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Big Four firms

Big Four firms sponsors side by side: KPMG, PwC, Deloitte and EY, and where each one ran by quarter.

391KPMG3 newsletter · 320 podcast · 68 event
139PwC60 newsletter · 6 podcast · 73 event
117Deloitte3 newsletter · 0 podcast · 114 event
115EY9 newsletter · 36 podcast · 70 event

Where they ran Newsletter and podcast placements by lane and quarter.

Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.

KPMGPwCDeloitteEY
LaneEarlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4Earlier’25 Q4’26 Q1’26 Q2’26 Q3’26 Q4
Technology podcasts 5 55 76 78 79 27 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 11 16 2
Business & economy newsletters 0 0 0 0 0 0 0 0 0 0 10 9 0 0 0 0 0 0 0 0 0 0 6 3
Startups & venture newsletters 0 0 0 0 0 0 0 2 3 3 3 1 0 0 0 0 0 0 0 0 0 0 0 0
Finance & investing newsletters 0 0 0 0 3 0 0 0 0 0 2 4 0 0 0 0 0 2 0 0 0 0 0 0
Business podcasts 0 0 0 0 0 0 0 0 0 0 3 2 0 0 0 0 0 0 0 0 0 0 0 3
Sports newsletters 0 0 0 0 0 0 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 0
Software & developers newsletters 0 0 0 0 0 0 0 0 0 0 3 2 0 0 0 0 0 0 0 0 0 0 0 0
AI newsletters 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0
Marketing & growth newsletters 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0
HR & careers newsletters 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0
Other lanes 0 0 0 0 0 0 0 0 0 1 0 2 0 0 0 0 0 1 0 0 0 1 0 0

Events Sponsor lists, booths and partner listings by event sector.

SectorKPMGPwCDeloitteEY
Business & tech19202319
Finance & crypto13161915
Cloud & data583110
Security8488
AI34106
Health1644
Developer3270
Sports & leisure2240

Top outlets By newsletter and podcast placements.

KPMG

  1. The AI Daily Brief: Artificial Intelligence News and Analysis320
  2. CFO Dive Daily3

PwC

  1. Tech:NYC Digest12
  2. Morning Brew8
  3. Flagship6
  4. Front Office Sports6
  5. IT Brew5
  6. CFO Brew5

Deloitte

  1. CFO Dive Daily2
  2. CyberScoop1

EY

  1. All-In with Chamath, Jason, Sacks & Friedberg29
  2. The Information: The Briefing5
  3. Axios PM4
  4. Run the Numbers3
  5. Waveform: The MKBHD Podcast3
  6. Raging Moderates with Scott Galloway and Jessica Tarlov1

The detail Outlets behind each lane.

KPMG · Technology podcasts · Earlier
KPMG · Technology podcasts · 2025 Q4
KPMG · Technology podcasts · 2026 Q1
KPMG · Technology podcasts · 2026 Q2
KPMG · Technology podcasts · 2026 Q3
KPMG · Technology podcasts · 2026 Q4
EY · Technology podcasts · 2026 Q1
EY · Technology podcasts · 2026 Q2
EY · Technology podcasts · 2026 Q3
EY · Technology podcasts · 2026 Q4
PwC · Business & economy newsletters · 2026 Q3
PwC · Business & economy newsletters · 2026 Q4
EY · Business & economy newsletters · 2026 Q3
EY · Business & economy newsletters · 2026 Q4
PwC · Startups & venture newsletters · 2025 Q4
PwC · Startups & venture newsletters · 2026 Q1
PwC · Startups & venture newsletters · 2026 Q2
PwC · Startups & venture newsletters · 2026 Q3
PwC · Startups & venture newsletters · 2026 Q4
KPMG · Finance & investing newsletters · 2026 Q3
PwC · Finance & investing newsletters · 2026 Q3
PwC · Finance & investing newsletters · 2026 Q4
Deloitte · Finance & investing newsletters · 2026 Q4
PwC · Business podcasts · 2026 Q3
PwC · Business podcasts · 2026 Q4
EY · Business podcasts · 2026 Q4
PwC · Sports newsletters · 2026 Q4
PwC · Software & developers newsletters · 2026 Q3
PwC · Software & developers newsletters · 2026 Q4
PwC · AI newsletters · 2026 Q4
PwC · Marketing & growth newsletters · 2026 Q4
PwC · HR & careers newsletters · 2026 Q3
PwC · HR & careers newsletters · 2026 Q4
PwC · Other lanes · 2026 Q2
PwC · Other lanes · 2026 Q4
Deloitte · Other lanes · 2026 Q4
EY · Other lanes · 2026 Q2
See every outlet and more ads · Company Research

Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.