Rival companies
Beer brands
Beer brands sponsors side by side: Bud Light, Coors Light, Heineken and Samuel Adams, and where each one ran by quarter.
502Bud Light0 newsletter · 498 podcast · 4 event
50Coors Light0 newsletter · 46 podcast · 4 event
38Heineken0 newsletter · 22 podcast · 16 event
27Samuel Adams0 newsletter · 26 podcast · 1 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Bud Light | Coors Light | Heineken | Samuel Adams | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| News podcasts | 0 | 78 | 176 | 179 | 58 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Sports podcasts | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 44 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 12 | 0 | |||
| Society & culture podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Comedy podcasts | 1 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Bud Light | Coors Light | Heineken | Samuel Adams |
|---|---|---|---|---|
| Food & hospitality | 1 | 2 | 7 | 1 |
| Retail & consumer | 2 | 1 | 4 | 0 |
| Sports & leisure | 1 | 1 | 4 | 0 |
| Industrial | 0 | 0 | 1 | 0 |
Top outlets By newsletter and podcast placements.
Bud Light
- The Next Round493
- The Bulwark Daily1
- The Pat McAfee Show1
- KILL TONY1
- The BOB & TOM Show Free Podcast1
- Adam Carolla Show1
Coors Light
- DNVR Colorado Avalanche Podcast45
- The Bonfire with Big Jay Oakerson and Robert Kelly1
Heineken
- Stick to Football13
- Brooke and Connor Make A Podcast6
- Let's Be Honest with Kristin Cavallari2
- Ride with Benito Skinner and Mary Beth Barone1
Samuel Adams
- Baseball Today14
- Talkin' Baseball (MLB Podcast)7
- Talkin' Yanks (Yankees Podcast)5
The detail Outlets behind each lane.
Bud Light · News podcasts · 2025 Q4
- The Next Round78 placements
Bud Light · News podcasts · 2026 Q1
- The Next Round176 placements
Bud Light · News podcasts · 2026 Q2
- The Next Round178 placements
- The Bulwark Daily1 placement
Bud Light · News podcasts · 2026 Q3
- The Next Round58 placements
Bud Light · News podcasts · 2026 Q4
- The Next Round3 placements
Heineken · News podcasts · 2026 Q1
- Stick to Football5 placements
Heineken · News podcasts · 2026 Q2
- Stick to Football8 placements
Bud Light · Sports podcasts · 2026 Q2
- The Pat McAfee Show1 placement
Coors Light · Sports podcasts · 2025 Q4
- DNVR Colorado Avalanche Podcast44 placements
Coors Light · Sports podcasts · 2026 Q1
- DNVR Colorado Avalanche Podcast1 placement
Samuel Adams · Sports podcasts · 2026 Q2
- Baseball Today8 placements
- Talkin' Baseball (MLB Podcast)4 placements
Samuel Adams · Sports podcasts · 2026 Q3
- Baseball Today6 placements
- Talkin' Baseball (MLB Podcast)3 placements
Heineken · Society & culture podcasts · Earlier
- Let's Be Honest with Kristin Cavallari2 placements
Heineken · Society & culture podcasts · 2026 Q1
- Brooke and Connor Make A Podcast6 placements
Bud Light · Comedy podcasts · Earlier
- The BOB & TOM Show Free Podcast1 placement
Bud Light · Comedy podcasts · 2026 Q1
- KILL TONY1 placement
- Adam Carolla Show1 placement
Coors Light · Comedy podcasts · Earlier
Heineken · Comedy podcasts · 2026 Q4
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.