Rival companies
Network firewalls
Network firewalls sponsors side by side: Palo Alto Networks, Fortinet and Check Point, and where each one ran by quarter.
118Palo Alto Networks6 newsletter · 60 podcast · 52 event
50Fortinet3 newsletter · 0 podcast · 47 event
50Check Point0 newsletter · 0 podcast · 50 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Palo Alto Networks | Fortinet | Check Point | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Technology podcasts | 1 | 3 | 0 | 12 | 20 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| News podcasts | 2 | 0 | 0 | 0 | 1 | 17 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Cybersecurity newsletters | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| AI newsletters | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Palo Alto Networks | Fortinet | Check Point |
|---|---|---|---|
| Cloud & data | 29 | 14 | 18 |
| Security | 6 | 10 | 13 |
| Business & tech | 7 | 7 | 6 |
| AI | 3 | 2 | 2 |
| Retail & consumer | 2 | 0 | 3 |
| Defense & aerospace | 1 | 3 | 1 |
| Industrial | 0 | 5 | 0 |
| Health | 2 | 0 | 2 |
Top outlets By newsletter and podcast placements.
Palo Alto Networks
- The Vergecast39
- All TWiT.tv Shows (Audio)10
- Windows Weekly (Audio)5
- Tech News Weekly (Audio)3
- Superhuman AI2
- CyberWire Daily2
Fortinet
- TLDR InfoSec1
- Flagship1
- FedScoop1
Check Point
No newsletter or podcast ads on record. 50 event listings.
The detail Outlets behind each lane.
Palo Alto Networks · Technology podcasts · Earlier
- The Vergecast1 placement
Palo Alto Networks · Technology podcasts · 2025 Q4
- The Vergecast3 placements
Palo Alto Networks · Technology podcasts · 2026 Q2
- The Vergecast12 placements
Palo Alto Networks · Technology podcasts · 2026 Q3
- The Vergecast20 placements
Palo Alto Networks · Technology podcasts · 2026 Q4
- The Vergecast3 placements
- This Week in Tech (Audio)1 placement
Palo Alto Networks · News podcasts · Earlier
- CyberWire Daily2 placements
Palo Alto Networks · News podcasts · 2026 Q3
- Windows Weekly (Audio)1 placement
Palo Alto Networks · News podcasts · 2026 Q4
- All TWiT.tv Shows (Audio)10 placements
- Windows Weekly (Audio)4 placements
Palo Alto Networks · Cybersecurity newsletters · 2026 Q2
- tl;dr sec1 placement
- Software Analyst Cyber Research1 placement
Fortinet · Cybersecurity newsletters · 2026 Q3
- TLDR InfoSec1 placement
Palo Alto Networks · Software & developers newsletters · 2026 Q3
- CIO Dive Daily1 placement
Palo Alto Networks · Software & developers newsletters · 2026 Q4
- Refactoring1 placement
Palo Alto Networks · AI newsletters · 2026 Q3
- Superhuman AI2 placements
Fortinet · Business & economy newsletters · 2026 Q4
- Flagship1 placement
Fortinet · Politics & policy newsletters · 2026 Q4
- FedScoop1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.