Rival companies
Heavy equipment makers
Heavy equipment makers sponsors side by side: Caterpillar, Liebherr and John Deere, and where each one ran by quarter.
23Caterpillar0 newsletter · 0 podcast · 23 event
23Liebherr0 newsletter · 0 podcast · 23 event
14John Deere0 newsletter · 0 podcast · 14 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Caterpillar | Liebherr | John Deere | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Caterpillar | Liebherr | John Deere |
|---|---|---|---|
| Energy | 8 | 7 | 2 |
| Construction & real estate | 5 | 7 | 3 |
| Agriculture | 1 | 0 | 7 |
| Automotive & transport | 3 | 2 | 2 |
| Industrial | 1 | 2 | 0 |
| Defense & aerospace | 1 | 2 | 0 |
| Business & tech | 2 | 0 | 0 |
| Food & hospitality | 0 | 2 | 0 |
Top outlets By newsletter and podcast placements.
Caterpillar
No newsletter or podcast ads on record. 23 event listings.
Liebherr
No newsletter or podcast ads on record. 23 event listings.
John Deere
No newsletter or podcast ads on record. 14 event listings.
The detail Outlets behind each lane.
See every outlet and more ads · Company ResearchCounts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.