Rival companies
BI tools
BI tools sponsors side by side: Qlik, Omni, Incorta and ThoughtSpot, and where each one ran by quarter.
24Qlik0 newsletter · 0 podcast · 24 event
24Omni0 newsletter · 5 podcast · 19 event
21Incorta20 newsletter · 0 podcast · 1 event
20ThoughtSpot6 newsletter · 0 podcast · 14 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Qlik | Omni | Incorta | ThoughtSpot | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Industry trade newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Product & design newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | |||
| Retail & e-commerce newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Technology podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Finance & investing newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Qlik | Omni | Incorta | ThoughtSpot |
|---|---|---|---|---|
| Cloud & data | 21 | 10 | 0 | 11 |
| AI | 1 | 1 | 0 | 2 |
| Business & tech | 2 | 1 | 0 | 0 |
| Automotive & transport | 0 | 1 | 0 | 1 |
| Marketing & media | 0 | 2 | 0 | 0 |
| Construction & real estate | 0 | 2 | 0 | 0 |
| Energy | 0 | 2 | 0 | 0 |
| Finance & crypto | 0 | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
Qlik
No newsletter or podcast ads on record. 24 event listings.
Omni
- Lenny's Podcast: Product | Career | Growth5
Incorta
- Retail Dive Daily6
- Manufacturing Dive Daily5
- CFO Dive Daily3
- Supply Chain Dive Daily3
- Utility Dive Daily3
ThoughtSpot
- TLDR Product6
The detail Outlets behind each lane.
Incorta · Industry trade newsletters · 2026 Q3
- Manufacturing Dive Daily1 placement
Incorta · Industry trade newsletters · 2026 Q4
- Manufacturing Dive Daily4 placements
- Supply Chain Dive Daily3 placements
ThoughtSpot · Product & design newsletters · 2026 Q1
- TLDR Product6 placements
Incorta · Retail & e-commerce newsletters · 2026 Q4
- Retail Dive Daily6 placements
Omni · Technology podcasts · 2026 Q1
- Lenny's Podcast: Product | Career | Growth5 placements
Incorta · Finance & investing newsletters · 2026 Q4
- CFO Dive Daily3 placements
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.