Rival companies
Identity verification (KYC)
Identity verification (KYC) sponsors side by side: Persona, Sumsub and Veriff, and where each one ran by quarter.
38Persona22 newsletter · 6 podcast · 10 event
34Sumsub0 newsletter · 0 podcast · 34 event
22Veriff19 newsletter · 0 podcast · 3 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Persona | Sumsub | Veriff | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Finance & investing newsletters | 0 | 1 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 5 | 9 | ||
| Product & design newsletters | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | ||
| Cybersecurity newsletters | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | ||
| Technology podcasts | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Startups & venture newsletters | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Culture & entertainment newsletters | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| News podcasts | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| HR & careers newsletters | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Persona | Sumsub | Veriff |
|---|---|---|---|
| Finance & crypto | 2 | 17 | 2 |
| Sports & leisure | 0 | 12 | 0 |
| Security | 4 | 1 | 1 |
| Business & tech | 4 | 1 | 0 |
| Retail & consumer | 0 | 2 | 0 |
| Marketing & media | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
Persona
- TLDR Fintech6
- TLDR Product5
- TLDR InfoSec5
- Lenny's Podcast: Product | Career | Growth4
- TLDR Founders3
- Wisdom of Crowds2
Sumsub
No newsletter or podcast ads on record. 34 event listings.
Veriff
- The Financial News Network11
- TLDR Product3
- Payments Dive Daily2
- TLDR Fintech2
- TLDR InfoSec1
The detail Outlets behind each lane.
Persona · Finance & investing newsletters · 2025 Q4
- TLDR Fintech1 placement
Persona · Finance & investing newsletters · 2026 Q1
- TLDR Fintech3 placements
Persona · Finance & investing newsletters · 2026 Q2
- TLDR Fintech2 placements
Veriff · Finance & investing newsletters · 2026 Q2
- TLDR Fintech1 placement
Veriff · Finance & investing newsletters · 2026 Q3
- The Financial News Network4 placements
- TLDR Fintech1 placement
Veriff · Finance & investing newsletters · 2026 Q4
- The Financial News Network7 placements
- Payments Dive Daily2 placements
Persona · Product & design newsletters · 2025 Q4
- TLDR Product2 placements
Persona · Product & design newsletters · 2026 Q1
- TLDR Product2 placements
Persona · Product & design newsletters · 2026 Q2
- TLDR Product1 placement
Veriff · Product & design newsletters · 2026 Q2
- TLDR Product3 placements
Persona · Cybersecurity newsletters · 2025 Q4
- TLDR InfoSec2 placements
Persona · Cybersecurity newsletters · 2026 Q1
- TLDR InfoSec2 placements
Persona · Cybersecurity newsletters · 2026 Q2
- TLDR InfoSec1 placement
Veriff · Cybersecurity newsletters · 2026 Q2
- TLDR InfoSec1 placement
Persona · Technology podcasts · Earlier
- Lenny's Podcast: Product | Career | Growth2 placements
Persona · Technology podcasts · 2025 Q4
- Lenny's Podcast: Product | Career | Growth2 placements
Persona · Startups & venture newsletters · 2026 Q1
- TLDR Founders2 placements
Persona · Startups & venture newsletters · 2026 Q2
- TLDR Founders1 placement
Persona · Culture & entertainment newsletters · 2026 Q4
- Wisdom of Crowds2 placements
Persona · News podcasts · 2026 Q1
- Risky Business1 placement
Persona · News podcasts · 2026 Q2
- Risky Business1 placement
Persona · HR & careers newsletters · 2026 Q4
- HR Brew1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.