Ad Almanac

Rival companies

HR and payroll

HR and payroll sponsors side by side: Deel, Gusto, Rippling, Oyster, Justworks, ADP and others, and where each one ran by quarter.

135Deel113 newsletter · 8 podcast · 14 event
134Gusto1 newsletter · 126 podcast · 7 event
110Rippling25 newsletter · 73 podcast · 12 event
33Oyster33 newsletter · 0 podcast · 0 event
32Justworks12 newsletter · 4 podcast · 16 event
28ADP0 newsletter · 0 podcast · 28 event
24Remote16 newsletter · 0 podcast · 8 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-01. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

DeelGustoRipplingOysterJustworksADPRemote
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Business podcasts 0 0 0 0 0 3 1 6 17 13 8 8 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
AI newsletters 0 0 16 1 6 4 0 0 0 0 0 0 0 6 0 1 1 1 0 0 0 3 6 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 1
Startups & venture newsletters 0 0 8 1 14 12 0 0 0 0 0 0 0 2 0 2 0 2 0 0 0 0 2 0 0 5 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Technology podcasts 0 0 0 0 0 5 0 0 0 0 3 2 0 1 8 9 10 9 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
News podcasts 0 0 0 0 0 0 0 3 1 0 0 3 0 4 7 8 14 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
HR & careers newsletters 0 0 1 3 4 8 0 0 0 0 0 1 0 2 0 0 0 3 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 2 5
Finance & investing newsletters 0 0 3 2 0 0 0 0 0 0 0 0 1 0 0 0 0 3 0 0 0 0 6 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1
Sales & revenue newsletters 0 0 6 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Health & fitness podcasts 0 0 0 0 0 0 0 0 5 5 2 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Comedy podcasts 0 0 0 0 0 0 0 0 4 3 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 1 0 6 7 0 0 0 2 3 4 14 11 0 1 0 0 0 0 0 0 0 0 5 2 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorDeelGustoRipplingOysterJustworksADPRemote
Business & tech60501095
Finance & crypto0250292
Cloud & data6000000
Developer0300101
Health0010030
Security1110000
Food & hospitality0000120
Construction & real estate0000030

What the ads said By angle and quarter. Angle names are ours; the words are the ads’.

Each ad was sorted twice by AI, separately. A number here counts ads where both reads matched: 94 of 112 distinct ads. “Not sorted” counts ads from publishers that don’t allow AI reading. They count above, but we don’t sort them here.

DeelGustoRipplingOysterJustworksADPRemote
AngleEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Hire and pay anywhere 0 0 18 13 21 24 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1
Staying compliant, no local entity 0 0 0 2 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0
One system, fewer tools 0 0 5 4 0 1 0 0 0 0 0 0 0 2 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Hidden hiring and payroll costs 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 5 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
AI in HR and finance 0 0 8 0 2 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Payroll and HR made simple 0 0 1 0 0 0 0 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Finance and spend controls 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
IT and equipment for hires 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other ad copy 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Name or offer only 0 0 2 0 0 0 0 3 11 15 13 8 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Two reads differ 1 0 0 1 0 1 0 0 0 0 0 0 0 7 0 2 0 3 0 0 0 0 9 2 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 7 1
Not sorted 0 0 0 3 0 0 0 2 4 2 3 7 0 5 12 12 16 10 0 0 0 0 0 2 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 5
No words on file 0 0 1 1 1 4 1 4 14 7 13 13 0 1 3 5 8 5 0 0 0 0 3 1 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Top outlets By newsletter and podcast placements.

Deel

  1. Sourcery29
  2. The Sales Journal16
  3. HR Jobs Hub9
  4. The AI Report7
  5. AI Tools Up6
  6. Not Boring6

Gusto

  1. How to Be Awesome at Your Job12
  2. The Iced Coffee Hour11
  3. All the Hacks: Money, Points & Life10
  4. Money For Couples with Ramit Sethi8
  5. The Tim Dillon Show8
  6. SHE MD7

Rippling

  1. Pivot28
  2. The Vergecast19
  3. The Room Podcast14
  4. Tech News Weekly (Audio)7
  5. CFO Brew4
  6. The Shift AI4

Oyster

  1. Chart Art7
  2. AI Insights4
  3. Fud2
  4. Partner Grow2
  5. Supercharged With AI2
  6. The AI Entrepreneurs2

Justworks

  1. TLDR Founders8
  2. Lenny's Podcast: Product | Career | Growth3
  3. Manufacturing Dive Daily2
  4. BioPharma Dive Daily1
  5. HR Brew1
  6. The Diary Of A CEO with Steven Bartlett1

ADP

No newsletter or podcast ads on record. 28 event listings.

Remote

  1. HR Dive Daily5
  2. HRAddict2
  3. Ins7ghts2
  4. OnlyCFO's Newsletter2
  5. AI Breakfast1
  6. AI News Roundup1

The detail Outlets behind each lane, and the ads behind each angle, with date and source.

Deel · Business podcasts · 2026 Q4
Gusto · Business podcasts · Earlier
Gusto · Business podcasts · 2025 Q4
Gusto · Business podcasts · 2026 Q1
Gusto · Business podcasts · 2026 Q2
Gusto · Business podcasts · 2026 Q3
Gusto · Business podcasts · 2026 Q4
Rippling · Business podcasts · 2026 Q4
Justworks · Business podcasts · 2025 Q4
Deel · AI newsletters · 2026 Q1
Deel · AI newsletters · 2026 Q2
Deel · AI newsletters · 2026 Q3
Deel · AI newsletters · 2026 Q4
Rippling · AI newsletters · 2025 Q4
Rippling · AI newsletters · 2026 Q2
Rippling · AI newsletters · 2026 Q3
Rippling · AI newsletters · 2026 Q4
Oyster · AI newsletters · 2026 Q2
Oyster · AI newsletters · 2026 Q3
Oyster · AI newsletters · 2026 Q4
Remote · AI newsletters · 2026 Q3
Remote · AI newsletters · 2026 Q4
Deel · Startups & venture newsletters · 2026 Q1
Deel · Startups & venture newsletters · 2026 Q2
Deel · Startups & venture newsletters · 2026 Q3
Deel · Startups & venture newsletters · 2026 Q4
Rippling · Startups & venture newsletters · 2025 Q4
Rippling · Startups & venture newsletters · 2026 Q2
Rippling · Startups & venture newsletters · 2026 Q4
Oyster · Startups & venture newsletters · 2026 Q3
Justworks · Startups & venture newsletters · 2025 Q4
Justworks · Startups & venture newsletters · 2026 Q1
Justworks · Startups & venture newsletters · 2026 Q2
Deel · Technology podcasts · 2026 Q4
Gusto · Technology podcasts · 2026 Q3
Gusto · Technology podcasts · 2026 Q4
Rippling · Technology podcasts · 2025 Q4
Rippling · Technology podcasts · 2026 Q1
Rippling · Technology podcasts · 2026 Q2
Rippling · Technology podcasts · 2026 Q3
Rippling · Technology podcasts · 2026 Q4
Justworks · Technology podcasts · 2025 Q4
Gusto · News podcasts · 2025 Q4
Gusto · News podcasts · 2026 Q1
Gusto · News podcasts · 2026 Q4
Rippling · News podcasts · 2025 Q4
Rippling · News podcasts · 2026 Q1
Rippling · News podcasts · 2026 Q2
Rippling · News podcasts · 2026 Q3
Rippling · News podcasts · 2026 Q4
Deel · HR & careers newsletters · 2026 Q1
Deel · HR & careers newsletters · 2026 Q2
Deel · HR & careers newsletters · 2026 Q3
Deel · HR & careers newsletters · 2026 Q4
Gusto · HR & careers newsletters · 2026 Q4
Rippling · HR & careers newsletters · 2025 Q4
Rippling · HR & careers newsletters · 2026 Q4
Oyster · HR & careers newsletters · 2026 Q2
Oyster · HR & careers newsletters · 2026 Q4
Justworks · HR & careers newsletters · 2026 Q4
Remote · HR & careers newsletters · 2026 Q3
Remote · HR & careers newsletters · 2026 Q4
Deel · Finance & investing newsletters · 2026 Q1
Deel · Finance & investing newsletters · 2026 Q2
Rippling · Finance & investing newsletters · Earlier
Rippling · Finance & investing newsletters · 2026 Q4
Oyster · Finance & investing newsletters · 2026 Q3
Oyster · Finance & investing newsletters · 2026 Q4
Remote · Finance & investing newsletters · 2026 Q3
Remote · Finance & investing newsletters · 2026 Q4
Deel · Sales & revenue newsletters · 2026 Q1
Deel · Sales & revenue newsletters · 2026 Q2
Gusto · Health & fitness podcasts · 2026 Q1
Gusto · Health & fitness podcasts · 2026 Q2
Gusto · Health & fitness podcasts · 2026 Q3
Gusto · Health & fitness podcasts · 2026 Q4
Gusto · Comedy podcasts · 2026 Q1
Gusto · Comedy podcasts · 2026 Q2
Gusto · Comedy podcasts · 2026 Q3
Gusto · Comedy podcasts · 2026 Q4
Deel · Other lanes · Earlier
Deel · Other lanes · 2026 Q1
Deel · Other lanes · 2026 Q2
Gusto · Other lanes · 2025 Q4
Gusto · Other lanes · 2026 Q1
Gusto · Other lanes · 2026 Q2
Gusto · Other lanes · 2026 Q3
Gusto · Other lanes · 2026 Q4
Rippling · Other lanes · 2025 Q4
Oyster · Other lanes · 2026 Q3
Oyster · Other lanes · 2026 Q4
Justworks · Other lanes · 2026 Q4
Deel · Hire and pay anywhere · 2026 Q1
Deel · Hire and pay anywhere · 2026 Q2
Deel · Hire and pay anywhere · 2026 Q3
Deel · Hire and pay anywhere · 2026 Q4
Oyster · Hire and pay anywhere · 2026 Q2
Oyster · Hire and pay anywhere · 2026 Q3
Justworks · Hire and pay anywhere · 2025 Q4
Remote · Hire and pay anywhere · 2026 Q3
Remote · Hire and pay anywhere · 2026 Q4
Deel · Staying compliant, no local entity · 2026 Q2
Deel · Staying compliant, no local entity · 2026 Q4
Gusto · Staying compliant, no local entity · 2026 Q4
Oyster · Staying compliant, no local entity · 2026 Q2
Oyster · Staying compliant, no local entity · 2026 Q4
Remote · Staying compliant, no local entity · 2026 Q3
Deel · One system, fewer tools · 2026 Q1
Deel · One system, fewer tools · 2026 Q2
Deel · One system, fewer tools · 2026 Q4
Rippling · One system, fewer tools · 2025 Q4
Rippling · One system, fewer tools · 2026 Q4
Justworks · One system, fewer tools · 2025 Q4
Deel · Hidden hiring and payroll costs · 2026 Q1
Oyster · Hidden hiring and payroll costs · 2026 Q2
Oyster · Hidden hiring and payroll costs · 2026 Q3
Oyster · Hidden hiring and payroll costs · 2026 Q4
Deel · AI in HR and finance · 2026 Q1
Deel · AI in HR and finance · 2026 Q3
Deel · AI in HR and finance · 2026 Q4
Rippling · AI in HR and finance · 2026 Q3
Deel · Payroll and HR made simple · 2026 Q1
Gusto · Payroll and HR made simple · 2025 Q4
Gusto · Payroll and HR made simple · 2026 Q1
Gusto · Payroll and HR made simple · 2026 Q2
Gusto · Payroll and HR made simple · 2026 Q3
Gusto · Payroll and HR made simple · 2026 Q4
Justworks · Payroll and HR made simple · 2026 Q1
Justworks · Payroll and HR made simple · 2026 Q2
Rippling · Finance and spend controls · Earlier
Rippling · Finance and spend controls · 2026 Q4
Deel · IT and equipment for hires · 2026 Q1
Deel · Other ad copy · 2026 Q1
Oyster · Other ad copy · 2026 Q2
Oyster · Other ad copy · 2026 Q4
Deel · Name or offer only · 2026 Q1
Gusto · Name or offer only · 2025 Q4
Gusto · Name or offer only · 2026 Q1
Gusto · Name or offer only · 2026 Q2
Gusto · Name or offer only · 2026 Q3
Gusto · Name or offer only · 2026 Q4
Rippling · Name or offer only · 2025 Q4
Rippling · Name or offer only · 2026 Q2
Deel · Two reads differ · Earlier
Deel · Two reads differ · 2026 Q2
Deel · Two reads differ · 2026 Q4
Rippling · Two reads differ · 2025 Q4
Rippling · Two reads differ · 2026 Q2
Rippling · Two reads differ · 2026 Q4
Oyster · Two reads differ · 2026 Q3
Oyster · Two reads differ · 2026 Q4
Justworks · Two reads differ · 2026 Q4
Remote · Two reads differ · 2026 Q3
Remote · Two reads differ · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.