Rival companies
Infrastructure as code
Infrastructure as code sponsors side by side: HashiCorp, Spacelift and Pulumi, and where each one ran by quarter.
25HashiCorp0 newsletter · 0 podcast · 25 event
22Spacelift3 newsletter · 0 podcast · 19 event
21Pulumi2 newsletter · 0 podcast · 19 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| HashiCorp | Spacelift | Pulumi | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | HashiCorp | Spacelift | Pulumi |
|---|---|---|---|
| Cloud & data | 20 | 10 | 6 |
| Developer | 3 | 7 | 9 |
| Security | 2 | 2 | 2 |
| AI | 0 | 0 | 2 |
Top outlets By newsletter and podcast placements.
HashiCorp
No newsletter or podcast ads on record. 25 event listings.
Spacelift
- ByteByteGo1
- Tech Lead Digest1
- TLDR DevOps1
Pulumi
- ByteByteGo1
- DevOps'ish1
The detail Outlets behind each lane.
Spacelift · Software & developers newsletters · 2026 Q1
- Tech Lead Digest1 placement
- TLDR DevOps1 placement
Spacelift · Software & developers newsletters · 2026 Q3
- ByteByteGo1 placement
Pulumi · Software & developers newsletters · Earlier
- DevOps'ish1 placement
Pulumi · Software & developers newsletters · 2026 Q3
- ByteByteGo1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.