Rival companies
Antivirus software
Antivirus software sponsors side by side: Trend Micro, Webroot and Bitdefender, and where each one ran by quarter.
48Trend Micro0 newsletter · 1 podcast · 47 event
30Webroot3 newsletter · 27 podcast · 0 event
23Bitdefender0 newsletter · 13 podcast · 10 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Trend Micro | Webroot | Bitdefender | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | ||
| News podcasts | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 19 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 1 | 0 | ||
| Politics & policy newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Comedy podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Society & culture podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
| Education podcasts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Trend Micro | Webroot | Bitdefender |
|---|---|---|---|
| Cloud & data | 19 | 0 | 1 |
| Security | 16 | 0 | 3 |
| Business & tech | 5 | 0 | 4 |
| AI | 2 | 0 | 1 |
| Developer | 2 | 0 | 0 |
| Defense & aerospace | 2 | 0 | 0 |
| Education | 0 | 0 | 1 |
| Finance & crypto | 1 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Trend Micro
- CyberWire Daily1
Webroot
- The Dana Show with Dana Loesch – Politics & Culture Commentary12
- The Howie Carr Radio Network5
- Politics War Room with James Carville & Al Hunt3
- Two Idiot Girls3
- The Hidden Third3
- Chicks on The Right - Conservative Politics & Culture Commentary2
Bitdefender
- Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast13
The detail Outlets behind each lane.
Trend Micro · News podcasts · 2026 Q2
- CyberWire Daily1 placement
Webroot · News podcasts · 2026 Q2
- Windows Weekly (Audio)1 placement
Webroot · News podcasts · 2026 Q4
- The Dana Show with Dana Loesch – Politics & Culture Commentary12 placements
- The Howie Carr Radio Network5 placements
Bitdefender · Business podcasts · 2026 Q1
Bitdefender · Business podcasts · 2026 Q3
Webroot · Politics & policy newsletters · 2025 Q4
- Politics War Room with James Carville & Al Hunt3 placements
Webroot · Comedy podcasts · Earlier
- Two Idiot Girls3 placements
Webroot · Society & culture podcasts · 2026 Q2
- The Hidden Third2 placements
Webroot · Society & culture podcasts · 2026 Q3
- The Hidden Third1 placement
Webroot · Education podcasts · 2026 Q3
- THE ED MYLETT SHOW1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.