Rival companies
Course and community platforms
Course and community platforms sponsors side by side: Skool, Circle and Thinkific, and where each one ran by quarter.
117Skool3 newsletter · 114 podcast · 0 event
51Circle10 newsletter · 11 podcast · 30 event
43Thinkific1 newsletter · 40 podcast · 2 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Skool | Circle | Thinkific | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Education podcasts | 68 | 6 | 20 | 20 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Health & fitness podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 40 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Marketing & growth newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | ||
| Media & creators newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Culture & entertainment newsletters | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| AI newsletters | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Skool | Circle | Thinkific |
|---|---|---|---|
| Finance & crypto | 0 | 27 | 0 |
| AI | 0 | 3 | 0 |
| Business & tech | 0 | 0 | 1 |
| Education | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
Skool
- Makes Sense - with Dr. JC Doornick114
- 1% Better2
- The AI Pixel1
Circle
- HOW WE GROW with Ana Calin5
- Moonshots with Peter Diamandis5
- Press Publish 💬3
- All-In with Chamath, Jason, Sacks & Friedberg3
- The Tim Ferriss Show3
- Metatrends2
Thinkific
- The Thyroid (and Hormone) Fixer Podcast: Thyropause, Menopause, Metabolism and How to Fix It40
- Ultimate Tools1
The detail Outlets behind each lane.
Skool · Education podcasts · Earlier
- Makes Sense - with Dr. JC Doornick68 placements
Skool · Education podcasts · 2025 Q4
- Makes Sense - with Dr. JC Doornick6 placements
Skool · Education podcasts · 2026 Q1
- Makes Sense - with Dr. JC Doornick20 placements
Skool · Education podcasts · 2026 Q2
- Makes Sense - with Dr. JC Doornick20 placements
Thinkific · Health & fitness podcasts · Earlier
Circle · Business podcasts · 2026 Q1
- The Tim Ferriss Show3 placements
Circle · Business podcasts · 2026 Q3
- Moonshots with Peter Diamandis4 placements
Circle · Business podcasts · 2026 Q4
- Moonshots with Peter Diamandis1 placement
Circle · Marketing & growth newsletters · 2026 Q3
- HOW WE GROW with Ana Calin4 placements
Circle · Marketing & growth newsletters · 2026 Q4
- HOW WE GROW with Ana Calin1 placement
Thinkific · Marketing & growth newsletters · 2026 Q2
- Ultimate Tools1 placement
Circle · Media & creators newsletters · 2026 Q2
- Press Publish 💬1 placement
Circle · Media & creators newsletters · 2026 Q3
- Press Publish 💬2 placements
Circle · Technology podcasts · 2025 Q4
- All-In with Chamath, Jason, Sacks & Friedberg3 placements
Skool · Culture & entertainment newsletters · 2026 Q1
- 1% Better1 placement
Skool · Culture & entertainment newsletters · 2026 Q3
- 1% Better1 placement
Circle · Business & economy newsletters · 2026 Q4
- Metatrends2 placements
Skool · AI newsletters · 2026 Q3
- The AI Pixel1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.