Rival companies
Design software
Design software sponsors side by side: Simplified, Adobe, Figma and Canva, and where each one ran by quarter.
264Simplified0 newsletter · 264 podcast · 0 event
142Adobe36 newsletter · 29 podcast · 77 event
44Figma6 newsletter · 19 podcast · 19 event
37Canva1 newsletter · 8 podcast · 28 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Simplified | Adobe | Figma | Canva | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Business podcasts | 264 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | |||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 14 | 0 | 1 | 1 | 0 | 1 | 0 | |||
| AI newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | |||
| Sports podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Culture & entertainment newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Society & culture podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Product & design newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Media & creators newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 1 | |||
| Marketing & growth newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Other lanes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Simplified | Adobe | Figma | Canva |
|---|---|---|---|---|
| AI | 0 | 19 | 7 | 5 |
| Business & tech | 0 | 15 | 6 | 1 |
| Marketing & media | 0 | 15 | 0 | 7 |
| Developer | 0 | 3 | 5 | 2 |
| Retail & consumer | 0 | 7 | 1 | 2 |
| Education | 0 | 3 | 0 | 6 |
| Cloud & data | 0 | 5 | 0 | 2 |
| Health | 0 | 2 | 0 | 2 |
Top outlets By newsletter and podcast placements.
Simplified
- Your Brand Amplified264
Adobe
- New Heights with Jason & Travis Kelce9
- Ben's Bites6
- Press Publish 💬6
- We Need To Talk with Paul C. Brunson6
- 1% Better4
- The Diary Of A CEO with Steven Bartlett4
Figma
- TBPN14
- Workspaces5
- Lenny's Podcast: Product | Career | Growth4
- Strategy Breakdowns1
- Morning Brew Daily1
Canva
- Pivot4
- The Vergecast3
- The Rundown AI1
- Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents1
The detail Outlets behind each lane.
Simplified · Business podcasts · Earlier
- Your Brand Amplified264 placements
Adobe · Business podcasts · 2025 Q4
- The Diary Of A CEO with Steven Bartlett3 placements
Adobe · Business podcasts · 2026 Q1
- The Diary Of A CEO with Steven Bartlett1 placement
Adobe · Business podcasts · 2026 Q4
- The Futur with Chris Do1 placement
Figma · Business podcasts · 2026 Q4
- Morning Brew Daily1 placement
Canva · Business podcasts · 2025 Q4
Figma · Technology podcasts · 2025 Q4
- Lenny's Podcast: Product | Career | Growth4 placements
Figma · Technology podcasts · 2026 Q4
- TBPN14 placements
Canva · Technology podcasts · 2025 Q4
- The Vergecast1 placement
Canva · Technology podcasts · 2026 Q1
- The Vergecast1 placement
Canva · Technology podcasts · 2026 Q3
- The Vergecast1 placement
Adobe · AI newsletters · 2025 Q4
- Ben's Bites2 placements
Adobe · AI newsletters · 2026 Q1
- BrainBuzz1 placement
Adobe · AI newsletters · 2026 Q2
- AI Breakfast1 placement
Adobe · AI newsletters · 2026 Q3
- Ben's Bites4 placements
- AI Valley3 placements
Canva · AI newsletters · 2026 Q4
- The Rundown AI1 placement
Adobe · Sports podcasts · 2025 Q4
- New Heights with Jason & Travis Kelce2 placements
Adobe · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce3 placements
Adobe · Sports podcasts · 2026 Q2
- New Heights with Jason & Travis Kelce4 placements
- Talkin' Yanks (Yankees Podcast)2 placements
Adobe · Culture & entertainment newsletters · 2026 Q2
- 1% Better4 placements
Adobe · Culture & entertainment newsletters · 2026 Q3
- The (every)Girls Room1 placement
- becoming that girl1 placement
Adobe · Culture & entertainment newsletters · 2026 Q4
- Digital Camera World1 placement
- becoming that girl1 placement
Adobe · Society & culture podcasts · 2025 Q4
- We Need To Talk with Paul C. Brunson5 placements
Adobe · Society & culture podcasts · 2026 Q1
- We Need To Talk with Paul C. Brunson1 placement
Adobe · Society & culture podcasts · 2026 Q4
- Modern Wisdom2 placements
Figma · Product & design newsletters · 2026 Q1
- Strategy Breakdowns1 placement
Figma · Product & design newsletters · 2026 Q3
- Workspaces5 placements
Adobe · Media & creators newsletters · 2025 Q4
- Press Publish 💬2 placements
Adobe · Media & creators newsletters · 2026 Q1
- Press Publish 💬3 placements
Adobe · Media & creators newsletters · 2026 Q2
- Press Publish 💬1 placement
Adobe · News podcasts · 2026 Q4
- Becker’s Healthcare Podcast1 placement
Canva · News podcasts · 2025 Q4
- Pivot3 placements
Canva · News podcasts · 2026 Q4
- Pivot1 placement
Adobe · Marketing & growth newsletters · 2026 Q3
- Digiday Daily1 placement
- TLDR Marketing1 placement
Adobe · Other lanes · 2025 Q4
- Good Inside with Dr. Becky1 placement
Adobe · Other lanes · 2026 Q2
- TLDR1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.