Rival companies
Car brands
Car brands sponsors side by side: Toyota, Hyundai, Mazda, Honda, Ford, Subaru and others, and where each one ran by quarter.
311Toyota0 newsletter · 301 podcast · 10 event
126Hyundai0 newsletter · 118 podcast · 8 event
51Mazda0 newsletter · 49 podcast · 2 event
34Honda0 newsletter · 4 podcast · 30 event
29Ford0 newsletter · 15 podcast · 14 event
22Subaru0 newsletter · 14 podcast · 8 event
20Chevrolet0 newsletter · 9 podcast · 11 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Toyota | Hyundai | Mazda | Honda | Ford | Subaru | Chevrolet | ||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||||
| Sports podcasts | 0 | 44 | 99 | 93 | 22 | 18 | 0 | 16 | 23 | 36 | 18 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | ||||||
| Comedy podcasts | 0 | 3 | 2 | 5 | 0 | 1 | 9 | 1 | 8 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 4 | 2 | 4 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | ||||||
| Science podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 8 | 8 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Society & culture podcasts | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| News podcasts | 0 | 1 | 3 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | ||||||
| Health & fitness podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | ||||||
| TV & film podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Kids & family podcasts | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Business podcasts | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Toyota | Hyundai | Mazda | Honda | Ford | Subaru | Chevrolet |
|---|---|---|---|---|---|---|---|
| Sports & leisure | 2 | 1 | 1 | 13 | 8 | 1 | 7 |
| Automotive & transport | 1 | 1 | 0 | 4 | 2 | 4 | 0 |
| Retail & consumer | 2 | 0 | 1 | 0 | 2 | 1 | 0 |
| Business & tech | 0 | 1 | 0 | 3 | 1 | 1 | 0 |
| Agriculture | 0 | 0 | 0 | 2 | 0 | 0 | 4 |
| Developer | 1 | 0 | 0 | 4 | 0 | 0 | 0 |
| Energy | 2 | 0 | 0 | 1 | 0 | 0 | 0 |
| AI | 0 | 2 | 0 | 1 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Toyota
- DNVR Colorado Avalanche Podcast264
- Not Gonna Lie with Kylie Kelce10
- DNVR Colorado Rockies Podcast6
- Hello Sport6
- Bump with Steph & Laura5
- The Powers That Be: Daily5
Hyundai
- The Bye Round With James Graham80
- The BOB & TOM Show Free Podcast22
- Busted Open9
- For The Love Of Rugby6
- Conan O’Brien Needs A Friend1
Mazda
- Ologies with Alie Ward23
- The Atlas Obscura Podcast12
- On Purpose with Jay Shetty6
- The Rewatchables4
- The $100 MBA Show1
- Jeff Lewis Has Issues1
Honda
- The Good, The Bad & The Rugby4
Ford
- Talkin' Yanks (Yankees Podcast)14
- Armchair Expert with Dax Shepard1
Subaru
- Good Hang with Amy Poehler11
- The Rewatchables2
- Tony Robbins Podcast Daily1
Chevrolet
- Ross Tucker Football Podcast: Daily NFL Podcast3
- Pardon My Take2
- Victor Davis Hanson: In His Own Words1
- Well Beyond 401
- Adam Carolla Show1
- What Chaos!1
The detail Outlets behind each lane.
Toyota · Sports podcasts · 2025 Q4
- DNVR Colorado Avalanche Podcast44 placements
Toyota · Sports podcasts · 2026 Q1
- DNVR Colorado Avalanche Podcast99 placements
Toyota · Sports podcasts · 2026 Q2
- DNVR Colorado Avalanche Podcast89 placements
- Hello Sport4 placements
Toyota · Sports podcasts · 2026 Q3
- DNVR Colorado Avalanche Podcast21 placements
- Hello Sport1 placement
Toyota · Sports podcasts · 2026 Q4
- DNVR Colorado Avalanche Podcast11 placements
- DNVR Colorado Rockies Podcast6 placements
Hyundai · Sports podcasts · 2025 Q4
- The Bye Round With James Graham16 placements
Hyundai · Sports podcasts · 2026 Q1
- The Bye Round With James Graham21 placements
- For The Love Of Rugby2 placements
Hyundai · Sports podcasts · 2026 Q2
- The Bye Round With James Graham32 placements
- For The Love Of Rugby4 placements
Hyundai · Sports podcasts · 2026 Q3
- The Bye Round With James Graham9 placements
- Busted Open9 placements
Hyundai · Sports podcasts · 2026 Q4
- The Bye Round With James Graham2 placements
Mazda · Sports podcasts · 2026 Q3
- The Bill Simmons Podcast1 placement
Honda · Sports podcasts · 2025 Q4
- The Good, The Bad & The Rugby4 placements
Ford · Sports podcasts · 2026 Q2
- Talkin' Yanks (Yankees Podcast)11 placements
Ford · Sports podcasts · 2026 Q3
- Talkin' Yanks (Yankees Podcast)3 placements
Chevrolet · Sports podcasts · 2026 Q3
- Pardon My Take2 placements
Chevrolet · Sports podcasts · 2026 Q4
- What Chaos!1 placement
Toyota · Comedy podcasts · 2025 Q4
- Not Gonna Lie with Kylie Kelce3 placements
Toyota · Comedy podcasts · 2026 Q1
- Not Gonna Lie with Kylie Kelce2 placements
Toyota · Comedy podcasts · 2026 Q2
- Not Gonna Lie with Kylie Kelce5 placements
Toyota · Comedy podcasts · 2026 Q4
- TigerBelly1 placement
Hyundai · Comedy podcasts · Earlier
- The BOB & TOM Show Free Podcast9 placements
Hyundai · Comedy podcasts · 2025 Q4
- The BOB & TOM Show Free Podcast1 placement
Hyundai · Comedy podcasts · 2026 Q1
- The BOB & TOM Show Free Podcast8 placements
Hyundai · Comedy podcasts · 2026 Q2
- The BOB & TOM Show Free Podcast2 placements
- Conan O’Brien Needs A Friend1 placement
Hyundai · Comedy podcasts · 2026 Q3
- The BOB & TOM Show Free Podcast2 placements
Mazda · Comedy podcasts · 2026 Q4
- Jeff Lewis Has Issues1 placement
Ford · Comedy podcasts · 2026 Q1
- Armchair Expert with Dax Shepard1 placement
Subaru · Comedy podcasts · 2026 Q1
- Good Hang with Amy Poehler4 placements
Subaru · Comedy podcasts · 2026 Q2
- Good Hang with Amy Poehler2 placements
Subaru · Comedy podcasts · 2026 Q3
- Good Hang with Amy Poehler4 placements
Subaru · Comedy podcasts · 2026 Q4
- Good Hang with Amy Poehler1 placement
Chevrolet · Comedy podcasts · 2025 Q4
- Adam Carolla Show1 placement
Mazda · Science podcasts · 2025 Q4
- Ologies with Alie Ward4 placements
Mazda · Science podcasts · 2026 Q1
- Ologies with Alie Ward8 placements
Mazda · Science podcasts · 2026 Q2
- Ologies with Alie Ward8 placements
Mazda · Science podcasts · 2026 Q3
- Ologies with Alie Ward3 placements
Toyota · Society & culture podcasts · Earlier
- Call Your Sister with Joy & Jinger1 placement
Mazda · Society & culture podcasts · 2025 Q4
- The Atlas Obscura Podcast12 placements
Mazda · Society & culture podcasts · 2026 Q4
- Freakonomics Radio1 placement
Toyota · News podcasts · 2025 Q4
- The Powers That Be: Daily1 placement
Toyota · News podcasts · 2026 Q1
- The Powers That Be: Daily2 placements
- The Next Round1 placement
Toyota · News podcasts · 2026 Q2
- The Powers That Be: Daily2 placements
Toyota · News podcasts · 2026 Q4
- Pod Save the World1 placement
Chevrolet · News podcasts · Earlier
- Ross Tucker Football Podcast: Daily NFL Podcast2 placements
Chevrolet · News podcasts · 2025 Q4
- Victor Davis Hanson: In His Own Words1 placement
- Ross Tucker Football Podcast: Daily NFL Podcast1 placement
Mazda · Health & fitness podcasts · 2026 Q3
- On Purpose with Jay Shetty6 placements
Chevrolet · Health & fitness podcasts · 2026 Q1
- Well Beyond 401 placement
Mazda · TV & film podcasts · 2026 Q3
- The Rewatchables4 placements
Subaru · TV & film podcasts · 2025 Q4
- The Rewatchables2 placements
Toyota · Kids & family podcasts · 2026 Q4
- Bump with Steph & Laura5 placements
Toyota · Business podcasts · Earlier
- Right About Now - Legendary Business Advice1 placement
Mazda · Business podcasts · 2026 Q4
- The $100 MBA Show1 placement
Subaru · Business podcasts · 2026 Q4
- Tony Robbins Podcast Daily1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.