Ad Almanac

Rival companies

Fresh pet food

Fresh pet food sponsors side by side: Sundays for Dogs, Smalls and The Farmer’s Dog, and where each one ran by quarter.

208Sundays for Dogs19 newsletter · 189 podcast · 0 event
206Smalls9 newsletter · 194 podcast · 3 event
44The Farmer’s Dog0 newsletter · 43 podcast · 1 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

Sundays for DogsSmallsThe Farmer’s Dog
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
News podcasts 15 8 34 38 46 10 20 11 14 23 9 17 0 0 0 0 0 0
Comedy podcasts 0 0 0 0 1 0 11 3 3 5 8 6 0 2 0 2 2 3
Society & culture podcasts 6 0 2 5 3 2 0 0 0 0 0 0 21 0 0 1 1 0
True crime podcasts 0 0 0 0 0 0 13 0 4 5 6 1 0 0 0 0 0 0
Science podcasts 0 0 0 0 0 0 6 3 3 3 4 1 0 0 0 0 0 0
Sports podcasts 0 0 2 1 0 2 0 0 0 0 0 0 5 0 0 0 2 4
Leisure podcasts 0 7 0 0 0 0 0 5 3 0 0 0 0 0 0 0 0 0
Local news newsletters 0 0 0 0 11 1 0 0 0 0 0 0 0 0 0 0 0 0
Politics & policy newsletters 0 0 0 0 0 1 0 0 3 3 2 1 0 0 0 0 0 0
Arts podcasts 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 0 3 0 5 5 0 0 0 0 0 0 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorSundays for DogsSmallsThe Farmer’s Dog
Retail & consumer030
Health001

Top outlets By newsletter and podcast placements.

Sundays for Dogs

  1. Legal AF by MeidasTouch51
  2. The President's Daily Brief47
  3. The Megyn Kelly Show18
  4. The Shawn Ryan Show12
  5. Pod Save America12
  6. Pod Save the World9

Smalls

  1. Legal AF by MeidasTouch36
  2. The Daily Beans24
  3. True Crime with Kendall Rae21
  4. Tooth & Claw: True Stories of Animal Attacks20
  5. Smosh Mouth17
  6. Politics War Room with James Carville & Al Hunt9

The Farmer’s Dog

  1. Let's Be Honest with Kristin Cavallari21
  2. The Joe Rogan Experience9
  3. Spittin Chiclets5
  4. New Heights with Jason & Travis Kelce3
  5. Pardon My Take3
  6. The Oprah Podcast2

The detail Outlets behind each lane.

Sundays for Dogs · News podcasts · Earlier
Sundays for Dogs · News podcasts · 2025 Q4
Sundays for Dogs · News podcasts · 2026 Q1
Sundays for Dogs · News podcasts · 2026 Q2
Sundays for Dogs · News podcasts · 2026 Q3
Sundays for Dogs · News podcasts · 2026 Q4
Smalls · News podcasts · Earlier
Smalls · News podcasts · 2025 Q4
Smalls · News podcasts · 2026 Q1
Smalls · News podcasts · 2026 Q2
Smalls · News podcasts · 2026 Q3
Smalls · News podcasts · 2026 Q4
Sundays for Dogs · Comedy podcasts · 2026 Q3
Smalls · Comedy podcasts · Earlier
Smalls · Comedy podcasts · 2025 Q4
Smalls · Comedy podcasts · 2026 Q1
Smalls · Comedy podcasts · 2026 Q2
Smalls · Comedy podcasts · 2026 Q3
Smalls · Comedy podcasts · 2026 Q4
The Farmer’s Dog · Comedy podcasts · 2025 Q4
The Farmer’s Dog · Comedy podcasts · 2026 Q2
The Farmer’s Dog · Comedy podcasts · 2026 Q3
The Farmer’s Dog · Comedy podcasts · 2026 Q4
Sundays for Dogs · Society & culture podcasts · Earlier
Sundays for Dogs · Society & culture podcasts · 2026 Q1
Sundays for Dogs · Society & culture podcasts · 2026 Q2
Sundays for Dogs · Society & culture podcasts · 2026 Q3
Sundays for Dogs · Society & culture podcasts · 2026 Q4
The Farmer’s Dog · Society & culture podcasts · Earlier
The Farmer’s Dog · Society & culture podcasts · 2026 Q2
The Farmer’s Dog · Society & culture podcasts · 2026 Q3
Smalls · True crime podcasts · Earlier
Smalls · True crime podcasts · 2026 Q1
Smalls · True crime podcasts · 2026 Q2
Smalls · True crime podcasts · 2026 Q3
Smalls · True crime podcasts · 2026 Q4
Smalls · Science podcasts · Earlier
Smalls · Science podcasts · 2025 Q4
Smalls · Science podcasts · 2026 Q1
Smalls · Science podcasts · 2026 Q2
Smalls · Science podcasts · 2026 Q3
Smalls · Science podcasts · 2026 Q4
Sundays for Dogs · Sports podcasts · 2026 Q1
Sundays for Dogs · Sports podcasts · 2026 Q2
Sundays for Dogs · Sports podcasts · 2026 Q4
The Farmer’s Dog · Sports podcasts · Earlier
The Farmer’s Dog · Sports podcasts · 2026 Q3
The Farmer’s Dog · Sports podcasts · 2026 Q4
Sundays for Dogs · Leisure podcasts · 2025 Q4
Smalls · Leisure podcasts · 2025 Q4
Smalls · Leisure podcasts · 2026 Q1
Sundays for Dogs · Local news newsletters · 2026 Q3
Sundays for Dogs · Local news newsletters · 2026 Q4
Sundays for Dogs · Politics & policy newsletters · 2026 Q4
Smalls · Politics & policy newsletters · 2026 Q1
Smalls · Politics & policy newsletters · 2026 Q2
Smalls · Politics & policy newsletters · 2026 Q3
Smalls · Politics & policy newsletters · 2026 Q4
Smalls · Arts podcasts · Earlier
Sundays for Dogs · Other lanes · 2026 Q1
Sundays for Dogs · Other lanes · 2026 Q3
Sundays for Dogs · Other lanes · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.