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Rival companies

Deodorant brands

Deodorant brands sponsors side by side: Mando, Lume Deodorant and Dove, and where each one ran by quarter.

111Mando0 newsletter · 111 podcast · 0 event
48Lume Deodorant0 newsletter · 48 podcast · 0 event
26Dove9 newsletter · 14 podcast · 3 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

MandoLume DeodorantDove
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Comedy podcasts 52 7 4 4 1 0 22 0 0 0 0 0 0 0 0 0 4 0
Society & culture podcasts 4 0 2 3 1 1 22 0 0 0 0 0 0 0 0 0 0 0
History podcasts 17 0 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Sports podcasts 1 1 1 0 0 0 0 0 0 0 0 0 9 0 0 0 0 0
News podcasts 0 3 3 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0
Travel & lifestyle newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 3 0
Culture & entertainment newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 0
Health & wellness newsletters 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0
Leisure podcasts 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Health & fitness podcasts 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorMandoLume DeodorantDove
Sports & leisure002
Business & tech001

Top outlets By newsletter and podcast placements.

Mando

  1. Will & Rusty's Playdate29
  2. The Team House22
  3. Adam Carolla Show9
  4. A New Untold Story8
  5. The Shawn Ryan Show7
  6. Net Positive with John Crist7

Lume Deodorant

  1. Two Idiot Girls17
  2. I've Had It14
  3. Juicy Scoop with Heather McDonald5
  4. Legal AF by MeidasTouch4
  5. Miss Understood with Rachel Uchitel4
  6. Let's Be Honest with Kristin Cavallari4

Dove

  1. Spittin Chiclets9
  2. Not Gonna Lie with Kylie Kelce4
  3. the glowopedia2
  4. Emilie Mendham2
  5. Gift of Gabs2
  6. Londonist: Things To Do1

The detail Outlets behind each lane.

Mando · Comedy podcasts · Earlier
Mando · Comedy podcasts · 2025 Q4
Mando · Comedy podcasts · 2026 Q1
Mando · Comedy podcasts · 2026 Q2
Mando · Comedy podcasts · 2026 Q3
Lume Deodorant · Comedy podcasts · Earlier
Dove · Comedy podcasts · 2026 Q3
Mando · Society & culture podcasts · Earlier
Mando · Society & culture podcasts · 2026 Q1
Mando · Society & culture podcasts · 2026 Q2
Mando · Society & culture podcasts · 2026 Q3
Mando · Society & culture podcasts · 2026 Q4
Lume Deodorant · Society & culture podcasts · Earlier
Mando · History podcasts · Earlier
Mando · History podcasts · 2026 Q1
Mando · History podcasts · 2026 Q2
Mando · Sports podcasts · Earlier
Mando · Sports podcasts · 2025 Q4
Mando · Sports podcasts · 2026 Q1
Dove · Sports podcasts · Earlier
Mando · News podcasts · 2025 Q4
Mando · News podcasts · 2026 Q1
Lume Deodorant · News podcasts · Earlier
Dove · Travel & lifestyle newsletters · 2026 Q1
Dove · Travel & lifestyle newsletters · 2026 Q3
Dove · Culture & entertainment newsletters · 2026 Q2
Dove · Culture & entertainment newsletters · 2026 Q3
Dove · Health & wellness newsletters · 2026 Q3
Mando · Leisure podcasts · Earlier
Dove · Health & fitness podcasts · Earlier
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.