Rival companies
Comfort sandals and clogs
Comfort sandals and clogs sponsors side by side: Skechers, Crocs and OOFOS, and where each one ran by quarter.
89Skechers57 newsletter · 3 podcast · 29 event
30Crocs16 newsletter · 8 podcast · 6 event
26OOFOS24 newsletter · 0 podcast · 2 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Skechers | Crocs | OOFOS | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| Local news newsletters | 0 | 0 | 0 | 0 | 23 | 11 | 0 | 0 | 0 | 0 | 0 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Culture & entertainment newsletters | 0 | 0 | 0 | 10 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 10 | 4 | ||
| Comedy podcasts | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Travel & lifestyle newsletters | 0 | 0 | 0 | 0 | 3 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business & economy newsletters | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Skechers | Crocs | OOFOS |
|---|---|---|---|
| Food & hospitality | 10 | 2 | 0 |
| Sports & leisure | 5 | 2 | 2 |
| Industrial | 6 | 0 | 0 |
| Construction & real estate | 3 | 1 | 0 |
| Business & tech | 2 | 0 | 0 |
| Retail & consumer | 0 | 1 | 0 |
| Health | 1 | 0 | 0 |
| Automotive & transport | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Skechers
- 1% Better14
- NOVAtoday5
- WILMtoday5
- TBAYtoday3
- FTWtoday3
- LALtoday3
Crocs
- The Toast8
- CBUStoday2
- KCtoday2
- SEAtoday2
- SACtoday2
- ORLtoday1
OOFOS
- Ali on the Run Newsletter24
The detail Outlets behind each lane.
Skechers · Culture & entertainment newsletters · 2026 Q2
- 1% Better10 placements
Skechers · Culture & entertainment newsletters · 2026 Q3
- 1% Better2 placements
Skechers · Culture & entertainment newsletters · 2026 Q4
- 1% Better2 placements
OOFOS · Culture & entertainment newsletters · 2026 Q2
- Ali on the Run Newsletter10 placements
OOFOS · Culture & entertainment newsletters · 2026 Q3
- Ali on the Run Newsletter10 placements
OOFOS · Culture & entertainment newsletters · 2026 Q4
- Ali on the Run Newsletter4 placements
Skechers · Comedy podcasts · 2026 Q3
- So True with Caleb Hearon1 placement
Skechers · Comedy podcasts · 2026 Q4
- So True with Caleb Hearon2 placements
Crocs · Comedy podcasts · 2026 Q2
- The Toast8 placements
Skechers · Travel & lifestyle newsletters · 2026 Q3
- NOVAtoday3 placements
Skechers · Travel & lifestyle newsletters · 2026 Q4
- The Flyover2 placements
- NOVAtoday2 placements
Skechers · Business & economy newsletters · 2026 Q3
- Morning Brew1 placement
Skechers · Business & economy newsletters · 2026 Q4
- Morning Brew1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.