Rival companies
Credit bureaus
Credit bureaus sponsors side by side: Experian, Equifax and TransUnion, and where each one ran by quarter.
62Experian0 newsletter · 40 podcast · 22 event
28Equifax13 newsletter · 0 podcast · 15 event
20TransUnion0 newsletter · 0 podcast · 20 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Experian | Equifax | TransUnion | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Business podcasts | 0 | 0 | 20 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Real estate newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Education podcasts | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| News podcasts | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Health & fitness podcasts | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| HR & careers newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Sports podcasts | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Leisure podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Experian | Equifax | TransUnion |
|---|---|---|---|
| Finance & crypto | 7 | 6 | 7 |
| Business & tech | 3 | 2 | 6 |
| Marketing & media | 1 | 1 | 2 |
| AI | 2 | 2 | 0 |
| Automotive & transport | 2 | 1 | 0 |
| Cloud & data | 2 | 0 | 1 |
| Sports & leisure | 3 | 0 | 0 |
| Construction & real estate | 1 | 1 | 1 |
Top outlets By newsletter and podcast placements.
Experian
- Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast26
- The Bossticks6
- I Can’t Sleep2
- The Tucker Carlson Show1
- The Ryen Russillo Show1
- supermegashow1
Equifax
- HousingWire11
- HR Brew2
TransUnion
No newsletter or podcast ads on record. 20 event listings.
The detail Outlets behind each lane.
Experian · Business podcasts · 2026 Q1
Experian · Business podcasts · 2026 Q2
Equifax · Real estate newsletters · 2026 Q4
- HousingWire11 placements
Experian · Education podcasts · 2026 Q1
- The Bossticks6 placements
Experian · News podcasts · 2026 Q2
- On Texas Football1 placement
- The Powers That Be: Daily1 placement
Experian · News podcasts · 2026 Q4
- The Tucker Carlson Show1 placement
Experian · Health & fitness podcasts · 2026 Q2
- I Can’t Sleep2 placements
Equifax · HR & careers newsletters · 2026 Q3
- HR Brew1 placement
Equifax · HR & careers newsletters · 2026 Q4
- HR Brew1 placement
Experian · Sports podcasts · 2026 Q2
- The Ryen Russillo Show1 placement
Experian · Comedy podcasts · 2026 Q2
- supermegashow1 placement
Experian · Leisure podcasts · 2026 Q4
- Car Dealership Guy Podcast1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.