Rival companies
Endpoint security
Endpoint security sponsors side by side: CrowdStrike, SentinelOne, Arctic Wolf and Huntress, and where each one ran by quarter.
61CrowdStrike4 newsletter · 27 podcast · 30 event
48SentinelOne11 newsletter · 8 podcast · 29 event
46Arctic Wolf10 newsletter · 1 podcast · 35 event
41Huntress14 newsletter · 0 podcast · 27 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| CrowdStrike | SentinelOne | Arctic Wolf | Huntress | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Cybersecurity newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0 | 1 | 1 | 2 | 1 | 4 | 0 | 4 | 5 | 5 | 0 | 0 | |||
| Technology podcasts | 0 | 0 | 2 | 2 | 1 | 14 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| News podcasts | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | CrowdStrike | SentinelOne | Arctic Wolf | Huntress |
|---|---|---|---|---|
| Security | 9 | 13 | 26 | 20 |
| Cloud & data | 10 | 11 | 6 | 2 |
| Business & tech | 3 | 1 | 1 | 4 |
| AI | 2 | 1 | 1 | 0 |
| Health | 3 | 0 | 0 | 0 |
| Finance & crypto | 1 | 1 | 1 | 0 |
| Developer | 0 | 2 | 0 | 1 |
| Marketing & media | 1 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
CrowdStrike
- TBPN14
- Banking Dive Daily4
- Waveform: The MKBHD Podcast4
- Decoder with Nilay Patel3
- Raging Moderates with Scott Galloway and Jessica Tarlov3
- The Compound and Friends2
SentinelOne
- Cybersecurity Dive Daily10
- Risky Business5
- The Low Down2
- IT Brew1
- CyberWire Daily1
Arctic Wolf
- Cybersecurity Dive Daily5
- TLDR InfoSec4
- TLDR DevOps1
- Windows Weekly (Audio)1
Huntress
- TLDR InfoSec14
The detail Outlets behind each lane.
SentinelOne · Cybersecurity newsletters · 2026 Q4
- Cybersecurity Dive Daily10 placements
Arctic Wolf · Cybersecurity newsletters · 2025 Q4
- TLDR InfoSec1 placement
Arctic Wolf · Cybersecurity newsletters · 2026 Q1
- TLDR InfoSec1 placement
Arctic Wolf · Cybersecurity newsletters · 2026 Q2
- TLDR InfoSec2 placements
Arctic Wolf · Cybersecurity newsletters · 2026 Q3
- Cybersecurity Dive Daily1 placement
Arctic Wolf · Cybersecurity newsletters · 2026 Q4
- Cybersecurity Dive Daily4 placements
Huntress · Cybersecurity newsletters · 2025 Q4
- TLDR InfoSec4 placements
Huntress · Cybersecurity newsletters · 2026 Q1
- TLDR InfoSec5 placements
Huntress · Cybersecurity newsletters · 2026 Q2
- TLDR InfoSec5 placements
CrowdStrike · Technology podcasts · 2026 Q1
- Waveform: The MKBHD Podcast2 placements
CrowdStrike · Technology podcasts · 2026 Q2
- The Vergecast1 placement
- Waveform: The MKBHD Podcast1 placement
CrowdStrike · Technology podcasts · 2026 Q3
- Waveform: The MKBHD Podcast1 placement
CrowdStrike · Technology podcasts · 2026 Q4
- TBPN14 placements
SentinelOne · Technology podcasts · 2026 Q4
- The Low Down2 placements
CrowdStrike · News podcasts · 2026 Q2
SentinelOne · News podcasts · Earlier
- Risky Business3 placements
SentinelOne · News podcasts · 2026 Q1
- Risky Business1 placement
SentinelOne · News podcasts · 2026 Q2
- CyberWire Daily1 placement
- Risky Business1 placement
Arctic Wolf · News podcasts · 2026 Q3
- Windows Weekly (Audio)1 placement
CrowdStrike · Business podcasts · 2026 Q4
- Decoder with Nilay Patel3 placements
- The Compound and Friends2 placements
CrowdStrike · Finance & investing newsletters · 2026 Q3
- Banking Dive Daily2 placements
CrowdStrike · Finance & investing newsletters · 2026 Q4
- Banking Dive Daily2 placements
SentinelOne · Software & developers newsletters · 2026 Q3
- IT Brew1 placement
Arctic Wolf · Software & developers newsletters · 2026 Q1
- TLDR DevOps1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.