Ad Almanac

Rival companies

Email and SMS marketing

Email and SMS marketing sponsors side by side: Klaviyo, Omnisend, Braze and Customer, and where each one ran by quarter.

151Klaviyo4 newsletter · 136 podcast · 11 event
26Omnisend20 newsletter · 1 podcast · 5 event
26Braze8 newsletter · 1 podcast · 17 event
24Customer14 newsletter · 7 podcast · 3 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

KlaviyoOmnisendBrazeCustomer
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
News podcasts 4 10 21 21 18 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Technology podcasts 0 9 15 16 10 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Product & design newsletters 0 0 0 0 0 0 0 0 0 0 2 4 0 0 0 0 0 0 0 0 0 2 4 3
Marketing & growth newsletters 0 0 0 0 0 0 3 0 0 1 0 0 0 0 0 0 2 6 0 0 0 0 2 0
Business podcasts 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 7
AI newsletters 0 0 0 0 0 0 0 0 1 2 4 0 0 0 0 0 0 0 0 0 0 0 0 0
Comedy podcasts 0 0 0 0 4 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Retail & e-commerce newsletters 0 0 0 1 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Startups & venture newsletters 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 1 0 0
Business & economy newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0
Other lanes 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorKlaviyoOmnisendBrazeCustomer
Retail & consumer10160
Cloud & data0060
Developer0401
Business & tech0012
Marketing & media0020
AI1000
Finance & crypto0010
Food & hospitality0010

Top outlets By newsletter and podcast placements.

Klaviyo

  1. Pivot77
  2. Waveform: The MKBHD Podcast53
  3. Call Her Daddy6
  4. Retail Dive Daily2
  5. Retail Brew1
  6. eCommerce Tech1

Omnisend

  1. The Shift AI7
  2. Strategy Breakdowns3
  3. The Founders Corner®3
  4. Half Baked3
  5. Marketing Examined3
  6. Demand Curve1

Braze

  1. Digiday Daily6
  2. Digiday Ad Tech1
  3. TLDR Marketing1
  4. The Contrarians with Adam and Adir1

Customer

  1. Product Growth7
  2. The Dave Gerhardt Show (from Exit Five)7
  3. Marketing Brew2
  4. The Skip2
  5. Morning Brew1
  6. The Code1

The detail Outlets behind each lane.

Klaviyo · News podcasts · Earlier
Klaviyo · News podcasts · 2025 Q4
Klaviyo · News podcasts · 2026 Q1
Klaviyo · News podcasts · 2026 Q2
Klaviyo · News podcasts · 2026 Q3
Klaviyo · News podcasts · 2026 Q4
Klaviyo · Technology podcasts · 2025 Q4
Klaviyo · Technology podcasts · 2026 Q1
Klaviyo · Technology podcasts · 2026 Q2
Klaviyo · Technology podcasts · 2026 Q3
Klaviyo · Technology podcasts · 2026 Q4
Omnisend · Product & design newsletters · 2026 Q3
Omnisend · Product & design newsletters · 2026 Q4
Customer · Product & design newsletters · 2026 Q2
Customer · Product & design newsletters · 2026 Q3
Customer · Product & design newsletters · 2026 Q4
Omnisend · Marketing & growth newsletters · Earlier
Omnisend · Marketing & growth newsletters · 2026 Q2
Braze · Marketing & growth newsletters · 2026 Q3
Braze · Marketing & growth newsletters · 2026 Q4
Customer · Marketing & growth newsletters · 2026 Q3
Omnisend · Business podcasts · 2026 Q4
Braze · Business podcasts · 2026 Q4
Customer · Business podcasts · 2026 Q4
Omnisend · AI newsletters · 2026 Q1
Omnisend · AI newsletters · 2026 Q2
Omnisend · AI newsletters · 2026 Q3
Klaviyo · Comedy podcasts · 2026 Q3
Klaviyo · Comedy podcasts · 2026 Q4
Klaviyo · Retail & e-commerce newsletters · 2026 Q2
Klaviyo · Retail & e-commerce newsletters · 2026 Q3
Klaviyo · Retail & e-commerce newsletters · 2026 Q4
Omnisend · Startups & venture newsletters · 2026 Q4
Customer · Startups & venture newsletters · 2026 Q2
Customer · Business & economy newsletters · 2026 Q3
Customer · Other lanes · 2026 Q1
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.