Rival companies
Industrial supply distributors
Industrial supply distributors sponsors side by side: Fastenal, Grainger and WESCO, and where each one ran by quarter.
130Fastenal1 newsletter · 119 podcast · 10 event
62Grainger0 newsletter · 57 podcast · 5 event
47WESCO0 newsletter · 0 podcast · 47 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Fastenal | Grainger | WESCO | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Sports podcasts | 0 | 0 | 46 | 50 | 18 | 5 | 0 | 0 | 0 | 12 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 14 | 7 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Industry trade newsletters | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Arts podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Leisure podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Fastenal | Grainger | WESCO |
|---|---|---|---|
| Cloud & data | 2 | 0 | 10 |
| Industrial | 2 | 1 | 7 |
| Security | 1 | 3 | 5 |
| Construction & real estate | 1 | 1 | 6 |
| Energy | 1 | 0 | 6 |
| Business & tech | 1 | 0 | 6 |
| Automotive & transport | 2 | 0 | 3 |
| Retail & consumer | 0 | 0 | 2 |
Top outlets By newsletter and podcast placements.
Fastenal
- Hammer Territory: an Atlanta Braves podcast93
- Foul Territory26
- Supply Chain Dive Daily1
Grainger
- On Texas Football24
- Hack It Out Golf16
- Right About Now - Legendary Business Advice9
- Omni Talk Retail2
- Machine Gods1
- Planet Money1
WESCO
No newsletter or podcast ads on record. 47 event listings.
The detail Outlets behind each lane.
Fastenal · Sports podcasts · 2026 Q1
- Foul Territory26 placements
- Hammer Territory: an Atlanta Braves podcast20 placements
Fastenal · Sports podcasts · 2026 Q2
- Hammer Territory: an Atlanta Braves podcast50 placements
Fastenal · Sports podcasts · 2026 Q3
- Hammer Territory: an Atlanta Braves podcast18 placements
Fastenal · Sports podcasts · 2026 Q4
- Hammer Territory: an Atlanta Braves podcast5 placements
Grainger · Sports podcasts · 2026 Q2
- Hack It Out Golf12 placements
Grainger · Sports podcasts · 2026 Q3
- Hack It Out Golf4 placements
- Good Areas Podcast1 placement
Grainger · News podcasts · 2026 Q1
- On Texas Football2 placements
Grainger · News podcasts · 2026 Q2
- On Texas Football14 placements
Grainger · News podcasts · 2026 Q3
- On Texas Football7 placements
Grainger · News podcasts · 2026 Q4
- Up First from NPR1 placement
- On Texas Football1 placement
Grainger · Business podcasts · Earlier
- Right About Now - Legendary Business Advice9 placements
Grainger · Business podcasts · 2026 Q3
- Omni Talk Retail1 placement
Grainger · Business podcasts · 2026 Q4
- Planet Money1 placement
- Omni Talk Retail1 placement
Fastenal · Industry trade newsletters · 2026 Q4
- Supply Chain Dive Daily1 placement
Grainger · Technology podcasts · 2026 Q4
- Machine Gods1 placement
Grainger · Arts podcasts · 2026 Q3
- Fresh Air1 placement
Grainger · Leisure podcasts · 2025 Q4
- TFL Car Chat1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.