Rival companies
Defense contractors
Defense contractors sponsors side by side: Boeing, BAE Systems, Lockheed Martin, Northrop Grumman and RTX, and where each one ran by quarter.
36Boeing1 newsletter · 0 podcast · 35 event
27BAE Systems0 newsletter · 0 podcast · 27 event
26Lockheed Martin5 newsletter · 0 podcast · 21 event
21Northrop Grumman0 newsletter · 0 podcast · 21 event
21RTX0 newsletter · 0 podcast · 21 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Boeing | BAE Systems | Lockheed Martin | Northrop Grumman | RTX | ||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||
| Local news newsletters | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Boeing | BAE Systems | Lockheed Martin | Northrop Grumman | RTX |
|---|---|---|---|---|---|
| Defense & aerospace | 21 | 14 | 17 | 17 | 12 |
| Automotive & transport | 11 | 6 | 0 | 1 | 7 |
| Business & tech | 2 | 2 | 0 | 2 | 0 |
| Security | 0 | 1 | 1 | 1 | 0 |
| Industrial | 0 | 0 | 2 | 0 | 0 |
| AI | 0 | 0 | 1 | 0 | 1 |
| Finance & crypto | 1 | 0 | 0 | 0 | 1 |
| Sports & leisure | 0 | 2 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Boeing
- Axios Local: San Diego1
BAE Systems
No newsletter or podcast ads on record. 27 event listings.
Lockheed Martin
- Axios Local: Huntsville4
- Punchbowl News AM1
Northrop Grumman
No newsletter or podcast ads on record. 21 event listings.
RTX
No newsletter or podcast ads on record. 21 event listings.
The detail Outlets behind each lane.
Boeing · Local news newsletters · 2026 Q3
- Axios Local: San Diego1 placement
Lockheed Martin · Local news newsletters · 2026 Q3
- Axios Local: Huntsville4 placements
Lockheed Martin · Politics & policy newsletters · 2026 Q4
- Punchbowl News AM1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.