Rival companies
Crypto-backed loans
Crypto-backed loans sponsors side by side: Ledn, Abra, Nexo and SALT Lending, and where each one ran by quarter.
236Ledn8 newsletter · 225 podcast · 3 event
52Abra48 newsletter · 3 podcast · 1 event
45Nexo18 newsletter · 21 podcast · 6 event
25SALT Lending15 newsletter · 7 podcast · 3 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Ledn | Abra | Nexo | SALT Lending | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Technology podcasts | 0 | 22 | 28 | 26 | 30 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| News podcasts | 0 | 22 | 33 | 30 | 11 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 7 | |||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 32 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Crypto newsletters | 0 | 0 | 0 | 0 | 1 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 15 | 0 | 0 | 0 | 0 | 5 | 10 | |||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Ledn | Abra | Nexo | SALT Lending |
|---|---|---|---|---|
| Finance & crypto | 3 | 1 | 1 | 3 |
| Business & tech | 0 | 0 | 2 | 0 |
| Retail & consumer | 0 | 0 | 2 | 0 |
| Sports & leisure | 0 | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
Ledn
- What Bitcoin Did115
- Coin Stories with Natalie Brunell108
- The News Block7
- THE Bitcoin Podcast2
- The Wolf Den1
Abra
- The Pomp Letter48
- The Pomp Podcast3
Nexo
- Bankless18
- Unchained15
- Milk Road3
- Bits + Bips3
SALT Lending
- BMTV15
- Bitcoin Magazine Podcast7
The detail Outlets behind each lane.
Ledn · Technology podcasts · 2025 Q4
- What Bitcoin Did22 placements
Ledn · Technology podcasts · 2026 Q1
- What Bitcoin Did28 placements
Ledn · Technology podcasts · 2026 Q2
- What Bitcoin Did26 placements
Ledn · Technology podcasts · 2026 Q3
- What Bitcoin Did30 placements
Ledn · Technology podcasts · 2026 Q4
- What Bitcoin Did9 placements
Nexo · Technology podcasts · 2026 Q2
- Bankless18 placements
Ledn · News podcasts · 2025 Q4
- Coin Stories with Natalie Brunell22 placements
Ledn · News podcasts · 2026 Q1
- Coin Stories with Natalie Brunell33 placements
Ledn · News podcasts · 2026 Q2
- Coin Stories with Natalie Brunell30 placements
Ledn · News podcasts · 2026 Q3
- Coin Stories with Natalie Brunell11 placements
Ledn · News podcasts · 2026 Q4
- Coin Stories with Natalie Brunell12 placements
- THE Bitcoin Podcast2 placements
Nexo · News podcasts · 2026 Q4
- Bits + Bips3 placements
SALT Lending · News podcasts · 2026 Q4
- Bitcoin Magazine Podcast7 placements
Abra · Finance & investing newsletters · 2025 Q4
- The Pomp Letter9 placements
Abra · Finance & investing newsletters · 2026 Q1
- The Pomp Letter32 placements
Abra · Finance & investing newsletters · 2026 Q4
- The Pomp Letter7 placements
Ledn · Crypto newsletters · 2026 Q3
- The News Block1 placement
Ledn · Crypto newsletters · 2026 Q4
- The News Block6 placements
- The Wolf Den1 placement
Nexo · Crypto newsletters · Earlier
- Milk Road2 placements
Nexo · Crypto newsletters · 2026 Q3
- Milk Road1 placement
Nexo · Crypto newsletters · 2026 Q4
- Unchained15 placements
SALT Lending · Crypto newsletters · 2026 Q3
- BMTV5 placements
SALT Lending · Crypto newsletters · 2026 Q4
- BMTV10 placements
Abra · Business podcasts · 2026 Q4
- The Pomp Podcast3 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.