Rival companies
Auto insurance
Auto insurance sponsors side by side: Progressive, State Farm, Allstate, GEICO, Travelers, USAA and others, and where each one ran by quarter.
429Progressive0 newsletter · 425 podcast · 4 event
217State Farm0 newsletter · 214 podcast · 3 event
109Allstate0 newsletter · 109 podcast · 0 event
24GEICO0 newsletter · 19 podcast · 5 event
24Travelers0 newsletter · 15 podcast · 9 event
24USAA0 newsletter · 19 podcast · 5 event
23Farmers Insurance20 newsletter · 0 podcast · 3 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Progressive | State Farm | Allstate | GEICO | Travelers | USAA | Farmers Insurance | ||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||||||
| Sports podcasts | 0 | 44 | 19 | 52 | 15 | 4 | 25 | 27 | 25 | 18 | 11 | 13 | 0 | 6 | 11 | 9 | 6 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Health & fitness podcasts | 0 | 20 | 31 | 21 | 13 | 4 | 0 | 3 | 7 | 6 | 16 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 4 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| History podcasts | 0 | 54 | 72 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Comedy podcasts | 0 | 0 | 1 | 0 | 1 | 2 | 0 | 3 | 9 | 7 | 5 | 6 | 1 | 3 | 9 | 12 | 15 | 12 | 2 | 4 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Society & culture podcasts | 24 | 7 | 0 | 2 | 4 | 1 | 7 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| News podcasts | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 0 | 2 | 0 | 1 | 2 | 0 | 1 | 11 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Other newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 13 | 2 | ||||||
| Science podcasts | 12 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| True crime podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| TV & film podcasts | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
| Other lanes | 0 | 0 | 0 | 0 | 2 | 5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | ||||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Progressive | State Farm | Allstate | GEICO | Travelers | USAA | Farmers Insurance |
|---|---|---|---|---|---|---|---|
| Finance & crypto | 1 | 1 | 0 | 2 | 5 | 1 | 0 |
| Sports & leisure | 0 | 1 | 0 | 1 | 1 | 2 | 1 |
| Business & tech | 2 | 0 | 0 | 0 | 2 | 0 | 1 |
| Automotive & transport | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| Construction & real estate | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| Defense & aerospace | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
| Food & hospitality | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Progressive
- History Daily131
- Sleep With Me64
- The Confused Breakfast45
- Fantasy Footballers - Fantasy Football Podcast41
- I've Had It31
- DR. GUNDRY PODCAST: GUT HEALTH, WEIGHT LOSS, AND NUTRITION25
State Farm
- Spittin Chiclets49
- The Bill Simmons Podcast31
- Two Hot Takes30
- The Zach Lowe Show22
- On Purpose with Jay Shetty20
- Well Beyond 4016
Allstate
- New Heights with Jason & Travis Kelce34
- Good Hang with Amy Poehler19
- Not Gonna Lie with Kylie Kelce17
- On Texas Football17
- Armchair Expert with Dax Shepard15
- Past Gas4
GEICO
- Adam Carolla Show12
- The Oprah Podcast7
Travelers
- CyberWire Daily15
USAA
- I Can’t Sleep14
- After The Whistle1
- Call Your Sister with Joy & Jinger1
- The Steve Dangle Podcast1
- Taylor Lorenz’s Power User1
- Harvard Business Review1
Farmers Insurance
- Chad’s Weather Blog20
The detail Outlets behind each lane.
Progressive · Sports podcasts · 2025 Q4
- Fantasy Footballers - Fantasy Football Podcast41 placements
- Locked On Sabres - Daily Podcast On The Buffalo Sabres3 placements
Progressive · Sports podcasts · 2026 Q1
- The Confused Breakfast14 placements
- Notsam Wrestling5 placements
Progressive · Sports podcasts · 2026 Q2
- The Confused Breakfast19 placements
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers14 placements
Progressive · Sports podcasts · 2026 Q3
- The Confused Breakfast8 placements
- Locked On Brewers- Daily Podcast On The Milwaukee Brewers2 placements
Progressive · Sports podcasts · 2026 Q4
- The Confused Breakfast4 placements
State Farm · Sports podcasts · Earlier
- Spittin Chiclets25 placements
State Farm · Sports podcasts · 2025 Q4
- The Bill Simmons Podcast20 placements
- Spittin Chiclets7 placements
State Farm · Sports podcasts · 2026 Q1
- The Zach Lowe Show13 placements
- Spittin Chiclets9 placements
State Farm · Sports podcasts · 2026 Q2
- Spittin Chiclets8 placements
- The Zach Lowe Show5 placements
State Farm · Sports podcasts · 2026 Q3
- Pardon My Take4 placements
- The Bill Simmons Podcast2 placements
State Farm · Sports podcasts · 2026 Q4
- Pardon My Take3 placements
- The Bill Simmons Podcast3 placements
Allstate · Sports podcasts · 2025 Q4
- New Heights with Jason & Travis Kelce6 placements
Allstate · Sports podcasts · 2026 Q1
- New Heights with Jason & Travis Kelce11 placements
Allstate · Sports podcasts · 2026 Q2
- New Heights with Jason & Travis Kelce9 placements
Allstate · Sports podcasts · 2026 Q3
- New Heights with Jason & Travis Kelce6 placements
Allstate · Sports podcasts · 2026 Q4
- New Heights with Jason & Travis Kelce2 placements
USAA · Sports podcasts · 2026 Q2
- The Steve Dangle Podcast1 placement
USAA · Sports podcasts · 2026 Q4
- After The Whistle1 placement
Progressive · Health & fitness podcasts · 2025 Q4
- Sleep With Me16 placements
- DR. GUNDRY PODCAST: GUT HEALTH, WEIGHT LOSS, AND NUTRITION4 placements
Progressive · Health & fitness podcasts · 2026 Q1
- Sleep With Me22 placements
- DR. GUNDRY PODCAST: GUT HEALTH, WEIGHT LOSS, AND NUTRITION9 placements
Progressive · Health & fitness podcasts · 2026 Q2
- Sleep With Me13 placements
- DR. GUNDRY PODCAST: GUT HEALTH, WEIGHT LOSS, AND NUTRITION8 placements
Progressive · Health & fitness podcasts · 2026 Q3
- Sleep With Me13 placements
Progressive · Health & fitness podcasts · 2026 Q4
State Farm · Health & fitness podcasts · 2025 Q4
- Well Beyond 403 placements
State Farm · Health & fitness podcasts · 2026 Q1
- Well Beyond 407 placements
State Farm · Health & fitness podcasts · 2026 Q2
- Well Beyond 406 placements
State Farm · Health & fitness podcasts · 2026 Q3
- On Purpose with Jay Shetty16 placements
State Farm · Health & fitness podcasts · 2026 Q4
- On Purpose with Jay Shetty4 placements
USAA · Health & fitness podcasts · 2025 Q4
- I Can’t Sleep6 placements
USAA · Health & fitness podcasts · 2026 Q1
- I Can’t Sleep4 placements
USAA · Health & fitness podcasts · 2026 Q2
- I Can’t Sleep4 placements
Progressive · History podcasts · 2025 Q4
- History Daily54 placements
Progressive · History podcasts · 2026 Q1
- History Daily72 placements
Progressive · History podcasts · 2026 Q2
- History Daily5 placements
Progressive · Comedy podcasts · 2026 Q1
- The BOB & TOM Show Free Podcast1 placement
Progressive · Comedy podcasts · 2026 Q3
- Wait Wait... Don't Tell Me!1 placement
Progressive · Comedy podcasts · 2026 Q4
- Adam Carolla Show1 placement
- The Broski Report with Brittany Broski1 placement
State Farm · Comedy podcasts · 2025 Q4
- Two Hot Takes3 placements
State Farm · Comedy podcasts · 2026 Q1
- Two Hot Takes9 placements
State Farm · Comedy podcasts · 2026 Q2
- Two Hot Takes7 placements
State Farm · Comedy podcasts · 2026 Q3
- Two Hot Takes5 placements
State Farm · Comedy podcasts · 2026 Q4
- Two Hot Takes6 placements
Allstate · Comedy podcasts · Earlier
Allstate · Comedy podcasts · 2025 Q4
- Armchair Expert with Dax Shepard3 placements
Allstate · Comedy podcasts · 2026 Q1
- Armchair Expert with Dax Shepard6 placements
- Good Hang with Amy Poehler3 placements
Allstate · Comedy podcasts · 2026 Q2
- Not Gonna Lie with Kylie Kelce8 placements
- Good Hang with Amy Poehler3 placements
Allstate · Comedy podcasts · 2026 Q3
- Good Hang with Amy Poehler9 placements
- Not Gonna Lie with Kylie Kelce6 placements
Allstate · Comedy podcasts · 2026 Q4
- Armchair Expert with Dax Shepard5 placements
- Good Hang with Amy Poehler4 placements
GEICO · Comedy podcasts · Earlier
- Adam Carolla Show2 placements
GEICO · Comedy podcasts · 2025 Q4
- Adam Carolla Show4 placements
GEICO · Comedy podcasts · 2026 Q1
- Adam Carolla Show6 placements
Progressive · Society & culture podcasts · Earlier
- I've Had It24 placements
Progressive · Society & culture podcasts · 2025 Q4
- I've Had It7 placements
Progressive · Society & culture podcasts · 2026 Q2
- The Telepathy Tapes2 placements
Progressive · Society & culture podcasts · 2026 Q3
- The Telepathy Tapes4 placements
Progressive · Society & culture podcasts · 2026 Q4
- The Telepathy Tapes1 placement
State Farm · Society & culture podcasts · Earlier
- Drop A Pin7 placements
State Farm · Society & culture podcasts · 2026 Q1
- The Oprah Podcast2 placements
GEICO · Society & culture podcasts · 2026 Q3
- The Oprah Podcast7 placements
USAA · Society & culture podcasts · 2025 Q4
- Call Your Sister with Joy & Jinger1 placement
Progressive · News podcasts · Earlier
- Ruthless Podcast1 placement
Progressive · News podcasts · 2026 Q4
- Up First from NPR2 placements
- Start Here1 placement
State Farm · News podcasts · 2025 Q4
- Cyclone Fanatic3 placements
State Farm · News podcasts · 2026 Q2
- Game Over with Max Kellerman and Rich Paul2 placements
State Farm · News podcasts · 2026 Q4
- The Next Round1 placement
Allstate · News podcasts · Earlier
- Cyclone Fanatic2 placements
Allstate · News podcasts · 2026 Q1
- On Texas Football1 placement
Allstate · News podcasts · 2026 Q2
- On Texas Football11 placements
Allstate · News podcasts · 2026 Q3
- On Texas Football5 placements
Travelers · News podcasts · Earlier
- CyberWire Daily14 placements
Travelers · News podcasts · 2025 Q4
- CyberWire Daily1 placement
Farmers Insurance · Other newsletters · 2026 Q2
- Chad’s Weather Blog5 placements
Farmers Insurance · Other newsletters · 2026 Q3
- Chad’s Weather Blog13 placements
Farmers Insurance · Other newsletters · 2026 Q4
- Chad’s Weather Blog2 placements
Progressive · Science podcasts · Earlier
- Something You Should Know12 placements
Progressive · Science podcasts · 2025 Q4
- Tooth & Claw: True Stories of Animal Attacks1 placement
Progressive · Science podcasts · 2026 Q1
- Tooth & Claw: True Stories of Animal Attacks1 placement
Progressive · True crime podcasts · 2026 Q4
- Dateline NBC1 placement
State Farm · True crime podcasts · 2026 Q3
- Morbid5 placements
State Farm · True crime podcasts · 2026 Q4
- Morbid4 placements
Progressive · TV & film podcasts · 2026 Q4
- Off The Vine with Kaitlyn Bristowe3 placements
State Farm · TV & film podcasts · 2025 Q4
- The Rewatchables4 placements
Progressive · Other lanes · 2026 Q3
- Fresh Air2 placements
Progressive · Other lanes · 2026 Q4
- The Jordan Harbinger Show2 placements
- Machine Gods2 placements
State Farm · Other lanes · 2026 Q4
- Rich Habits Podcast1 placement
Allstate · Other lanes · 2025 Q4
- Past Gas4 placements
USAA · Other lanes · 2026 Q4
- Taylor Lorenz’s Power User1 placement
- Harvard Business Review1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.