Rival companies

Compliance automation

Compliance automation sponsors side by side: Vanta, Drata, Sprinto, Thoropass and Secureframe, and where each one ran by quarter.

344Vanta92 newsletter · 233 podcast · 19 event

52Drata5 newsletter · 42 podcast · 5 event

20Sprinto19 newsletter · 0 podcast · 1 event

4Thoropass1 newsletter · 0 podcast · 3 event

No ads on recordSecureframe0 placements

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-01. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

	Vanta						Drata						Sprinto						Thoropass						Secureframe
Lane	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4
News podcasts	0	21	17	32	22	9	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	No ads on record
Business podcasts	0	6	15	23	31	15	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Technology podcasts	0	9	5	19	3	4	0	0	0	41	1	0	0	0	0	0	0	0	0	0	0	0	0	0
AI newsletters	0	6	14	7	13	5	0	0	0	0	0	0	0	2	0	0	0	10	0	0	0	0	0	1
Startups & venture newsletters	6	4	2	0	3	4	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Product & design newsletters	2	2	3	3	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Software & developers newsletters	0	7	1	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cybersecurity newsletters	1	0	1	0	1	0	0	0	2	3	0	0	0	1	0	0	0	0	0	0	0	0	0	0
Culture & entertainment newsletters	0	2	2	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Business & economy newsletters	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	4	0	0	0	0	0	0
Other lanes	0	0	0	0	2	0	0	0	0	0	0	0	0	0	0	0	0	2	0	0	0	0	0	0

Events Sponsor lists, booths and partner listings by event sector.

Sector	Vanta	Drata	Sprinto	Thoropass	Secureframe
Security	9	3	1	0	–
Cloud & data	8	1	0	0	–
Business & tech	2	1	0	0	–
Health	0	0	0	3	–

What the ads said By angle and quarter. Angle names are ours; the words are the ads’.

Each ad was sorted twice by AI, separately. A number here counts ads where both reads matched: 71 of 83 distinct ads. “Not sorted” counts ads from publishers that don’t allow AI reading. They count above, but we don’t sort them here.

	Vanta						Drata						Sprinto						Thoropass						Secureframe
Angle	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4	Earlier	’25 Q4	’26 Q1	’26 Q2	’26 Q3	’26 Q4
Automating the work	1	2	2	3	10	3	0	0	0	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	No ads on record
Hours and days saved	0	0	1	1	1	0	0	0	0	0	0	0	0	3	0	0	0	5	0	0	0	0	0	0
AI agents	0	0	0	0	0	0	0	0	2	3	0	0	0	0	0	0	0	10	0	0	0	0	0	0
Deals and customers	0	0	8	3	3	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
AI risk and governance	0	1	0	2	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Building with AI	0	0	0	0	2	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Startups and growth	2	5	3	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Research and reports	0	6	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other ad copy	1	0	3	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Name or offer only	1	7	11	6	4	2	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Two reads differ	0	4	2	2	4	3	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1
Not sorted	4	22	22	37	35	17	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
No words on file	0	10	8	29	17	9	0	0	0	40	0	0	0	0	0	0	0	1	0	0	0	0	0	0

Top outlets By newsletter and podcast placements.

Vanta

Morning Wire39
Cybersecurity Headlines38
Founders38
Invest Like the Best with Patrick O'Shaughnessy38
Superhuman AI21
Pivot21

Drata

The AI Daily Brief: Artificial Intelligence News and Analysis40
TLDR InfoSec5
Darknet Diaries2

Sprinto

The Starting 54
AI News Roundup2
Ins7ghts2
Supercharged With AI2
Superhuman AI2
80/20 AI1

Thoropass

The Neuron1

Secureframe

No ads on record

The detail Outlets behind each lane, and the ads behind each angle, with date and source.

Vanta · News podcasts · 2025 Q4

Cybersecurity Headlines12 placements
Morning Wire6 placements

Vanta · News podcasts · 2026 Q1

Morning Wire11 placements
Pivot6 placements

Vanta · News podcasts · 2026 Q2

Cybersecurity Headlines18 placements
Morning Wire10 placements

Vanta · News podcasts · 2026 Q3

Morning Wire9 placements
Pivot7 placements

Vanta · News podcasts · 2026 Q4

Morning Wire3 placements
Cybersecurity Headlines2 placements

Vanta · Business podcasts · 2025 Q4

Founders6 placements

Vanta · Business podcasts · 2026 Q1

Founders8 placements
Invest Like the Best with Patrick O'Shaughnessy6 placements

Vanta · Business podcasts · 2026 Q2

Invest Like the Best with Patrick O'Shaughnessy15 placements
Founders8 placements

Vanta · Business podcasts · 2026 Q3

Invest Like the Best with Patrick O'Shaughnessy13 placements
Founders12 placements

Vanta · Business podcasts · 2026 Q4

Invest Like the Best with Patrick O'Shaughnessy4 placements
Founders4 placements

Vanta · Technology podcasts · 2025 Q4

Lenny's Podcast: Product | Career | Growth5 placements
Acquired2 placements

Vanta · Technology podcasts · 2026 Q1

Acquired2 placements
Lenny's Podcast: Product | Career | Growth2 placements

Vanta · Technology podcasts · 2026 Q2

Lenny's Podcast: Product | Career | Growth13 placements
Acquired3 placements

Vanta · Technology podcasts · 2026 Q3

Deep Questions with Cal Newport3 placements

Vanta · Technology podcasts · 2026 Q4

Smashing Security3 placements
Deep Questions with Cal Newport1 placement

Drata · Technology podcasts · 2026 Q2

The AI Daily Brief: Artificial Intelligence News and Analysis40 placements
Darknet Diaries1 placement

Drata · Technology podcasts · 2026 Q3

Darknet Diaries1 placement

Vanta · AI newsletters · 2025 Q4

Superhuman AI3 placements
The Rundown AI2 placements

Vanta · AI newsletters · 2026 Q1

Superhuman AI10 placements
The Rundown AI4 placements

Vanta · AI newsletters · 2026 Q2

The Rundown AI4 placements
Superhuman AI3 placements

Vanta · AI newsletters · 2026 Q3

The Rundown AI6 placements
Superhuman AI4 placements

Vanta · AI newsletters · 2026 Q4

The Rundown AI2 placements
Superhuman AI1 placement

Sprinto · AI newsletters · 2025 Q4

Superhuman AI2 placements

Sprinto · AI newsletters · 2026 Q4

Supercharged With AI2 placements
Ins7ghts2 placements

Thoropass · AI newsletters · 2026 Q4

The Neuron1 placement

Vanta · Startups & venture newsletters · Earlier

Acquired5 placements
Napkin Math1 placement

Vanta · Startups & venture newsletters · 2025 Q4

Exec Sum4 placements

Vanta · Startups & venture newsletters · 2026 Q1

Exec Sum2 placements

Vanta · Startups & venture newsletters · 2026 Q3

The VC Corner2 placements
This Week in Startups Newsletter1 placement

Vanta · Startups & venture newsletters · 2026 Q4

The VC Corner2 placements
This Week in Startups Newsletter1 placement

Vanta · Product & design newsletters · Earlier

Superorganizers2 placements

Vanta · Product & design newsletters · 2025 Q4

Strategy Breakdowns2 placements

Vanta · Product & design newsletters · 2026 Q1

Strategy Breakdowns3 placements

Vanta · Product & design newsletters · 2026 Q2

Strategy Breakdowns3 placements

Vanta · Product & design newsletters · 2026 Q3

Lenny's Newsletter1 placement

Vanta · Software & developers newsletters · 2025 Q4

Refactoring4 placements
ByteByteGo2 placements

Vanta · Software & developers newsletters · 2026 Q1

TLDR1 placement

Vanta · Software & developers newsletters · 2026 Q2

The Code1 placement

Vanta · Software & developers newsletters · 2026 Q3

The Code1 placement

Vanta · Cybersecurity newsletters · Earlier

tl;dr sec1 placement

Vanta · Cybersecurity newsletters · 2026 Q1

TLDR InfoSec1 placement

Vanta · Cybersecurity newsletters · 2026 Q3

ISACA SmartBrief on Cybersecurity1 placement

Drata · Cybersecurity newsletters · 2026 Q1

TLDR InfoSec2 placements

Drata · Cybersecurity newsletters · 2026 Q2

TLDR InfoSec3 placements

Sprinto · Cybersecurity newsletters · 2025 Q4

TLDR InfoSec1 placement

Vanta · Culture & entertainment newsletters · 2025 Q4

Not Boring1 placement
The Water Coolest1 placement

Vanta · Culture & entertainment newsletters · 2026 Q1

Not Boring1 placement
The Water Coolest1 placement

Sprinto · Business & economy newsletters · 2026 Q4

The Starting 54 placements

Vanta · Other lanes · 2026 Q3

Invest Like The Best2 placements

Sprinto · Other lanes · 2026 Q4

HRAddict1 placement
Fud1 placement

Vanta · Automating the work · Earlier

“Automate compliance and accelerate growth with Vanta”2025-03-31 · Superorganizers · Source

Vanta · Automating the work · 2025 Q4

“See Compliance Automation in Action — Join Vanta’s Product Demo”2025-10-31 · Superhuman AI · Source
“uirements, Vanta integrates seamlessly into your existing workflows. This means your team can focus on what they do best, building and growing while maintaining that robu”2025-11-01 · Morning Wire · Source

Vanta · Automating the work · 2026 Q1

“Join Vanta's Live Demo: Automate Your Compliance Workflow”2026-01-06 · Superhuman AI · Source
“Automate compliance so your team can focus on building”2026-01-21 · Superhuman AI · Source

Vanta · Automating the work · 2026 Q2

“Vanta - Whether you’re a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance, and earn and prove trust. Get start”2026-06-16 · Morning Wire · ran 2 times · Source
“Vanta - Vanta is here to help you automate your security and compliance, and earn and prove trust. Get started today at vanta.com”2026-06-25 · Morning Wire · Source

Vanta · Automating the work · 2026 Q3

“Vanta - Whether you’re a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance, and earn and prove trust. Get start”2026-09-24 · Morning Wire · ran 6 times · Source
“TakeLean.comVanta - Whether you’re a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance, and earn and prove trus”2026-08-04 · Morning Wire · Source

Vanta · Automating the work · 2026 Q4

“Vanta - Whether you’re a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance, and earn and prove trust. Get start”2026-10-20 · Morning Wire · ran 2 times · Source
“USAFacts.org Vanta - Whether you’re a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance, and earn and prove tru”2026-10-30 · Morning Wire · Source

Drata · Automating the work · 2026 Q2

“Drata is the trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses stay audit-ready and”2026-05-05 · Darknet Diaries · Source

Drata · Automating the work · 2026 Q3

“Drata is the trust management platform that uses AI-driven automation to modernize governance, risk, and compliance, helping thousands of businesses stay audit-ready and”2026-08-04 · Darknet Diaries · Source

Vanta · Hours and days saved · 2026 Q1

“Compliance just got 82% faster”2026-02-19 · The Rundown AI · Source

Vanta · Hours and days saved · 2026 Q2

“82% less time on audits with Vanta”2026-04-22 · Strategy Breakdowns · Source

Vanta · Hours and days saved · 2026 Q3

“Whether you're a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance and earn and prove trust. Get started today”2026-07-24 · Morning Wire · Source

Sprinto · Hours and days saved · 2025 Q4

“Get audit-ready in days, not weeks.”2025-10-27 · Superhuman AI · Source
“Save 35+ hours on compliance (without lifting a finger)”2025-11-02 · Superhuman AI · Source

Sprinto · Hours and days saved · 2026 Q4

“SOC 2 Ready in 14 days.”2026-10-20 · The Starting 5 · ran 3 times · Source
“SOC 2 Ready in 14 days. Three sessions from you.”2026-10-05 · Ins7ghts · ran 2 times · Source

Drata · AI agents · 2026 Q1

“Drata”2026-02-20 · TLDR InfoSec · ran 2 times · Source

Drata · AI agents · 2026 Q2

“Drata”2026-04-17 · TLDR InfoSec · ran 3 times · Source

Sprinto · AI agents · 2026 Q4

“Your SOC 2, handled end to end with AI agents.”2026-10-08 · Supercharged With AI · ran 10 times · Source

Vanta · Deals and customers · 2026 Q1

“Stop Losing Deals Over Security Questions”2026-02-18 · Superhuman AI · ran 3 times · Source
“Turn Compliance Into a Deal Accelerator: Join Live on Jan 15”2026-01-06 · Exec Sum · ran 2 times · Source

Vanta · Deals and customers · 2026 Q2

“The enterprise deal is ready. Is your SOC 2?”2026-06-18 · The Code · ran 2 times · Source
“Compliance that closes deals, not just checks boxes.”2026-04-26 · Superhuman AI · Source

Vanta · Deals and customers · 2026 Q3

“The enterprise deal is ready. Is your SOC 2?”2026-07-12 · Superhuman AI · ran 2 times · Source
“Trust is what closes deals.”2026-09-09 · AI Secret · Source

Vanta · Deals and customers · 2026 Q4

“Vanta: Get Ready for the Bigger Customer’s Security Review”2026-10-04 · AI Action Letter · Source

Vanta · AI risk and governance · 2025 Q4

“Get AI compliance ready for 2026”2025-12-11 · The Rundown AI · Source

Vanta · AI risk and governance · 2026 Q2

“Join live: How leading teams operationalize AI risk”2026-05-29 · Superhuman AI · ran 2 times · Source

Vanta · AI risk and governance · 2026 Q3

“You’ve adopted AI. Now what?”2026-09-28 · The Rundown AI · Source

Vanta · Building with AI · 2026 Q3

“Run Compliance from Claude, Cursor, and Codex”2026-08-04 · Superhuman AI · Source
“Build Compliance into your AI Stack with Vanta”2026-09-09 · The Neuron · Source

Vanta · Building with AI · 2026 Q4

“How Top Startups Build With AI”2026-10-05 · Big Technology · Source

Vanta · Startups and growth · Earlier

“Grow faster with Vanta”2025-04-10 · Napkin Math · ran 2 times · Source

Vanta · Startups and growth · 2025 Q4

“The startup guide to global compliance”2025-11-03 · Refactoring · ran 4 times · Source
“Get the Compliance for Startups Bundle from Vanta”2025-11-18 · ByteByteGo · Source

Vanta · Startups and growth · 2026 Q1

“Accelerate Growth with Vanta’s Compliance for St”2026-01-23 · The Water Coolest · Source
“To scale, you need compliance”2026-01-28 · Superhuman AI · Source

Vanta · Startups and growth · 2026 Q2

“A startup guide to SOC 2 in 30 minutes”2026-04-09 · The Rundown AI · Source

Vanta · Startups and growth · 2026 Q4

“Competition’s tough for startups, and everyone needs an edge.”2026-10-22 · The Rundown AI · Source

Vanta · Research and reports · 2025 Q4

“State of Trust: Knowledge Gaps = Security Gaps”2025-11-06 · Exec Sum · ran 2 times · Source
“State of Trust: AI-driven attacks are getting more sophisticated”2025-11-11 · ByteByteGo · ran 2 times · Source

Vanta · Other ad copy · Earlier

“Compliance that doesn't SOC 2 much”No date · tl;dr sec · Source

Vanta · Other ad copy · 2026 Q1

“Find your Calm-pliance”2026-03-05 · The Rundown AI · Source
“What if your next compliance audit felt like a walk on the beach?”2026-03-12 · Superhuman AI · Source

Vanta · Other ad copy · 2026 Q2

“Find your Calm-pliance”2026-06-04 · The Rundown AI · Source

Vanta · Name or offer only · Earlier

“Vanta”No date · Acquired · Source

Vanta · Name or offer only · 2025 Q4

“Vanta - Visit vanta.com to sign up for a free demo today!”2025-12-15 · Morning Wire · ran 3 times · Source
“Vanta: Get started at Vanta.com”2025-11-20 · Morning Wire · ran 2 times · Source

Vanta · Name or offer only · 2026 Q1

“Vanta - Get started at Vanta.com”2026-03-31 · Morning Wire · ran 7 times · Source
“Join this live product walkthrough”2026-02-04 · Strategy Breakdowns · Source

Vanta · Name or offer only · 2026 Q2

“Vanta - Get started at Vanta.com”2026-05-14 · Morning Wire · ran 3 times · Source
“Vanta - Get started at”2026-04-15 · Morning Wire · Source

Vanta · Name or offer only · 2026 Q3

“See Vanta in action, no sales call required”2026-08-04 · The Rundown AI · Source
“Vanta”2026-09-10 · This Week in Startups Newsletter · Source

Vanta · Name or offer only · 2026 Q4

“The Rundown: This live session with Alex Kantrowitz”2026-10-08 · The Rundown AI · Source
“Get $1000 off your SOC 2”2026-10-20 · This Week in Startups Newsletter · Source

Vanta · Two reads differ · 2025 Q4

“AI has unlocked new velocity for startups – and new visibility, too.”2025-12-02 · Exec Sum · ran 3 times · Source
“Knowledge gaps = security gaps”2025-11-06 · The Rundown AI · Source

Vanta · Two reads differ · 2026 Q1

“Beyond Compliance: Building a Scalable Trust Program with Vanta”2026-02-05 · Superhuman AI · Source
“Heading to RSAC? Find your Calm-pliance with Vanta 😌”2026-03-20 · TLDR InfoSec · Source

Vanta · Two reads differ · 2026 Q2

“Turn compliance into a competitive advantage”2026-04-03 · The Rundown AI · Source
“Vanta - Whether you’re a fast-growing startup or a global enterprise, Vanta is here to help you automate your security and compliance, and earn and prove trust. Get start”2026-06-28 · Morning Wire · Source

Vanta · Two reads differ · 2026 Q3

“2 GRC Engineering nerds walk into a virtual event”2026-07-08 · Superhuman AI · ran 3 times · Source
“Build with Vanta, stay compliant”2026-08-10 · The Rundown AI · Source

Vanta · Two reads differ · 2026 Q4

“Inside the builder renaissance. Is your startup playing to win?”2026-10-02 · Superhuman AI · Source
“Pod Save America is brought to you by Vanta. When you run security for a company that's scaling fast, the stakes tend”2026-10-23 · Pod Save America · Source

Thoropass · Two reads differ · 2026 Q4

“You thought you knew Thoropass? Think again.”2026-10-28 · The Neuron · Source

See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.