Rival companies
CI/CD platforms
CI/CD platforms sponsors side by side: GitLab, Buildkite, CircleCI and Depot, and where each one ran by quarter.
86GitLab40 newsletter · 0 podcast · 46 event
52Buildkite50 newsletter · 0 podcast · 2 event
22CircleCI5 newsletter · 0 podcast · 17 event
21Depot16 newsletter · 0 podcast · 5 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| GitLab | Buildkite | CircleCI | Depot | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Software & developers newsletters | 0 | 0 | 0 | 6 | 6 | 4 | 0 | 0 | 0 | 15 | 20 | 7 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 4 | 2 | 8 | 0 | 0 | |||
| AI newsletters | 0 | 0 | 11 | 12 | 1 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | |||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Data & analytics newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | GitLab | Buildkite | CircleCI | Depot |
|---|---|---|---|---|
| Cloud & data | 27 | 1 | 6 | 1 |
| Developer | 10 | 0 | 6 | 2 |
| Business & tech | 5 | 0 | 0 | 0 |
| Security | 1 | 0 | 2 | 2 |
| AI | 0 | 1 | 3 | 0 |
| Finance & crypto | 1 | 0 | 0 | 0 |
| Defense & aerospace | 1 | 0 | 0 | 0 |
| Education | 1 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
GitLab
- Superhuman AI15
- The Rundown AI8
- TLDR Dev6
- TLDR DevOps6
- ByteByteGo3
- The New Stack1
Buildkite
- TLDR DevOps16
- TLDR12
- TLDR Dev7
- The Pragmatic Engineer3
- TLDR AI3
- Superhuman AI2
CircleCI
- AI Agents Simplified2
- Refactoring1
- TLDR AI1
- TLDR DevOps1
Depot
- Go Weekly3
- JavaScript Weekly2
- PyCoder's Weekly2
- Learn Kubernetes Weekly2
- TLDR DevOps2
- Tech World With Milan Newsletter1
The detail Outlets behind each lane.
GitLab · Software & developers newsletters · 2026 Q2
- ByteByteGo3 placements
- TLDR Dev2 placements
GitLab · Software & developers newsletters · 2026 Q3
- TLDR Dev3 placements
- TLDR DevOps3 placements
GitLab · Software & developers newsletters · 2026 Q4
- TLDR DevOps2 placements
- The New Stack1 placement
Buildkite · Software & developers newsletters · 2026 Q2
- TLDR DevOps10 placements
- TLDR2 placements
Buildkite · Software & developers newsletters · 2026 Q3
- TLDR DevOps6 placements
- TLDR6 placements
Buildkite · Software & developers newsletters · 2026 Q4
- TLDR4 placements
- Rise Newsletter2 placements
CircleCI · Software & developers newsletters · 2026 Q2
- Refactoring1 placement
CircleCI · Software & developers newsletters · 2026 Q3
- TLDR DevOps1 placement
Depot · Software & developers newsletters · 2025 Q4
- Learn Kubernetes Weekly2 placements
- Tech World With Milan Newsletter1 placement
Depot · Software & developers newsletters · 2026 Q1
- Tech Lead Digest1 placement
- TLDR DevOps1 placement
Depot · Software & developers newsletters · 2026 Q2
- Go Weekly3 placements
- JavaScript Weekly2 placements
GitLab · AI newsletters · 2026 Q1
- Superhuman AI6 placements
- The Rundown AI5 placements
GitLab · AI newsletters · 2026 Q2
- Superhuman AI9 placements
- The Rundown AI3 placements
GitLab · AI newsletters · 2026 Q3
- TLDR AI1 placement
Buildkite · AI newsletters · 2026 Q2
- TLDR AI2 placements
Buildkite · AI newsletters · 2026 Q3
- Superhuman AI2 placements
Buildkite · AI newsletters · 2026 Q4
- TLDR AI1 placement
CircleCI · AI newsletters · 2026 Q3
- AI Agents Simplified2 placements
- TLDR AI1 placement
Depot · AI newsletters · 2026 Q2
- Simon Willison's Newsletter1 placement
- AI Breakfast1 placement
Buildkite · Finance & investing newsletters · 2026 Q2
- TLDR Fintech2 placements
Buildkite · Data & analytics newsletters · Earlier
- DB Weekly1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.