Rival companies
Hydration mixes
Hydration mixes sponsors side by side: LMNT, DripDrop, Cure Hydration and Liquid I.V., and where each one ran by quarter.
946LMNT15 newsletter · 931 podcast · 0 event
170DripDrop0 newsletter · 169 podcast · 1 event
166Cure Hydration0 newsletter · 164 podcast · 2 event
103Liquid I.V.0 newsletter · 94 podcast · 9 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| LMNT | DripDrop | Cure Hydration | Liquid I.V. | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| News podcasts | 112 | 49 | 50 | 53 | 18 | 21 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | |||
| Health & fitness podcasts | 25 | 36 | 32 | 54 | 32 | 30 | 0 | 0 | 0 | 0 | 5 | 8 | 0 | 2 | 6 | 5 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 108 | 11 | 9 | 18 | 17 | 5 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 7 | 8 | 0 | 0 | 0 | 0 | 0 | |||
| Education podcasts | 5 | 9 | 5 | 12 | 6 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 69 | 30 | 10 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Society & culture podcasts | 28 | 21 | 25 | 26 | 21 | 9 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 3 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| History podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 35 | 15 | 28 | 30 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 3 | 2 | 1 | 0 | 6 | 14 | 10 | 0 | 3 | |||
| Sports podcasts | 0 | 4 | 0 | 6 | 4 | 1 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 6 | 5 | 0 | 0 | |||
| Science podcasts | 8 | 5 | 4 | 6 | 5 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Leisure podcasts | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 24 | 1 | 0 | 0 | 0 | 0 | |||
| Other lanes | 0 | 5 | 6 | 16 | 13 | 9 | 0 | 3 | 6 | 3 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 5 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | LMNT | DripDrop | Cure Hydration | Liquid I.V. |
|---|---|---|---|---|
| Food & hospitality | 0 | 0 | 1 | 5 |
| Retail & consumer | 0 | 0 | 0 | 3 |
| Health | 0 | 0 | 1 | 1 |
| Defense & aerospace | 0 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
LMNT
- The Pour Over: Politically Neutral, Christ-First News296
- All the Hacks: Money, Points & Life125
- Modern Wisdom96
- Huberman Lab51
- Let's Be Honest with Kristin Cavallari34
- Tooth & Claw: True Stories of Animal Attacks30
DripDrop
- Everything Everywhere Daily: History, Science, Geography & More122
- Sleep With Me13
- The NoSleep Podcast12
- Locked On Sabres - Daily Podcast On The Buffalo Sabres11
- The Productivity Show3
- True Crime with Kendall Rae3
Cure Hydration
- Calm Parenting Podcast78
- The 1000 Hours Outside Podcast42
- Pillow Talks18
- InvestTalk7
- Call Your Sister with Joy & Jinger7
- Net Positive with John Crist6
Liquid I.V.
- The Command Zone24
- Legal AF by MeidasTouch11
- Not Gonna Lie with Kylie Kelce10
- New Heights with Jason & Travis Kelce8
- Right About Now - Legendary Business Advice8
- The Toast7
The detail Outlets behind each lane.
LMNT · News podcasts · Earlier
- The Pour Over: Politically Neutral, Christ-First News112 placements
LMNT · News podcasts · 2025 Q4
LMNT · News podcasts · 2026 Q1
LMNT · News podcasts · 2026 Q2
LMNT · News podcasts · 2026 Q3
- The Pour Over: Politically Neutral, Christ-First News17 placements
- Gastronomics1 placement
LMNT · News podcasts · 2026 Q4
- The Pour Over: Politically Neutral, Christ-First News15 placements
- Mo News6 placements
Liquid I.V. · News podcasts · Earlier
- Legal AF by MeidasTouch11 placements
LMNT · Health & fitness podcasts · Earlier
- Well with Arielle Lorre13 placements
- LONGEVITY with Nathalie Niddam4 placements
LMNT · Health & fitness podcasts · 2025 Q4
- Huberman Lab8 placements
- The Ready State Podcast6 placements
LMNT · Health & fitness podcasts · 2026 Q1
- Huberman Lab12 placements
- The Ready State Podcast6 placements
LMNT · Health & fitness podcasts · 2026 Q2
- Huberman Lab14 placements
- The Ready State Podcast7 placements
LMNT · Health & fitness podcasts · 2026 Q3
- Huberman Lab13 placements
- Perform with Dr. Andy Galpin3 placements
LMNT · Health & fitness podcasts · 2026 Q4
- Dr. Ken Berry - The Proper Human Diet & Ancestral Health5 placements
- Huberman Lab4 placements
DripDrop · Health & fitness podcasts · 2026 Q3
- Sleep With Me5 placements
DripDrop · Health & fitness podcasts · 2026 Q4
- Sleep With Me8 placements
Cure Hydration · Health & fitness podcasts · 2025 Q4
- Pillow Talks2 placements
Cure Hydration · Health & fitness podcasts · 2026 Q1
- Pillow Talks6 placements
Cure Hydration · Health & fitness podcasts · 2026 Q2
- Pillow Talks5 placements
Cure Hydration · Health & fitness podcasts · 2026 Q3
- Pillow Talks4 placements
Cure Hydration · Health & fitness podcasts · 2026 Q4
- Pillow Talks1 placement
LMNT · Business podcasts · Earlier
- All the Hacks: Money, Points & Life108 placements
LMNT · Business podcasts · 2025 Q4
- All the Hacks: Money, Points & Life9 placements
- Money For Couples with Ramit Sethi2 placements
LMNT · Business podcasts · 2026 Q1
- Money For Couples with Ramit Sethi3 placements
- Your Money Guide on the Side3 placements
LMNT · Business podcasts · 2026 Q2
- Your Money Guide on the Side6 placements
- Money For Couples with Ramit Sethi5 placements
LMNT · Business podcasts · 2026 Q3
- The Knowledge Project7 placements
- Your Money Guide on the Side5 placements
LMNT · Business podcasts · 2026 Q4
- Your Money Guide on the Side2 placements
- The Knowledge Project2 placements
DripDrop · Business podcasts · 2026 Q4
- The Productivity Show3 placements
Cure Hydration · Business podcasts · 2026 Q4
- InvestTalk7 placements
Liquid I.V. · Business podcasts · Earlier
- Right About Now - Legendary Business Advice8 placements
LMNT · Education podcasts · Earlier
- The Jefferson Fisher Podcast4 placements
- The Rich Roll Podcast1 placement
LMNT · Education podcasts · 2025 Q4
- The Rich Roll Podcast7 placements
- The Bossticks2 placements
LMNT · Education podcasts · 2026 Q1
- The Rich Roll Podcast3 placements
- The Jefferson Fisher Podcast2 placements
LMNT · Education podcasts · 2026 Q2
- The Rich Roll Podcast5 placements
- Ask Lisa: Untangling Family Life4 placements
LMNT · Education podcasts · 2026 Q3
- The Rich Roll Podcast3 placements
- The Jefferson Fisher Podcast2 placements
LMNT · Education podcasts · 2026 Q4
- Know Thyself2 placements
- The Rich Roll Podcast1 placement
Cure Hydration · Education podcasts · 2026 Q1
- The 1000 Hours Outside Podcast42 placements
- Calm Parenting Podcast27 placements
Cure Hydration · Education podcasts · 2026 Q2
- Calm Parenting Podcast30 placements
Cure Hydration · Education podcasts · 2026 Q3
- Calm Parenting Podcast10 placements
Cure Hydration · Education podcasts · 2026 Q4
- Calm Parenting Podcast11 placements
LMNT · Society & culture podcasts · Earlier
- Let's Be Honest with Kristin Cavallari28 placements
LMNT · Society & culture podcasts · 2025 Q4
- Modern Wisdom18 placements
- Let's Be Honest with Kristin Cavallari3 placements
LMNT · Society & culture podcasts · 2026 Q1
- Modern Wisdom24 placements
- Let's Be Honest with Kristin Cavallari1 placement
LMNT · Society & culture podcasts · 2026 Q2
- Modern Wisdom24 placements
- Let's Be Honest with Kristin Cavallari2 placements
LMNT · Society & culture podcasts · 2026 Q3
- Modern Wisdom21 placements
LMNT · Society & culture podcasts · 2026 Q4
- Modern Wisdom9 placements
DripDrop · Society & culture podcasts · 2026 Q3
- Brooke and Connor Make A Podcast2 placements
Cure Hydration · Society & culture podcasts · 2025 Q4
- Call Your Sister with Joy & Jinger3 placements
Cure Hydration · Society & culture podcasts · 2026 Q2
- Call Your Sister with Joy & Jinger4 placements
- Dear Shandy3 placements
DripDrop · History podcasts · 2025 Q4
DripDrop · History podcasts · 2026 Q1
DripDrop · History podcasts · 2026 Q2
DripDrop · History podcasts · 2026 Q3
DripDrop · History podcasts · 2026 Q4
DripDrop · Comedy podcasts · 2026 Q3
- Juicy Scoop with Heather McDonald2 placements
- Smosh Mouth1 placement
Cure Hydration · Comedy podcasts · 2026 Q2
- Net Positive with John Crist3 placements
Cure Hydration · Comedy podcasts · 2026 Q3
- Net Positive with John Crist2 placements
Cure Hydration · Comedy podcasts · 2026 Q4
- Net Positive with John Crist1 placement
Liquid I.V. · Comedy podcasts · 2025 Q4
- Not Gonna Lie with Kylie Kelce4 placements
- Your Mom's House with Christina P. and Tom Segura1 placement
Liquid I.V. · Comedy podcasts · 2026 Q1
- The Broski Report with Brittany Broski3 placements
- The Toast3 placements
Liquid I.V. · Comedy podcasts · 2026 Q2
- This Past Weekend w/ Theo Von3 placements
- The Toast3 placements
Liquid I.V. · Comedy podcasts · 2026 Q4
- Bad Friends2 placements
- Whiskey Ginger with Andrew Santino1 placement
LMNT · Sports podcasts · 2025 Q4
- The Sweet Spot - Golf Podcast4 placements
LMNT · Sports podcasts · 2026 Q2
- The Sweet Spot - Golf Podcast6 placements
LMNT · Sports podcasts · 2026 Q3
- The Sweet Spot - Golf Podcast2 placements
- Chasing Scratch: A Golf Podcast2 placements
LMNT · Sports podcasts · 2026 Q4
- Chasing Scratch: A Golf Podcast1 placement
DripDrop · Sports podcasts · 2025 Q4
Liquid I.V. · Sports podcasts · 2025 Q4
- New Heights with Jason & Travis Kelce1 placement
Liquid I.V. · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce4 placements
- Empty Netters Podcast2 placements
Liquid I.V. · Sports podcasts · 2026 Q2
- New Heights with Jason & Travis Kelce3 placements
- Empty Netters Podcast2 placements
LMNT · Science podcasts · Earlier
- Tooth & Claw: True Stories of Animal Attacks8 placements
LMNT · Science podcasts · 2025 Q4
- Tooth & Claw: True Stories of Animal Attacks5 placements
LMNT · Science podcasts · 2026 Q1
- Tooth & Claw: True Stories of Animal Attacks4 placements
LMNT · Science podcasts · 2026 Q2
- Tooth & Claw: True Stories of Animal Attacks6 placements
LMNT · Science podcasts · 2026 Q3
- Tooth & Claw: True Stories of Animal Attacks5 placements
LMNT · Science podcasts · 2026 Q4
- Tooth & Claw: True Stories of Animal Attacks2 placements
LMNT · Leisure podcasts · 2026 Q3
- A Beautiful Mess Podcast1 placement
LMNT · Leisure podcasts · 2026 Q4
- A Beautiful Mess Podcast1 placement
Liquid I.V. · Leisure podcasts · Earlier
- The Command Zone24 placements
Liquid I.V. · Leisure podcasts · 2025 Q4
- The Smoking Tire1 placement
LMNT · Other lanes · 2025 Q4
- Lex Fridman Podcast5 placements
LMNT · Other lanes · 2026 Q1
- Lex Fridman Podcast5 placements
- Deep Questions with Cal Newport1 placement
LMNT · Other lanes · 2026 Q2
- Good Inside with Dr. Becky8 placements
- Lex Fridman Podcast4 placements
LMNT · Other lanes · 2026 Q3
- Lex Fridman Podcast4 placements
- SocialReCap - The Newsletter3 placements
LMNT · Other lanes · 2026 Q4
- 1% Better2 placements
- Morning Brew1 placement
DripDrop · Other lanes · 2025 Q4
- The NoSleep Podcast3 placements
DripDrop · Other lanes · 2026 Q1
- The NoSleep Podcast3 placements
- True Crime with Kendall Rae3 placements
DripDrop · Other lanes · 2026 Q2
- The NoSleep Podcast3 placements
DripDrop · Other lanes · 2026 Q3
- The NoSleep Podcast2 placements
DripDrop · Other lanes · 2026 Q4
- The NoSleep Podcast1 placement
Cure Hydration · Other lanes · 2026 Q4
- Unashamed with the Robertson Family3 placements
Liquid I.V. · Other lanes · Earlier
- True Crime with Kendall Rae5 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.