Rival companies
Bitcoin wallets
Bitcoin wallets sponsors side by side: CoolWallet, Bitkey, AnchorWatch and Casa, and where each one ran by quarter.
277CoolWallet0 newsletter · 277 podcast · 0 event
236Bitkey28 newsletter · 199 podcast · 9 event
116AnchorWatch0 newsletter · 115 podcast · 1 event
20Casa16 newsletter · 2 podcast · 2 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| CoolWallet | Bitkey | AnchorWatch | Casa | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| News podcasts | 0 | 34 | 102 | 102 | 39 | 0 | 0 | 5 | 22 | 17 | 6 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | |||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 22 | 28 | 27 | 49 | 9 | 0 | 22 | 28 | 26 | 30 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Crypto newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 9 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | CoolWallet | Bitkey | AnchorWatch | Casa |
|---|---|---|---|---|
| Developer | 0 | 6 | 0 | 0 |
| Finance & crypto | 0 | 3 | 1 | 1 |
| Construction & real estate | 0 | 0 | 0 | 1 |
Top outlets By newsletter and podcast placements.
CoolWallet
- The David Lin Report277
Bitkey
- What Bitcoin Did116
- Coin Stories with Natalie Brunell57
- Bankless19
- BMTV16
- The News Block12
- Bitcoin Magazine Podcast7
AnchorWatch
- What Bitcoin Did115
Casa
- The Bitcoin Layer16
- THE Bitcoin Podcast2
The detail Outlets behind each lane.
CoolWallet · News podcasts · 2025 Q4
- The David Lin Report34 placements
CoolWallet · News podcasts · 2026 Q1
- The David Lin Report102 placements
CoolWallet · News podcasts · 2026 Q2
- The David Lin Report102 placements
CoolWallet · News podcasts · 2026 Q3
- The David Lin Report39 placements
Bitkey · News podcasts · 2025 Q4
- Coin Stories with Natalie Brunell5 placements
Bitkey · News podcasts · 2026 Q1
- Coin Stories with Natalie Brunell22 placements
Bitkey · News podcasts · 2026 Q2
- Coin Stories with Natalie Brunell17 placements
Bitkey · News podcasts · 2026 Q3
- Coin Stories with Natalie Brunell6 placements
Bitkey · News podcasts · 2026 Q4
- Coin Stories with Natalie Brunell7 placements
- Bitcoin Magazine Podcast7 placements
Casa · News podcasts · 2026 Q4
- THE Bitcoin Podcast2 placements
Bitkey · Technology podcasts · 2025 Q4
- What Bitcoin Did22 placements
Bitkey · Technology podcasts · 2026 Q1
- What Bitcoin Did28 placements
Bitkey · Technology podcasts · 2026 Q2
- What Bitcoin Did27 placements
Bitkey · Technology podcasts · 2026 Q3
- What Bitcoin Did30 placements
- Bankless19 placements
Bitkey · Technology podcasts · 2026 Q4
- What Bitcoin Did9 placements
AnchorWatch · Technology podcasts · 2025 Q4
- What Bitcoin Did22 placements
AnchorWatch · Technology podcasts · 2026 Q1
- What Bitcoin Did28 placements
AnchorWatch · Technology podcasts · 2026 Q2
- What Bitcoin Did26 placements
AnchorWatch · Technology podcasts · 2026 Q3
- What Bitcoin Did30 placements
AnchorWatch · Technology podcasts · 2026 Q4
- What Bitcoin Did9 placements
Bitkey · Crypto newsletters · 2026 Q3
- The News Block7 placements
- BMTV5 placements
Bitkey · Crypto newsletters · 2026 Q4
- BMTV11 placements
- The News Block5 placements
Casa · Finance & investing newsletters · 2026 Q3
- The Bitcoin Layer7 placements
Casa · Finance & investing newsletters · 2026 Q4
- The Bitcoin Layer9 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.