Rival companies
Energy drinks
Energy drinks sponsors side by side: 5-Hour Energy, Monster Energy, Gamer Supps, Celsius and Red Bull, and where each one ran by quarter.
7465-Hour Energy0 newsletter · 739 podcast · 7 event
158Monster Energy0 newsletter · 139 podcast · 19 event
113Gamer Supps0 newsletter · 112 podcast · 1 event
73Celsius0 newsletter · 66 podcast · 7 event
31Red Bull0 newsletter · 4 podcast · 27 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| 5-Hour Energy | Monster Energy | Gamer Supps | Celsius | Red Bull | ||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||
| Sports podcasts | 0 | 0 | 0 | 596 | 20 | 106 | 0 | 0 | 0 | 13 | 12 | 6 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | ||||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 68 | 10 | 10 | 5 | 10 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 22 | 34 | 27 | 13 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Comedy podcasts | 0 | 4 | 1 | 5 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 15 | 17 | 11 | 12 | 8 | 0 | 0 | 1 | 0 | 0 | 1 | ||||
| Leisure podcasts | 0 | 1 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | ||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | 5-Hour Energy | Monster Energy | Gamer Supps | Celsius | Red Bull |
|---|---|---|---|---|---|
| Food & hospitality | 5 | 8 | 0 | 2 | 6 |
| Sports & leisure | 0 | 5 | 0 | 2 | 9 |
| Retail & consumer | 1 | 4 | 1 | 0 | 4 |
| Business & tech | 0 | 1 | 0 | 2 | 5 |
| Marketing & media | 0 | 0 | 0 | 0 | 3 |
| Construction & real estate | 1 | 0 | 0 | 1 | 0 |
| Automotive & transport | 0 | 1 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
5-Hour Energy
- Locked On MLB - Daily Podcast On Major League Baseball220
- Locked On Mets - Daily Podcast On The New York Mets167
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers120
- Locked On Braves - Daily Podcast On The Atlanta Braves86
- Locked On Guardians - Daily Podcast On The Cleveland Guardians45
- Locked On Sabres - Daily Podcast On The Buffalo Sabres38
Monster Energy
- HardLore105
- The Phillies Show31
- The Joe Rogan Experience1
- The Daily Beans1
- The Next Round1
Gamer Supps
- Financial Audit96
- Cultaholic Wrestling12
- Nontendo Podcast4
Celsius
- This Past Weekend w/ Theo Von60
- Jeff Lewis Has Issues2
- Therapuss with Jake Shane1
- On Texas Football1
- Do This, NOT That: Marketing Tips with Jay Schwedelson1
- Subpar1
Red Bull
- The Rich Roll Podcast1
- Pablo Torre Finds Out1
- The Romesh Ranganathan Show1
- The Yard1
The detail Outlets behind each lane.
5-Hour Energy · Sports podcasts · 2026 Q2
- Locked On MLB - Daily Podcast On Major League Baseball178 placements
- Locked On Mets - Daily Podcast On The New York Mets155 placements
5-Hour Energy · Sports podcasts · 2026 Q3
5-Hour Energy · Sports podcasts · 2026 Q4
Monster Energy · Sports podcasts · 2026 Q2
- The Phillies Show13 placements
Monster Energy · Sports podcasts · 2026 Q3
- The Phillies Show12 placements
Monster Energy · Sports podcasts · 2026 Q4
- The Phillies Show6 placements
Gamer Supps · Sports podcasts · 2026 Q4
- Cultaholic Wrestling12 placements
Celsius · Sports podcasts · 2025 Q4
- Subpar1 placement
Red Bull · Sports podcasts · Earlier
- Pablo Torre Finds Out1 placement
Monster Energy · News podcasts · Earlier
- HardLore68 placements
Monster Energy · News podcasts · 2025 Q4
- HardLore9 placements
- The Daily Beans1 placement
Monster Energy · News podcasts · 2026 Q1
- HardLore10 placements
Monster Energy · News podcasts · 2026 Q2
- HardLore5 placements
Monster Energy · News podcasts · 2026 Q3
- HardLore9 placements
- The Next Round1 placement
Monster Energy · News podcasts · 2026 Q4
- HardLore4 placements
Celsius · News podcasts · 2026 Q3
- On Texas Football1 placement
Gamer Supps · Business podcasts · 2025 Q4
- Financial Audit22 placements
Gamer Supps · Business podcasts · 2026 Q1
- Financial Audit34 placements
Gamer Supps · Business podcasts · 2026 Q2
- Financial Audit27 placements
Gamer Supps · Business podcasts · 2026 Q3
- Financial Audit13 placements
Celsius · Business podcasts · Earlier
5-Hour Energy · Comedy podcasts · 2025 Q4
- Fly on the Wall with Dana Carvey and David Spade4 placements
5-Hour Energy · Comedy podcasts · 2026 Q1
5-Hour Energy · Comedy podcasts · 2026 Q2
- Fly on the Wall with Dana Carvey and David Spade3 placements
- Adam Carolla Show2 placements
5-Hour Energy · Comedy podcasts · 2026 Q3
- Fly on the Wall with Dana Carvey and David Spade2 placements
Monster Energy · Comedy podcasts · 2025 Q4
- The Joe Rogan Experience1 placement
Celsius · Comedy podcasts · 2025 Q4
- This Past Weekend w/ Theo Von13 placements
- Therapuss with Jake Shane1 placement
Celsius · Comedy podcasts · 2026 Q1
- This Past Weekend w/ Theo Von16 placements
- Jeff Lewis Has Issues1 placement
Celsius · Comedy podcasts · 2026 Q2
- This Past Weekend w/ Theo Von11 placements
Celsius · Comedy podcasts · 2026 Q3
- This Past Weekend w/ Theo Von12 placements
Celsius · Comedy podcasts · 2026 Q4
- This Past Weekend w/ Theo Von8 placements
Red Bull · Comedy podcasts · 2026 Q1
- The Romesh Ranganathan Show1 placement
Red Bull · Comedy podcasts · 2026 Q4
- The Yard1 placement
5-Hour Energy · Leisure podcasts · 2025 Q4
5-Hour Energy · Leisure podcasts · 2026 Q2
Gamer Supps · Leisure podcasts · 2026 Q4
- Nontendo Podcast4 placements
Red Bull · Education podcasts · 2026 Q3
- The Rich Roll Podcast1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.