Rival companies
Cloud data platforms
Cloud data platforms sponsors side by side: Snowflake, Databricks and ClickHouse, and where each one ran by quarter.
109Snowflake5 newsletter · 0 podcast · 104 event
78Databricks25 newsletter · 0 podcast · 53 event
65ClickHouse16 newsletter · 0 podcast · 49 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Snowflake | Databricks | ClickHouse | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Data & analytics newsletters | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 1 | 1 | 3 | 2 | 0 | 0 | 0 | 0 | 3 | 2 | ||
| AI newsletters | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Software & developers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 8 | ||
| Cybersecurity newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Startups & venture newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| HR & careers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Snowflake | Databricks | ClickHouse |
|---|---|---|---|
| Cloud & data | 48 | 16 | 30 |
| AI | 17 | 20 | 7 |
| Developer | 7 | 5 | 9 |
| Business & tech | 9 | 3 | 0 |
| Marketing & media | 5 | 2 | 0 |
| Finance & crypto | 3 | 1 | 2 |
| Industrial | 4 | 2 | 0 |
| Security | 3 | 1 | 1 |
Top outlets By newsletter and podcast placements.
Snowflake
- Big Data News Weekly3
- TLDR AI2
Databricks
- TLDR Data6
- TLDR AI5
- The Deep View2
- AI for Work2
- TLDR InfoSec2
- TLDR Fintech1
ClickHouse
- TLDR Dev4
- TLDR Data4
- The New Stack2
- Node Weekly2
- Postgres Weekly1
- Tech Talks Weekly1
The detail Outlets behind each lane.
Snowflake · Data & analytics newsletters · 2026 Q4
- Big Data News Weekly3 placements
Databricks · Data & analytics newsletters · 2025 Q4
- TLDR Data1 placement
Databricks · Data & analytics newsletters · 2026 Q1
- TLDR Data1 placement
Databricks · Data & analytics newsletters · 2026 Q2
- TLDR Data1 placement
Databricks · Data & analytics newsletters · 2026 Q3
- TLDR Data2 placements
- The Data & AI Ecosystem1 placement
Databricks · Data & analytics newsletters · 2026 Q4
- TLDR Data1 placement
- DataExpert.io Newsletter1 placement
ClickHouse · Data & analytics newsletters · 2026 Q3
- TLDR Data2 placements
- Data Engineer Things1 placement
ClickHouse · Data & analytics newsletters · 2026 Q4
- TLDR Data2 placements
Snowflake · AI newsletters · 2025 Q4
- TLDR AI2 placements
Databricks · AI newsletters · 2026 Q1
- TLDR AI1 placement
Databricks · AI newsletters · 2026 Q3
- TLDR AI3 placements
- The Deep View1 placement
Databricks · AI newsletters · 2026 Q4
- AI for Work1 placement
- TLDR AI1 placement
ClickHouse · Software & developers newsletters · 2026 Q3
- TLDR Dev1 placement
- Tech Talks Weekly1 placement
ClickHouse · Software & developers newsletters · 2026 Q4
- TLDR Dev3 placements
- The New Stack2 placements
Databricks · Cybersecurity newsletters · 2026 Q3
- TLDR InfoSec2 placements
Databricks · Finance & investing newsletters · 2026 Q3
- TLDR Fintech1 placement
Databricks · Startups & venture newsletters · 2026 Q4
- In the Room1 placement
Databricks · Business & economy newsletters · 2026 Q4
- Flagship1 placement
Databricks · Politics & policy newsletters · 2026 Q4
- FedScoop1 placement
ClickHouse · HR & careers newsletters · 2026 Q4
- The Stack1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.