Rival companies
AI coding agents
AI coding agents sponsors side by side: Blitzy, Zencoder, Cursor, Augment Code, Factory and Firebender, and where each one ran by quarter.
432Blitzy14 newsletter · 415 podcast · 3 event
71Zencoder2 newsletter · 67 podcast · 2 event
32Cursor9 newsletter · 11 podcast · 12 event
31Augment Code27 newsletter · 0 podcast · 4 event
29Factory12 newsletter · 0 podcast · 17 event
25Firebender25 newsletter · 0 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Blitzy | Zencoder | Cursor | Augment Code | Factory | Firebender | ||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||||
| Technology podcasts | 6 | 106 | 55 | 79 | 80 | 28 | 0 | 1 | 37 | 29 | 0 | 0 | 0 | 0 | 0 | 8 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Software & developers newsletters | 0 | 0 | 0 | 3 | 5 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 2 | 11 | 5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 25 | 0 | 0 | 0 | 0 | 0 | |||||
| Business podcasts | 0 | 8 | 8 | 14 | 19 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| AI newsletters | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 4 | 0 | 0 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| News podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Blitzy | Zencoder | Cursor | Augment Code | Factory | Firebender |
|---|---|---|---|---|---|---|
| AI | 1 | 1 | 7 | 3 | 7 | 0 |
| Business & tech | 1 | 0 | 2 | 0 | 3 | 0 |
| Developer | 0 | 1 | 3 | 1 | 0 | 0 |
| Industrial | 0 | 0 | 0 | 0 | 3 | 0 |
| Cloud & data | 0 | 0 | 0 | 0 | 2 | 0 |
| Marketing & media | 0 | 0 | 0 | 0 | 1 | 0 |
| Food & hospitality | 0 | 0 | 0 | 0 | 1 | 0 |
| Finance & crypto | 1 | 0 | 0 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Blitzy
- The AI Daily Brief: Artificial Intelligence News and Analysis349
- Moonshots with Peter Diamandis60
- Lex Fridman Podcast5
- Refactoring4
- The Code3
- The Deep View2
Zencoder
- The AI Daily Brief: Artificial Intelligence News and Analysis67
- Tech Lead Digest1
- TLDR Dev1
Cursor
- Dwarkesh Podcast16
- Simon Willison's Newsletter1
- TLDR1
- TLDR AI1
- TLDR Dev1
Augment Code
- Refactoring10
- TLDR Dev5
- The Rundown AI3
- Engineering Leadership2
- Superhuman AI2
- Hybrid Hacker2
Factory
- Lore Brief11
- The Pragmatic Engineer1
Firebender
- Android Weekly25
The detail Outlets behind each lane.
Blitzy · Technology podcasts · Earlier
Blitzy · Technology podcasts · 2025 Q4
Blitzy · Technology podcasts · 2026 Q1
- The AI Daily Brief: Artificial Intelligence News and Analysis53 placements
- Lex Fridman Podcast2 placements
Blitzy · Technology podcasts · 2026 Q2
- The AI Daily Brief: Artificial Intelligence News and Analysis78 placements
- Lex Fridman Podcast1 placement
Blitzy · Technology podcasts · 2026 Q3
- The AI Daily Brief: Artificial Intelligence News and Analysis79 placements
- Lex Fridman Podcast1 placement
Blitzy · Technology podcasts · 2026 Q4
- The AI Daily Brief: Artificial Intelligence News and Analysis27 placements
- Lex Fridman Podcast1 placement
Zencoder · Technology podcasts · 2025 Q4
Zencoder · Technology podcasts · 2026 Q1
Zencoder · Technology podcasts · 2026 Q2
Cursor · Technology podcasts · 2026 Q2
- Dwarkesh Podcast8 placements
Cursor · Technology podcasts · 2026 Q3
- Dwarkesh Podcast3 placements
Blitzy · Software & developers newsletters · 2026 Q2
- The Code3 placements
Blitzy · Software & developers newsletters · 2026 Q3
- Refactoring2 placements
- the-system-design-newsletter2 placements
Blitzy · Software & developers newsletters · 2026 Q4
- Refactoring2 placements
Zencoder · Software & developers newsletters · 2025 Q4
- TLDR Dev1 placement
Zencoder · Software & developers newsletters · 2026 Q1
- Tech Lead Digest1 placement
Augment Code · Software & developers newsletters · 2025 Q4
- Engineering Leadership1 placement
- The Code1 placement
Augment Code · Software & developers newsletters · 2026 Q1
- Refactoring2 placements
Augment Code · Software & developers newsletters · 2026 Q2
- Refactoring5 placements
- TLDR Dev5 placements
Augment Code · Software & developers newsletters · 2026 Q3
- Refactoring3 placements
- Hybrid Hacker2 placements
Factory · Software & developers newsletters · 2025 Q4
- The Pragmatic Engineer1 placement
Firebender · Software & developers newsletters · Earlier
- Android Weekly25 placements
Blitzy · Business podcasts · 2025 Q4
- Moonshots with Peter Diamandis8 placements
Blitzy · Business podcasts · 2026 Q1
- Moonshots with Peter Diamandis8 placements
Blitzy · Business podcasts · 2026 Q2
- Moonshots with Peter Diamandis14 placements
Blitzy · Business podcasts · 2026 Q3
- Moonshots with Peter Diamandis19 placements
Blitzy · Business podcasts · 2026 Q4
- Moonshots with Peter Diamandis11 placements
Blitzy · AI newsletters · 2026 Q3
- The Deep View2 placements
- AI for Work2 placements
Cursor · AI newsletters · 2026 Q2
- Dwarkesh Podcast2 placements
- TLDR AI1 placement
Cursor · AI newsletters · 2026 Q3
- Dwarkesh Podcast3 placements
- Simon Willison's Newsletter1 placement
Augment Code · AI newsletters · 2025 Q4
- Superhuman AI2 placements
- The Rundown AI2 placements
Augment Code · AI newsletters · 2026 Q1
- Simon Willison's Newsletter1 placement
- The Rundown AI1 placement
Factory · AI newsletters · 2026 Q3
- Lore Brief9 placements
Factory · AI newsletters · 2026 Q4
- Lore Brief2 placements
Blitzy · News podcasts · 2026 Q4
- Software Engineering Daily1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.