Rival companies
Crypto exchanges
Crypto exchanges sponsors side by side: Bitget, Uphold, Coinbase, Gemini, Kraken, OKX and others, and where each one ran by quarter.
154Bitget66 newsletter · 83 podcast · 5 event
102Uphold99 newsletter · 2 podcast · 1 event
82Coinbase1 newsletter · 60 podcast · 21 event
64Gemini0 newsletter · 63 podcast · 1 event
63Kraken6 newsletter · 42 podcast · 15 event
60OKX1 newsletter · 49 podcast · 10 event
32BloFin30 newsletter · 0 podcast · 2 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Bitget | Uphold | Coinbase | Gemini | Kraken | OKX | BloFin | ||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||||
| Finance & investing newsletters | 0 | 0 | 25 | 37 | 4 | 0 | 0 | 10 | 6 | 37 | 31 | 15 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 22 | 2 | ||||||
| Technology podcasts | 0 | 0 | 39 | 13 | 31 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 22 | 0 | 19 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 4 | 0 | 38 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 15 | 20 | 17 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 15 | 7 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Sports podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 9 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Science podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Industry trade newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Crypto newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Bitget | Uphold | Coinbase | Gemini | Kraken | OKX | BloFin |
|---|---|---|---|---|---|---|---|
| Finance & crypto | 4 | 1 | 17 | 1 | 9 | 8 | 2 |
| AI | 0 | 0 | 3 | 0 | 0 | 0 | 0 |
| Business & tech | 0 | 0 | 1 | 0 | 1 | 0 | 0 |
| Developer | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| Marketing & media | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| Sports & leisure | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| Energy | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| Defense & aerospace | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Bitget
- Bankless83
- The Pomp Letter66
Uphold
- The Pomp Letter99
- The Pomp Podcast2
Coinbase
- Bankless53
- The David Lin Report2
- The Pomp Letter1
- We Fixed It, You're Welcome1
- Bloomberg Tech1
- Odd Lots1
Gemini
- Coin Stories with Natalie Brunell52
- Right About Now - Legendary Business Advice5
- Collector Nation4
- Broken Simulation with Sam Tripoli and Johnny Woodard2
Kraken
- A New Untold Story25
- Spittin Chiclets10
- Bankless4
- Moneywise3
- The Daily Rip by Stocktwits2
- Pardon My Take2
OKX
- Bankless45
- All-In with Chamath, Jason, Sacks & Friedberg4
- NFC Summit1
BloFin
- The Pomp Letter30
The detail Outlets behind each lane.
Bitget · Finance & investing newsletters · 2026 Q1
- The Pomp Letter25 placements
Bitget · Finance & investing newsletters · 2026 Q2
- The Pomp Letter37 placements
Bitget · Finance & investing newsletters · 2026 Q3
- The Pomp Letter4 placements
Uphold · Finance & investing newsletters · 2025 Q4
- The Pomp Letter10 placements
Uphold · Finance & investing newsletters · 2026 Q1
- The Pomp Letter6 placements
Uphold · Finance & investing newsletters · 2026 Q2
- The Pomp Letter37 placements
Uphold · Finance & investing newsletters · 2026 Q3
- The Pomp Letter31 placements
Uphold · Finance & investing newsletters · 2026 Q4
- The Pomp Letter15 placements
Coinbase · Finance & investing newsletters · 2025 Q4
- The Pomp Letter1 placement
Kraken · Finance & investing newsletters · 2026 Q1
- The Daily Rip by Stocktwits2 placements
Kraken · Finance & investing newsletters · 2026 Q2
- Moneywise3 placements
BloFin · Finance & investing newsletters · 2026 Q2
- The Pomp Letter6 placements
BloFin · Finance & investing newsletters · 2026 Q3
- The Pomp Letter22 placements
BloFin · Finance & investing newsletters · 2026 Q4
- The Pomp Letter2 placements
Bitget · Technology podcasts · 2026 Q1
- Bankless39 placements
Bitget · Technology podcasts · 2026 Q2
- Bankless13 placements
Bitget · Technology podcasts · 2026 Q3
- Bankless31 placements
Coinbase · Technology podcasts · Earlier
- TBPN1 placement
Coinbase · Technology podcasts · 2025 Q4
- Bankless22 placements
Coinbase · Technology podcasts · 2026 Q2
- Bankless19 placements
Coinbase · Technology podcasts · 2026 Q3
- Bankless12 placements
Kraken · Technology podcasts · 2026 Q1
- Bankless4 placements
Kraken · Technology podcasts · 2026 Q2
- American Alchemy with Jesse Michels1 placement
OKX · Technology podcasts · 2025 Q4
- All-In with Chamath, Jason, Sacks & Friedberg4 placements
OKX · Technology podcasts · 2026 Q2
- Bankless38 placements
OKX · Technology podcasts · 2026 Q3
- Bankless7 placements
Coinbase · News podcasts · Earlier
- The David Lin Report1 placement
Coinbase · News podcasts · 2026 Q1
- Bloomberg Tech1 placement
- The David Lin Report1 placement
Gemini · News podcasts · 2025 Q4
- Coin Stories with Natalie Brunell15 placements
Gemini · News podcasts · 2026 Q1
- Coin Stories with Natalie Brunell20 placements
Gemini · News podcasts · 2026 Q2
- Coin Stories with Natalie Brunell17 placements
Gemini · Comedy podcasts · 2026 Q1
Kraken · Comedy podcasts · Earlier
- A New Untold Story15 placements
Kraken · Comedy podcasts · 2025 Q4
- A New Untold Story7 placements
Kraken · Comedy podcasts · 2026 Q2
- A New Untold Story3 placements
Gemini · Sports podcasts · 2026 Q1
- Collector Nation4 placements
Kraken · Sports podcasts · Earlier
- Spittin Chiclets9 placements
Kraken · Sports podcasts · 2026 Q1
- Spittin Chiclets1 placement
Kraken · Sports podcasts · 2026 Q3
- Pardon My Take1 placement
Kraken · Sports podcasts · 2026 Q4
- Pardon My Take1 placement
Uphold · Business podcasts · 2026 Q4
- The Pomp Podcast2 placements
Coinbase · Business podcasts · 2026 Q1
- We Fixed It, You're Welcome1 placement
- Odd Lots1 placement
Gemini · Business podcasts · 2026 Q1
- Right About Now - Legendary Business Advice5 placements
Coinbase · Science podcasts · Earlier
- Something You Should Know1 placement
Kraken · Industry trade newsletters · 2026 Q4
- Utility Dive Daily1 placement
OKX · Crypto newsletters · 2026 Q2
- NFC Summit1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.