement
GhostBed · News podcasts · 2026 Q1
- Fearless with Jason Whitlock6 placements
- The Glenn Beck Program5 placements
GhostBed · News podcasts · 2026 Q2
- Fearless with Jason Whitlock7 placements
- The Glenn Beck Program1 placement
GhostBed · News podcasts · 2026 Q3
- Fearless with Jason Whitlock3 placements
- The Glenn Beck Program2 placements
GhostBed · News podcasts · 2026 Q4
- Victor Davis Hanson: In His Own Words5 placements
- Pat Gray Unleashed4 placements
Casper · News podcasts · 2026 Q3
- The Next Level1 placement
Casper · News podcasts · 2026 Q4
- Bulwark Takes3 placements
- Legal AF by MeidasTouch3 placements
Helix Sleep · Health & fitness podcasts · 2025 Q4
- Sleep With Me54 placements
- Savage Lovecast4 placements
Helix Sleep · Health & fitness podcasts · 2026 Q1
- Sleep With Me78 placements
- Huberman Lab6 placements
Helix Sleep · Health & fitness podcasts · 2026 Q2
- Sleep With Me78 placements
- Savage Lovecast6 placements
Helix Sleep · Health & fitness podcasts · 2026 Q3
- Sleep With Me26 placements
- Mayim Bialik's Breakdown8 placements
Helix Sleep · Health & fitness podcasts · 2026 Q4
- Sleep With Me9 placements
- Mayim Bialik's Breakdown7 placements
Brooklyn Bedding · Health & fitness podcasts · 2025 Q4
- Strictly Anonymous Confessions41 placements
- Sex and Psychology Podcast2 placements
Sleep Number · Health & fitness podcasts · 2025 Q4
- Erotic Stories6 placements
Sleep Number · Health & fitness podcasts · 2026 Q1
- Erotic Stories5 placements
My Green Mattress · Education podcasts · 2025 Q4
- The 1000 Hours Outside Podcast2 placements
My Green Mattress · Education podcasts · 2026 Q1
- The 1000 Hours Outside Podcast83 placements
My Green Mattress · Education podcasts · 2026 Q2
- The 1000 Hours Outside Podcast79 placements
My Green Mattress · Education podcasts · 2026 Q3
- The 1000 Hours Outside Podcast28 placements
My Green Mattress · Education podcasts · 2026 Q4
- The 1000 Hours Outside Podcast9 placements
Helix Sleep · Comedy podcasts · Earlier
- Public Figures23 placements
Helix Sleep · Comedy podcasts · 2025 Q4
- Your Mom's House with Christina P. and Tom Segura4 placements
- Public Figures3 placements
Helix Sleep · Comedy podcasts · 2026 Q1
- Your Mom's House with Christina P. and Tom Segura5 placements
- The Tim Dillon Show3 placements
Helix Sleep · Comedy podcasts · 2026 Q2
- Net Positive with John Crist4 placements
- Your Mom's House with Christina P. and Tom Segura3 placements
Helix Sleep · Comedy podcasts · 2026 Q3
- Your Mom's House with Christina P. and Tom Segura4 placements
- The Tim Dillon Show3 placements
Helix Sleep · Comedy podcasts · 2026 Q4
- Your Mom's House with Christina P. and Tom Segura2 placements
- Armchair Expert with Dax Shepard2 placements
Brooklyn Bedding · Comedy podcasts · 2025 Q4
- supermegashow1 placement
Brooklyn Bedding · Comedy podcasts · 2026 Q1
- supermegashow2 placements
- The Basement Yard1 placement
Brooklyn Bedding · Comedy podcasts · 2026 Q2
- Flagrant2 placements
- Broken Simulation with Sam Tripoli and Johnny Woodard2 placements
Brooklyn Bedding · Comedy podcasts · 2026 Q3
- Stiff Socks2 placements
- Broken Simulation with Sam Tripoli and Johnny Woodard1 placement
GhostBed · Comedy podcasts · 2025 Q4
- Unsubscribe Podcast5 placements
GhostBed · Comedy podcasts · 2026 Q1
- Unsubscribe Podcast6 placements
GhostBed · Comedy podcasts · 2026 Q2
- Unsubscribe Podcast6 placements
GhostBed · Comedy podcasts · 2026 Q3
- Unsubscribe Podcast6 placements
GhostBed · Comedy podcasts · 2026 Q4
- Unsubscribe Podcast3 placements
Sleep Number · Comedy podcasts · Earlier
- The BOB & TOM Show Free Podcast18 placements
Sleep Number · Comedy podcasts · 2025 Q4
- The BOB & TOM Show Free Podcast5 placements
Sleep Number · Comedy podcasts · 2026 Q1
- The BOB & TOM Show Free Podcast13 placements
Sleep Number · Comedy podcasts · 2026 Q2
- The BOB & TOM Show Free Podcast4 placements
Sleep Number · Comedy podcasts · 2026 Q3
- The BOB & TOM Show Free Podcast3 placements
- Good Hang with Amy Poehler1 placement
Casper · Comedy podcasts · 2026 Q2
- Smosh Mouth3 placements
Casper · Comedy podcasts · 2026 Q3
- Smosh Mouth2 placements
Helix Sleep · Business podcasts · 2025 Q4
- The Tim Ferriss Show4 placements
Helix Sleep · Business podcasts · 2026 Q1
- The Tim Ferriss Show5 placements
- The Diary Of A CEO with Steven Bartlett1 placement
Helix Sleep · Business podcasts · 2026 Q2
- The Tim Ferriss Show7 placements
Helix Sleep · Business podcasts · 2026 Q3
- The Ramsey Show41 placements
- The Tim Ferriss Show5 placements
Helix Sleep · Business podcasts · 2026 Q4
- The Ramsey Show24 placements
Helix Sleep · Sports podcasts · 2025 Q4
- Jim Cornette’s Drive-Thru8 placements
Helix Sleep · Sports podcasts · 2026 Q1
- Jim Cornette’s Drive-Thru5 placements
Helix Sleep · Sports podcasts · 2026 Q2
- Jim Cornette’s Drive-Thru6 placements
Helix Sleep · Sports podcasts · 2026 Q3
- Jim Cornette Experience2 placements
- Jim Cornette’s Drive-Thru1 placement
Helix Sleep · Sports podcasts · 2026 Q4
- Insight with Chris Van Vliet11 placements
- Jim Cornette’s Drive-Thru1 placement
Brooklyn Bedding · Sports podcasts · 2025 Q4
- What's Your Story? with Steph McMahon4 placements
Brooklyn Bedding · Sports podcasts · 2026 Q1
- What's Your Story? with Steph McMahon2 placements
Brooklyn Bedding · Sports podcasts · 2026 Q2
- Notsam Wrestling5 placements
- What's Your Story? with Steph McMahon2 placements
Brooklyn Bedding · Sports podcasts · 2026 Q3
- Dead Meat Podcast4 placements
- Notsam Wrestling2 placements
Brooklyn Bedding · Sports podcasts · 2026 Q4
- Off The Script w/JDfromNY12 placements
Sleep Number · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce1 placement
Sleep Number · Sports podcasts · 2026 Q2
- New Heights with Jason & Travis Kelce3 placements
GhostBed · History podcasts · Earlier
- The Team House30 placements
GhostBed · History podcasts · 2025 Q4
- The Team House8 placements
GhostBed · History podcasts · 2026 Q1
- The Team House10 placements
GhostBed · History podcasts · 2026 Q2
- The Team House11 placements
GhostBed · History podcasts · 2026 Q3
- The Team House4 placements
GhostBed · History podcasts · 2026 Q4
- The Team House5 placements
Helix Sleep · Leisure podcasts · 2026 Q3
- Duck Call Room1 placement
Helix Sleep · Leisure podcasts · 2026 Q4
- Duck Call Room1 placement
Brooklyn Bedding · Leisure podcasts · Earlier
- The Command Zone6 placements
Brooklyn Bedding · Leisure podcasts · 2025 Q4
- The Smoking Tire4 placements
- The Command Zone3 placements
Brooklyn Bedding · Leisure podcasts · 2026 Q1
- The Command Zone3 placements
Brooklyn Bedding · Leisure podcasts · 2026 Q2
- The Command Zone3 placements
Brooklyn Bedding · Leisure podcasts · 2026 Q3
- The Command Zone7 placements
- The MinnMax Show1 placement
Brooklyn Bedding · Leisure podcasts · 2026 Q4
- The Command Zone2 placements
- The Glass Cannon Podcast1 placement
Casper · Leisure podcasts · 2026 Q3
- The Smoking Tire3 placements
Casper · Leisure podcasts · 2026 Q4
- The Smoking Tire2 placements
Helix Sleep · Religion & spirituality podcasts · 2026 Q1
- Unashamed with the Robertson Family1 placement
Helix Sleep · Religion & spirituality podcasts · 2026 Q3
- WHOA That's Good Podcast1 placement
- Unashamed with the Robertson Family1 placement
Helix Sleep · Religion & spirituality podcasts · 2026 Q4
- WHOA That's Good Podcast1 placement
- Unashamed with the Robertson Family1 placement
Brooklyn Bedding · Religion & spirituality podcasts · 2026 Q2
- Pints With Aquinas6 placements
GhostBed · Religion & spirituality podcasts · 2026 Q1
- Relatable with Allie Beth Stuckey3 placements
GhostBed · Religion & spirituality podcasts · 2026 Q4
- The Confessionals8 placements
Helix Sleep · Other lanes · 2025 Q4
- Serialously with Annie Elise2 placements
Helix Sleep · Other lanes · 2026 Q2
- American Alchemy with Jesse Michels2 placements
Helix Sleep · Other lanes · 2026 Q3
- Serialously with Annie Elise2 placements
- Marked1 placement
Helix Sleep · Other lanes · 2026 Q4
- The Tidy Times2 placements
- Naptime Kitchen1 placement
Brooklyn Bedding · Other lanes · 2026 Q1
- Holy Post Media1 placement
Brooklyn Bedding · Other lanes · 2026 Q2
- Holy Post Media1 placement
Brooklyn Bedding · Other lanes · 2026 Q3
- Holy Post Media4 placements
Brooklyn Bedding · Other lanes · 2026 Q4
- Holy Post Media1 placement
GhostBed · Other lanes · Earlier
- Myths and Legends12 placements
GhostBed · Other lanes · 2025 Q4
- The NoSleep Podcast4 placements
- Myths and Legends3 placements
GhostBed · Other lanes · 2026 Q1
- Myths and Legends1 placement
GhostBed · Other lanes · 2026 Q2
- Myths and Legends2 placements
Sleep Number · Other lanes · 2026 Q2
- Note To Self2 placements
- 1% Better1 placement
Casper · Other lanes · 2026 Q2
- Crime, Conspiracy, Cults and Murder3 placements
- True Crime with Kendall Rae2 placements
Casper · Other lanes · 2026 Q3
- Politics War Room with James Carville & Al Hunt1 placement
- Every Outfit1 placement
Casper · Other lanes · 2026 Q4
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.