Ad Almanac

Rival companies

Login and identity

Login and identity sponsors side by side: WorkOS, Clerk, Okta, Auth0 and Descope, and where each one ran by quarter.

266WorkOS161 newsletter · 92 podcast · 13 event
70Clerk67 newsletter · 0 podcast · 3 event
62Okta26 newsletter · 3 podcast · 33 event
38Auth019 newsletter · 0 podcast · 19 event
32Descope17 newsletter · 0 podcast · 15 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-01. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

WorkOSClerkOktaAuth0Descope
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Software & developers newsletters 0 8 27 25 22 10 0 8 17 24 0 1 0 0 0 0 2 2 0 2 2 1 0 0 0 0 0 2 2 0
AI newsletters 0 6 13 8 12 8 0 0 6 5 1 0 0 1 0 0 0 0 0 5 3 1 1 0 0 1 3 4 5 0
Technology podcasts 0 5 4 15 15 13 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Business podcasts 0 0 6 15 13 4 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
Startups & venture newsletters 0 2 4 3 4 2 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cybersecurity newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 2 5 0 1 8 0 0 0 0 0 0 0 0 0 0 0 0
Product & design newsletters 0 0 0 0 0 4 0 0 0 0 0 0 0 0 1 0 0 0 0 0 2 2 0 0 0 0 0 0 0 0
Culture & entertainment newsletters 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Finance & investing newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0
Leisure podcasts 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorWorkOSClerkOktaAuth0Descope
AI90387
Security101601
Cloud & data20804
Developer13181
Retail & consumer00221
Business & tech00201
Finance & crypto00110

What the ads said By angle and quarter. Angle names are ours; the words are the ads’.

Each ad was sorted twice by AI, separately. A number here counts ads where both reads matched: 149 of 169 distinct ads. “Not sorted” counts ads from publishers that don’t allow AI reading. They count above, but we don’t sort them here.

WorkOSClerkOktaAuth0Descope
AngleEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Auth and identity for AI 0 8 3 5 11 5 0 0 1 0 1 0 0 1 0 0 0 0 0 5 4 2 1 0 0 0 1 1 4 0
Enterprise SSO, SCIM and RBAC 0 1 7 8 10 15 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Blocking bots and account abuse 0 6 4 0 1 1 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Developer SDKs, CLI, quick setup 0 0 7 6 7 4 0 3 10 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 3 0
Connecting users' tools and data 0 0 4 3 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Billing and API keys 0 0 0 0 0 0 0 0 4 6 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Getting AI apps to production 0 1 6 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0
Identity risk and security 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0
Other ad copy 0 0 1 0 0 0 0 0 1 1 0 5 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0
Name or offer only 0 0 0 2 2 2 0 0 0 0 0 1 0 1 3 0 0 0 0 1 0 1 0 0 0 0 0 2 0 0
Two reads differ 0 1 4 5 3 0 0 2 4 1 0 0 0 2 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0
Not sorted 0 1 14 19 11 3 0 0 0 0 0 0 0 0 0 0 4 9 0 0 0 1 0 0 0 0 0 0 0 0
No words on file 0 6 4 18 19 10 0 2 1 8 0 0 0 0 1 0 2 0 0 0 2 0 0 0 0 0 0 0 0 0

Top outlets By newsletter and podcast placements.

WorkOS

  1. Lenny's Podcast: Product | Career | Growth41
  2. Invest Like the Best with Patrick O'Shaughnessy38
  3. ByteByteGo24
  4. Superhuman AI24
  5. The Pragmatic Engineer23
  6. TLDR16

Clerk

  1. TLDR Dev34
  2. TLDR AI10
  3. Frontend Focus8
  4. The Split5
  5. TLDR4
  6. JavaScript Weekly3

Okta

  1. Cybersecurity Dive Daily8
  2. CIO Dive Daily4
  3. Risky Business News4
  4. TLDR InfoSec3
  5. Banking Dive Daily2
  6. Risky Business2

Auth0

  1. TLDR AI5
  2. Glasp Newsletter2
  3. Superhuman AI2
  4. TLDR2
  5. TLDR Dev2
  6. TLDR Product2

Descope

  1. Superhuman AI5
  2. Future Blueprint4
  3. AI for Work2
  4. ByteByteGo2
  5. CodePen Spark2
  6. The Deep View2

The detail Outlets behind each lane, and the ads behind each angle, with date and source.

WorkOS · Software & developers newsletters · 2025 Q4
WorkOS · Software & developers newsletters · 2026 Q1
WorkOS · Software & developers newsletters · 2026 Q2
WorkOS · Software & developers newsletters · 2026 Q3
WorkOS · Software & developers newsletters · 2026 Q4
Clerk · Software & developers newsletters · 2025 Q4
Clerk · Software & developers newsletters · 2026 Q1
Clerk · Software & developers newsletters · 2026 Q2
Clerk · Software & developers newsletters · 2026 Q4
Okta · Software & developers newsletters · 2026 Q3
Okta · Software & developers newsletters · 2026 Q4
Auth0 · Software & developers newsletters · 2025 Q4
Auth0 · Software & developers newsletters · 2026 Q1
Auth0 · Software & developers newsletters · 2026 Q2
Descope · Software & developers newsletters · 2026 Q2
Descope · Software & developers newsletters · 2026 Q3
WorkOS · AI newsletters · 2025 Q4
WorkOS · AI newsletters · 2026 Q1
WorkOS · AI newsletters · 2026 Q2
WorkOS · AI newsletters · 2026 Q3
WorkOS · AI newsletters · 2026 Q4
Clerk · AI newsletters · 2026 Q1
Clerk · AI newsletters · 2026 Q2
Clerk · AI newsletters · 2026 Q3
Okta · AI newsletters · 2025 Q4
Auth0 · AI newsletters · 2025 Q4
Auth0 · AI newsletters · 2026 Q1
Auth0 · AI newsletters · 2026 Q2
Auth0 · AI newsletters · 2026 Q3
Descope · AI newsletters · 2025 Q4
Descope · AI newsletters · 2026 Q1
Descope · AI newsletters · 2026 Q2
Descope · AI newsletters · 2026 Q3
WorkOS · Technology podcasts · 2025 Q4
WorkOS · Technology podcasts · 2026 Q1
WorkOS · Technology podcasts · 2026 Q2
WorkOS · Technology podcasts · 2026 Q3
WorkOS · Technology podcasts · 2026 Q4
WorkOS · Business podcasts · 2026 Q1
WorkOS · Business podcasts · 2026 Q2
WorkOS · Business podcasts · 2026 Q3
WorkOS · Business podcasts · 2026 Q4
Okta · Business podcasts · 2026 Q3
WorkOS · Startups & venture newsletters · 2025 Q4
WorkOS · Startups & venture newsletters · 2026 Q1
WorkOS · Startups & venture newsletters · 2026 Q2
WorkOS · Startups & venture newsletters · 2026 Q3
WorkOS · Startups & venture newsletters · 2026 Q4
Clerk · Startups & venture newsletters · 2026 Q4
Okta · Cybersecurity newsletters · 2025 Q4
Okta · Cybersecurity newsletters · 2026 Q1
Okta · Cybersecurity newsletters · 2026 Q3
Okta · Cybersecurity newsletters · 2026 Q4
WorkOS · Product & design newsletters · 2026 Q4
Okta · Product & design newsletters · 2026 Q1
Auth0 · Product & design newsletters · 2026 Q1
Auth0 · Product & design newsletters · 2026 Q2
WorkOS · Culture & entertainment newsletters · 2025 Q4
Okta · Finance & investing newsletters · 2025 Q4
Okta · Finance & investing newsletters · 2026 Q3
WorkOS · Leisure podcasts · 2026 Q3
Okta · Other lanes · Earlier
Okta · Other lanes · 2026 Q3
Okta · Other lanes · 2026 Q4
WorkOS · Auth and identity for AI · 2025 Q4
WorkOS · Auth and identity for AI · 2026 Q1
WorkOS · Auth and identity for AI · 2026 Q2
WorkOS · Auth and identity for AI · 2026 Q3
WorkOS · Auth and identity for AI · 2026 Q4
Clerk · Auth and identity for AI · 2026 Q1
Clerk · Auth and identity for AI · 2026 Q3
Okta · Auth and identity for AI · 2025 Q4
Auth0 · Auth and identity for AI · 2025 Q4
Auth0 · Auth and identity for AI · 2026 Q1
Auth0 · Auth and identity for AI · 2026 Q2
Auth0 · Auth and identity for AI · 2026 Q3
Descope · Auth and identity for AI · 2026 Q1
Descope · Auth and identity for AI · 2026 Q2
Descope · Auth and identity for AI · 2026 Q3
WorkOS · Enterprise SSO, SCIM and RBAC · 2025 Q4
WorkOS · Enterprise SSO, SCIM and RBAC · 2026 Q1
WorkOS · Enterprise SSO, SCIM and RBAC · 2026 Q2
WorkOS · Enterprise SSO, SCIM and RBAC · 2026 Q3
WorkOS · Enterprise SSO, SCIM and RBAC · 2026 Q4
Clerk · Enterprise SSO, SCIM and RBAC · 2026 Q2
WorkOS · Blocking bots and account abuse · 2025 Q4
WorkOS · Blocking bots and account abuse · 2026 Q1
WorkOS · Blocking bots and account abuse · 2026 Q3
WorkOS · Blocking bots and account abuse · 2026 Q4
Clerk · Blocking bots and account abuse · 2025 Q4
Clerk · Blocking bots and account abuse · 2026 Q1
WorkOS · Developer SDKs, CLI, quick setup · 2026 Q1
WorkOS · Developer SDKs, CLI, quick setup · 2026 Q2
WorkOS · Developer SDKs, CLI, quick setup · 2026 Q3
WorkOS · Developer SDKs, CLI, quick setup · 2026 Q4
Clerk · Developer SDKs, CLI, quick setup · 2025 Q4
Clerk · Developer SDKs, CLI, quick setup · 2026 Q1
Clerk · Developer SDKs, CLI, quick setup · 2026 Q2
Descope · Developer SDKs, CLI, quick setup · 2026 Q1
Descope · Developer SDKs, CLI, quick setup · 2026 Q2
Descope · Developer SDKs, CLI, quick setup · 2026 Q3
WorkOS · Connecting users' tools and data · 2026 Q1
WorkOS · Connecting users' tools and data · 2026 Q2
WorkOS · Connecting users' tools and data · 2026 Q3
WorkOS · Connecting users' tools and data · 2026 Q4
Clerk · Billing and API keys · 2026 Q1
Clerk · Billing and API keys · 2026 Q2
WorkOS · Getting AI apps to production · 2025 Q4
WorkOS · Getting AI apps to production · 2026 Q1
Descope · Getting AI apps to production · 2025 Q4
Descope · Getting AI apps to production · 2026 Q1
Descope · Getting AI apps to production · 2026 Q2
Okta · Identity risk and security · Earlier
Okta · Identity risk and security · 2026 Q3
Okta · Identity risk and security · 2026 Q4
WorkOS · Other ad copy · 2026 Q1
Clerk · Other ad copy · 2026 Q1
Clerk · Other ad copy · 2026 Q2
Clerk · Other ad copy · 2026 Q4
Okta · Other ad copy · 2026 Q1
Auth0 · Other ad copy · 2025 Q4
WorkOS · Name or offer only · 2026 Q2
WorkOS · Name or offer only · 2026 Q3
WorkOS · Name or offer only · 2026 Q4
Clerk · Name or offer only · 2026 Q4
Okta · Name or offer only · 2025 Q4
Okta · Name or offer only · 2026 Q1
Auth0 · Name or offer only · 2025 Q4
Auth0 · Name or offer only · 2026 Q2
Descope · Name or offer only · 2026 Q2
WorkOS · Two reads differ · 2025 Q4
WorkOS · Two reads differ · 2026 Q1
WorkOS · Two reads differ · 2026 Q2
WorkOS · Two reads differ · 2026 Q3
Clerk · Two reads differ · 2025 Q4
Clerk · Two reads differ · 2026 Q1
Clerk · Two reads differ · 2026 Q2
Okta · Two reads differ · 2025 Q4
Okta · Two reads differ · 2026 Q1
Auth0 · Two reads differ · 2026 Q1
Descope · Two reads differ · 2026 Q2
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.