Ad Almanac

Rival companies

Budgeting apps

Budgeting apps sponsors side by side: Rocket Money, Monarch, EveryDollar, Copilot Money and YNAB, and where each one ran by quarter.

763Rocket Money1 newsletter · 762 podcast · 0 event
664Monarch16 newsletter · 647 podcast · 1 event
459EveryDollar0 newsletter · 459 podcast · 0 event
63Copilot Money2 newsletter · 61 podcast · 0 event
29YNAB0 newsletter · 29 podcast · 0 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

Rocket MoneyMonarchEveryDollarCopilot MoneyYNAB
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Business podcasts 0 6 1 0 0 0 0 3 27 23 16 30 149 38 72 133 50 15 26 4 10 9 7 2 0 0 0 0 0 0
Sports podcasts 2 0 31 133 8 0 0 80 99 94 24 21 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
Comedy podcasts 139 46 44 34 31 21 0 3 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Society & culture podcasts 3 11 11 7 11 5 3 9 18 12 7 7 1 0 0 0 0 0 0 0 0 0 0 0 9 0 0 0 0 0
Health & fitness podcasts 0 2 2 1 1 0 0 1 6 53 1 3 0 0 0 0 0 0 0 0 0 0 0 0 17 3 0 0 0 0
Science podcasts 37 5 4 4 4 1 0 0 0 0 0 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
News podcasts 15 3 3 4 0 3 6 1 4 7 3 11 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
True crime podcasts 37 7 5 4 5 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Leisure podcasts 7 1 10 18 8 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Education podcasts 0 0 0 0 0 6 1 6 8 6 3 5 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 1 1 0 2 9 0 6 11 9 16 6 0 0 0 0 0 0 0 0 0 1 1 2 0 0 0 0 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorRocket MoneyMonarchEveryDollarCopilot MoneyYNAB
Construction & real estate01000

Top outlets By newsletter and podcast placements.

Rocket Money

  1. True Crime with Kendall Rae57
  2. Public Figures47
  3. A New Untold Story45
  4. Locked On Mets - Daily Podcast On The New York Mets45
  5. Locked On Brewers- Daily Podcast On The Milwaukee Brewers44
  6. Smosh Mouth37

Monarch

  1. DNVR Colorado Avalanche Podcast265
  2. How to Be Awesome at Your Job49
  3. Walking is Fitness47
  4. Locked On Sabres - Daily Podcast On The Buffalo Sabres36
  5. The Dating Detectives27
  6. The Wellness Process24

EveryDollar

  1. The Ramsey Show Highlights441
  2. The Ramsey Show14
  3. The Jefferson Fisher Podcast1
  4. Financial Audit1
  5. The Dr. John Delony Show1
  6. George Kamel1

Copilot Money

  1. All the Hacks: Money, Points & Life43
  2. Your Money Guide on the Side15
  3. SocialReCap - The Newsletter2
  4. 9to5Mac Happy Hour1
  5. Primary Technology1
  6. The Ryen Russillo Show1

YNAB

  1. Well with Arielle Lorre20
  2. Let's Be Honest with Kristin Cavallari9

The detail Outlets behind each lane.

Rocket Money · Business podcasts · 2025 Q4
Rocket Money · Business podcasts · 2026 Q1
Monarch · Business podcasts · 2025 Q4
Monarch · Business podcasts · 2026 Q1
Monarch · Business podcasts · 2026 Q2
Monarch · Business podcasts · 2026 Q3
Monarch · Business podcasts · 2026 Q4
EveryDollar · Business podcasts · Earlier
EveryDollar · Business podcasts · 2025 Q4
EveryDollar · Business podcasts · 2026 Q1
EveryDollar · Business podcasts · 2026 Q2
EveryDollar · Business podcasts · 2026 Q3
EveryDollar · Business podcasts · 2026 Q4
Copilot Money · Business podcasts · Earlier
Copilot Money · Business podcasts · 2025 Q4
Copilot Money · Business podcasts · 2026 Q1
Copilot Money · Business podcasts · 2026 Q2
Copilot Money · Business podcasts · 2026 Q3
Copilot Money · Business podcasts · 2026 Q4
Rocket Money · Sports podcasts · Earlier
Rocket Money · Sports podcasts · 2026 Q1
Rocket Money · Sports podcasts · 2026 Q2
Rocket Money · Sports podcasts · 2026 Q3
Monarch · Sports podcasts · 2025 Q4
Monarch · Sports podcasts · 2026 Q1
Monarch · Sports podcasts · 2026 Q2
Monarch · Sports podcasts · 2026 Q3
Monarch · Sports podcasts · 2026 Q4
Copilot Money · Sports podcasts · 2026 Q2
Rocket Money · Comedy podcasts · Earlier
Rocket Money · Comedy podcasts · 2025 Q4
Rocket Money · Comedy podcasts · 2026 Q1
Rocket Money · Comedy podcasts · 2026 Q2
Rocket Money · Comedy podcasts · 2026 Q3
Rocket Money · Comedy podcasts · 2026 Q4
Monarch · Comedy podcasts · 2025 Q4
Monarch · Comedy podcasts · 2026 Q3
Rocket Money · Society & culture podcasts · Earlier
Rocket Money · Society & culture podcasts · 2025 Q4
Rocket Money · Society & culture podcasts · 2026 Q1
Rocket Money · Society & culture podcasts · 2026 Q2
Rocket Money · Society & culture podcasts · 2026 Q3
Rocket Money · Society & culture podcasts · 2026 Q4
Monarch · Society & culture podcasts · Earlier
Monarch · Society & culture podcasts · 2025 Q4
Monarch · Society & culture podcasts · 2026 Q1
Monarch · Society & culture podcasts · 2026 Q2
Monarch · Society & culture podcasts · 2026 Q3
Monarch · Society & culture podcasts · 2026 Q4
EveryDollar · Society & culture podcasts · Earlier
YNAB · Society & culture podcasts · Earlier
Rocket Money · Health & fitness podcasts · 2025 Q4
Rocket Money · Health & fitness podcasts · 2026 Q1
Rocket Money · Health & fitness podcasts · 2026 Q2
Rocket Money · Health & fitness podcasts · 2026 Q3
Monarch · Health & fitness podcasts · 2025 Q4
Monarch · Health & fitness podcasts · 2026 Q1
Monarch · Health & fitness podcasts · 2026 Q2
Monarch · Health & fitness podcasts · 2026 Q3
Monarch · Health & fitness podcasts · 2026 Q4
YNAB · Health & fitness podcasts · Earlier
YNAB · Health & fitness podcasts · 2025 Q4
Rocket Money · Science podcasts · Earlier
Rocket Money · Science podcasts · 2025 Q4
Rocket Money · Science podcasts · 2026 Q1
Rocket Money · Science podcasts · 2026 Q2
Rocket Money · Science podcasts · 2026 Q3
Rocket Money · Science podcasts · 2026 Q4
Monarch · Science podcasts · 2026 Q4
Rocket Money · News podcasts · Earlier
Rocket Money · News podcasts · 2025 Q4
Rocket Money · News podcasts · 2026 Q1
Rocket Money · News podcasts · 2026 Q2
Rocket Money · News podcasts · 2026 Q4
Monarch · News podcasts · Earlier
Monarch · News podcasts · 2025 Q4
Monarch · News podcasts · 2026 Q1
Monarch · News podcasts · 2026 Q2
Monarch · News podcasts · 2026 Q3
Monarch · News podcasts · 2026 Q4
Rocket Money · True crime podcasts · Earlier
Rocket Money · True crime podcasts · 2025 Q4
Rocket Money · True crime podcasts · 2026 Q1
Rocket Money · True crime podcasts · 2026 Q2
Rocket Money · True crime podcasts · 2026 Q3
Rocket Money · True crime podcasts · 2026 Q4
Rocket Money · Leisure podcasts · Earlier
Rocket Money · Leisure podcasts · 2025 Q4
Rocket Money · Leisure podcasts · 2026 Q1
Rocket Money · Leisure podcasts · 2026 Q2
Rocket Money · Leisure podcasts · 2026 Q3
Rocket Money · Leisure podcasts · 2026 Q4
Rocket Money · Education podcasts · 2026 Q4
Monarch · Education podcasts · Earlier
Monarch · Education podcasts · 2025 Q4
Monarch · Education podcasts · 2026 Q1
Monarch · Education podcasts · 2026 Q2
Monarch · Education podcasts · 2026 Q3
Monarch · Education podcasts · 2026 Q4
EveryDollar · Education podcasts · 2026 Q4
Rocket Money · Other lanes · 2025 Q4
Rocket Money · Other lanes · 2026 Q1
Rocket Money · Other lanes · 2026 Q3
Rocket Money · Other lanes · 2026 Q4
Monarch · Other lanes · 2025 Q4
Monarch · Other lanes · 2026 Q1
Monarch · Other lanes · 2026 Q2
Monarch · Other lanes · 2026 Q3
Monarch · Other lanes · 2026 Q4
Copilot Money · Other lanes · 2026 Q2
Copilot Money · Other lanes · 2026 Q3
Copilot Money · Other lanes · 2026 Q4
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.