Rival companies
ETF providers
ETF providers sponsors side by side: Bitwise Asset Management, VanEck, Invesco, BlackRock, Direxion, NEOS Investments and others, and where each one ran by quarter.
58Bitwise Asset Management37 newsletter · 17 podcast · 4 event
52VanEck27 newsletter · 16 podcast · 9 event
42Invesco14 newsletter · 13 podcast · 15 event
35BlackRock1 newsletter · 1 podcast · 33 event
34Direxion34 newsletter · 0 podcast · 0 event
32NEOS Investments25 newsletter · 7 podcast · 0 event
30Grayscale10 newsletter · 14 podcast · 6 event
23WisdomTree11 newsletter · 9 podcast · 3 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Bitwise Asset Management | VanEck | Invesco | BlackRock | Direxion | NEOS Investments | Grayscale | WisdomTree | ||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||||||
| Finance & investing newsletters | 0 | 34 | 3 | 0 | 0 | 0 | 0 | 1 | 3 | 8 | 7 | 8 | 0 | 5 | 4 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 13 | 6 | 10 | 0 | 2 | 9 | 12 | 1 | 1 | 0 | 3 | 2 | 2 | 2 | 1 | 0 | 0 | 4 | 4 | 1 | 2 | |||||||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 3 | 3 | 2 | 3 | 0 | 3 | 5 | 4 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 5 | 0 | 2 | 2 | 2 | 2 | 1 | 0 | 0 | 2 | 5 | 1 | 1 | |||||||
| News podcasts | 0 | 17 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | |||||||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Bitwise Asset Management | VanEck | Invesco | BlackRock | Direxion | NEOS Investments | Grayscale | WisdomTree |
|---|---|---|---|---|---|---|---|---|
| Finance & crypto | 4 | 9 | 9 | 24 | 0 | 0 | 6 | 3 |
| AI | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 |
| Construction & real estate | 0 | 0 | 2 | 3 | 0 | 0 | 0 | 0 |
| Business & tech | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 |
| Food & hospitality | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Bitwise Asset Management
- The Pomp Letter37
- Coin Stories with Natalie Brunell17
VanEck
- The Irrelevant Investor16
- The Compound and Friends8
- Adam Taggart's Thoughtful Money®7
- Animal Spirits Podcast5
- The Compound2
- Australian Finance Podcast2
Invesco
- The Irrelevant Investor12
- Animal Spirits Podcast10
- The Compound and Friends3
- The Daily Rip by Stocktwits2
BlackRock
- The Backhaul Report1
- Icons and Ideas with Peter Mallouk1
Direxion
- Chart Art15
- The Daily Rip by Stocktwits9
- The Irrelevant Investor6
- The Compound3
- Chart Kid Matt1
NEOS Investments
- GRIT23
- Rich Habits Podcast5
- The Irrelevant Investor2
- Animal Spirits Podcast2
Grayscale
- The Irrelevant Investor8
- CoinDesk Podcast Network5
- Animal Spirits Podcast5
- The Compound and Friends4
- The Daily Rip by Stocktwits2
WisdomTree
- The Irrelevant Investor6
- The Compound and Friends6
- GRIT4
- Animal Spirits Podcast3
- The Daily Upside1
The detail Outlets behind each lane.
Bitwise Asset Management · Finance & investing newsletters · 2025 Q4
- The Pomp Letter34 placements
Bitwise Asset Management · Finance & investing newsletters · 2026 Q1
- The Pomp Letter3 placements
VanEck · Finance & investing newsletters · 2025 Q4
- The Irrelevant Investor1 placement
VanEck · Finance & investing newsletters · 2026 Q1
- The Irrelevant Investor3 placements
VanEck · Finance & investing newsletters · 2026 Q2
- The Irrelevant Investor6 placements
- The Compound2 placements
VanEck · Finance & investing newsletters · 2026 Q3
- The Irrelevant Investor5 placements
- Adam Taggart's Thoughtful Money®1 placement
VanEck · Finance & investing newsletters · 2026 Q4
- Adam Taggart's Thoughtful Money®6 placements
- The Irrelevant Investor1 placement
Invesco · Finance & investing newsletters · 2025 Q4
- The Irrelevant Investor3 placements
- The Daily Rip by Stocktwits2 placements
Invesco · Finance & investing newsletters · 2026 Q1
- The Irrelevant Investor4 placements
Invesco · Finance & investing newsletters · 2026 Q2
- The Irrelevant Investor4 placements
Invesco · Finance & investing newsletters · 2026 Q3
- The Irrelevant Investor1 placement
Direxion · Finance & investing newsletters · 2026 Q1
- The Irrelevant Investor3 placements
- The Compound1 placement
Direxion · Finance & investing newsletters · 2026 Q2
- The Daily Rip by Stocktwits6 placements
- The Irrelevant Investor3 placements
Direxion · Finance & investing newsletters · 2026 Q3
- Chart Art4 placements
- The Daily Rip by Stocktwits2 placements
Direxion · Finance & investing newsletters · 2026 Q4
- Chart Art9 placements
- The Compound1 placement
NEOS Investments · Finance & investing newsletters · 2025 Q4
- The Irrelevant Investor2 placements
NEOS Investments · Finance & investing newsletters · 2026 Q1
- GRIT9 placements
NEOS Investments · Finance & investing newsletters · 2026 Q2
- GRIT12 placements
NEOS Investments · Finance & investing newsletters · 2026 Q3
- GRIT1 placement
NEOS Investments · Finance & investing newsletters · 2026 Q4
- GRIT1 placement
Grayscale · Finance & investing newsletters · 2025 Q4
- The Daily Rip by Stocktwits2 placements
- The Irrelevant Investor1 placement
Grayscale · Finance & investing newsletters · 2026 Q1
- The Irrelevant Investor2 placements
Grayscale · Finance & investing newsletters · 2026 Q2
- The Irrelevant Investor2 placements
Grayscale · Finance & investing newsletters · 2026 Q3
- The Irrelevant Investor2 placements
Grayscale · Finance & investing newsletters · 2026 Q4
- The Irrelevant Investor1 placement
WisdomTree · Finance & investing newsletters · 2026 Q1
- GRIT2 placements
- The Irrelevant Investor2 placements
WisdomTree · Finance & investing newsletters · 2026 Q2
- GRIT2 placements
- The Irrelevant Investor2 placements
WisdomTree · Finance & investing newsletters · 2026 Q3
- The Irrelevant Investor1 placement
WisdomTree · Finance & investing newsletters · 2026 Q4
- The Daily Upside1 placement
- The Irrelevant Investor1 placement
VanEck · Business podcasts · 2025 Q4
- Animal Spirits Podcast2 placements
- The Compound and Friends2 placements
VanEck · Business podcasts · 2026 Q1
- The Compound and Friends2 placements
- Animal Spirits Podcast1 placement
VanEck · Business podcasts · 2026 Q2
- The Compound and Friends2 placements
- Animal Spirits Podcast1 placement
VanEck · Business podcasts · 2026 Q3
- Animal Spirits Podcast1 placement
- The Compound and Friends1 placement
VanEck · Business podcasts · 2026 Q4
- Australian Finance Podcast2 placements
- The Compound and Friends1 placement
Invesco · Business podcasts · 2025 Q4
- Animal Spirits Podcast3 placements
Invesco · Business podcasts · 2026 Q1
- Animal Spirits Podcast4 placements
- The Compound and Friends1 placement
Invesco · Business podcasts · 2026 Q2
- Animal Spirits Podcast2 placements
- The Compound and Friends2 placements
Invesco · Business podcasts · 2026 Q3
- Animal Spirits Podcast1 placement
BlackRock · Business podcasts · 2026 Q2
- Icons and Ideas with Peter Mallouk1 placement
NEOS Investments · Business podcasts · 2025 Q4
- Animal Spirits Podcast2 placements
NEOS Investments · Business podcasts · 2026 Q4
- Rich Habits Podcast5 placements
Grayscale · Business podcasts · 2025 Q4
- Animal Spirits Podcast1 placement
- The Compound and Friends1 placement
Grayscale · Business podcasts · 2026 Q1
- Animal Spirits Podcast1 placement
- The Compound and Friends1 placement
Grayscale · Business podcasts · 2026 Q2
- Animal Spirits Podcast2 placements
Grayscale · Business podcasts · 2026 Q3
- The Compound and Friends1 placement
- Animal Spirits Podcast1 placement
Grayscale · Business podcasts · 2026 Q4
- The Compound and Friends1 placement
WisdomTree · Business podcasts · 2026 Q1
- The Compound and Friends2 placements
WisdomTree · Business podcasts · 2026 Q2
- The Compound and Friends3 placements
- Animal Spirits Podcast2 placements
WisdomTree · Business podcasts · 2026 Q3
- The Compound and Friends1 placement
WisdomTree · Business podcasts · 2026 Q4
- Animal Spirits Podcast1 placement
Bitwise Asset Management · News podcasts · 2025 Q4
- Coin Stories with Natalie Brunell17 placements
VanEck · News podcasts · 2026 Q1
- WSJ's Take On the Week1 placement
Grayscale · News podcasts · 2026 Q4
- CoinDesk Podcast Network5 placements
BlackRock · Business & economy newsletters · 2026 Q3
- The Backhaul Report1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.