Rival companies
Activewear
Activewear sponsors side by side: Fabletics, lululemon, Vuori and NOBULL, and where each one ran by quarter.
249Fabletics0 newsletter · 245 podcast · 4 event
90lululemon5 newsletter · 80 podcast · 5 event
61Vuori28 newsletter · 33 podcast · 0 event
59NOBULL0 newsletter · 59 podcast · 0 event
Where they ran Newsletter and podcast placements by lane and quarter.
Lanes come from each newsletter’s topic and each podcast’s genre. 2026 Q4 runs through 2026-11-02. We read many more newsletters and podcasts from late 2026, so compare companies within a quarter, not one quarter to the next.
| Fabletics | lululemon | Vuori | NOBULL | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lane | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | Earlier | ’25 Q4 | ’26 Q1 | ’26 Q2 | ’26 Q3 | ’26 Q4 | |||
| Sports podcasts | 0 | 0 | 19 | 27 | 22 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 7 | 7 | 3 | 9 | 2 | 3 | |||
| Comedy podcasts | 0 | 4 | 8 | 11 | 15 | 10 | 0 | 1 | 0 | 4 | 4 | 1 | 11 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 8 | 1 | 0 | |||
| News podcasts | 0 | 0 | 1 | 46 | 26 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Health & fitness podcasts | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 16 | 9 | 21 | 2 | 0 | 0 | 0 | 1 | 5 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Society & culture podcasts | 0 | 0 | 3 | 0 | 8 | 5 | 0 | 0 | 0 | 2 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 4 | 2 | 4 | |||
| Culture & entertainment newsletters | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 10 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Business podcasts | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 5 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Education podcasts | 0 | 1 | 1 | 3 | 0 | 1 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| True crime podcasts | 0 | 3 | 2 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Leisure podcasts | 0 | 6 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Other lanes | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 5 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | |||
Events Sponsor lists, booths and partner listings by event sector.
| Sector | Fabletics | lululemon | Vuori | NOBULL |
|---|---|---|---|---|
| Sports & leisure | 2 | 4 | 0 | 0 |
| Construction & real estate | 0 | 1 | 0 | 0 |
| Business & tech | 1 | 0 | 0 | 0 |
| Health | 1 | 0 | 0 | 0 |
Top outlets By newsletter and podcast placements.
Fabletics
- On Texas Football56
- The Confused Breakfast47
- So True with Caleb Hearon16
- Morning Wire14
- Unsubscribe Podcast12
- The Steve Dangle Podcast11
lululemon
- Well Beyond 4048
- Hot Smart Rich with Maggie Sellers Reum10
- Let's Be Honest with Kristin Cavallari7
- The Toast5
- Not Gonna Lie with Kylie Kelce3
- The Bossticks3
Vuori
- Ali on the Run Newsletter24
- Public Figures18
- Well with Arielle Lorre8
- The Bossticks4
- Morning Brew2
- All the Hacks: Money, Points & Life2
NOBULL
- Spittin Chiclets31
- Drop A Pin15
- A New Untold Story7
- The Toast4
- Matt and Shane's Secret Podcast2
The detail Outlets behind each lane.
Fabletics · Sports podcasts · 2026 Q1
- The Confused Breakfast14 placements
- The Steve Dangle Podcast5 placements
Fabletics · Sports podcasts · 2026 Q2
- The Confused Breakfast21 placements
- The Steve Dangle Podcast6 placements
Fabletics · Sports podcasts · 2026 Q3
- Foul Territory9 placements
- The Confused Breakfast8 placements
Fabletics · Sports podcasts · 2026 Q4
- The Confused Breakfast4 placements
- FantasyPros - Fantasy Football Podcast1 placement
Vuori · Sports podcasts · 2026 Q4
- Chasing Scratch: A Golf Podcast1 placement
NOBULL · Sports podcasts · Earlier
- Spittin Chiclets7 placements
NOBULL · Sports podcasts · 2025 Q4
- Spittin Chiclets7 placements
NOBULL · Sports podcasts · 2026 Q1
- Spittin Chiclets3 placements
NOBULL · Sports podcasts · 2026 Q2
- Spittin Chiclets9 placements
NOBULL · Sports podcasts · 2026 Q3
- Spittin Chiclets2 placements
NOBULL · Sports podcasts · 2026 Q4
- Spittin Chiclets3 placements
Fabletics · Comedy podcasts · 2025 Q4
- A New Untold Story2 placements
- So True with Caleb Hearon1 placement
Fabletics · Comedy podcasts · 2026 Q1
- So True with Caleb Hearon3 placements
- A New Untold Story3 placements
Fabletics · Comedy podcasts · 2026 Q2
- So True with Caleb Hearon6 placements
- Unsubscribe Podcast5 placements
Fabletics · Comedy podcasts · 2026 Q3
- So True with Caleb Hearon5 placements
- The Toast3 placements
Fabletics · Comedy podcasts · 2026 Q4
- Unsubscribe Podcast2 placements
- Son of a Boy Dad1 placement
lululemon · Comedy podcasts · 2025 Q4
- Ghostrunners1 placement
lululemon · Comedy podcasts · 2026 Q2
- Not Gonna Lie with Kylie Kelce3 placements
- The Toast1 placement
lululemon · Comedy podcasts · 2026 Q3
- The Toast4 placements
lululemon · Comedy podcasts · 2026 Q4
- Girls Gotta Eat1 placement
Vuori · Comedy podcasts · Earlier
- Public Figures11 placements
Vuori · Comedy podcasts · 2025 Q4
- Public Figures7 placements
NOBULL · Comedy podcasts · 2026 Q1
- A New Untold Story3 placements
- The Toast1 placement
NOBULL · Comedy podcasts · 2026 Q2
- The Toast3 placements
- A New Untold Story3 placements
NOBULL · Comedy podcasts · 2026 Q3
- A New Untold Story1 placement
Fabletics · News podcasts · 2026 Q1
- On Texas Football1 placement
Fabletics · News podcasts · 2026 Q2
- On Texas Football38 placements
- The President's Daily Brief5 placements
Fabletics · News podcasts · 2026 Q3
- On Texas Football17 placements
- Morning Wire9 placements
Fabletics · News podcasts · 2026 Q4
- Morning Wire2 placements
- The President's Daily Brief2 placements
Fabletics · Health & fitness podcasts · 2025 Q4
- 10% Happier with Dan Harris2 placements
lululemon · Health & fitness podcasts · 2025 Q4
- Well Beyond 4016 placements
lululemon · Health & fitness podcasts · 2026 Q1
- Well Beyond 409 placements
lululemon · Health & fitness podcasts · 2026 Q2
- Well Beyond 4021 placements
lululemon · Health & fitness podcasts · 2026 Q3
- Well Beyond 402 placements
Vuori · Health & fitness podcasts · 2026 Q1
- Well with Arielle Lorre1 placement
Vuori · Health & fitness podcasts · 2026 Q2
- Well with Arielle Lorre5 placements
Vuori · Health & fitness podcasts · 2026 Q3
- Well with Arielle Lorre2 placements
Fabletics · Society & culture podcasts · 2026 Q1
- Comfort Level Podcast3 placements
Fabletics · Society & culture podcasts · 2026 Q3
- Brooke and Connor Make A Podcast5 placements
- The Telepathy Tapes2 placements
Fabletics · Society & culture podcasts · 2026 Q4
- Brooke and Connor Make A Podcast5 placements
lululemon · Society & culture podcasts · 2026 Q2
- Let's Be Honest with Kristin Cavallari2 placements
lululemon · Society & culture podcasts · 2026 Q3
- Let's Be Honest with Kristin Cavallari3 placements
lululemon · Society & culture podcasts · 2026 Q4
- Let's Be Honest with Kristin Cavallari2 placements
NOBULL · Society & culture podcasts · 2026 Q1
- Drop A Pin5 placements
NOBULL · Society & culture podcasts · 2026 Q2
- Drop A Pin4 placements
NOBULL · Society & culture podcasts · 2026 Q3
- Drop A Pin2 placements
NOBULL · Society & culture podcasts · 2026 Q4
- Drop A Pin4 placements
Vuori · Culture & entertainment newsletters · 2026 Q2
- Ali on the Run Newsletter10 placements
Vuori · Culture & entertainment newsletters · 2026 Q3
- Ali on the Run Newsletter10 placements
Vuori · Culture & entertainment newsletters · 2026 Q4
- Ali on the Run Newsletter4 placements
Fabletics · Business podcasts · 2026 Q4
- Career Contessa1 placement
lululemon · Business podcasts · 2026 Q2
- Hot Smart Rich with Maggie Sellers Reum2 placements
lululemon · Business podcasts · 2026 Q3
- Hot Smart Rich with Maggie Sellers Reum5 placements
lululemon · Business podcasts · 2026 Q4
- Hot Smart Rich with Maggie Sellers Reum3 placements
- The Real Eisman Playbook1 placement
Vuori · Business podcasts · Earlier
- All the Hacks: Money, Points & Life2 placements
Fabletics · Education podcasts · 2025 Q4
- The Sabrina Zohar Show1 placement
Fabletics · Education podcasts · 2026 Q1
- The Sabrina Zohar Show1 placement
Fabletics · Education podcasts · 2026 Q2
- The Sabrina Zohar Show3 placements
Fabletics · Education podcasts · 2026 Q4
- The Jordan Harbinger Show1 placement
lululemon · Education podcasts · 2026 Q2
- The Bossticks3 placements
Vuori · Education podcasts · 2026 Q1
- The Bossticks3 placements
Vuori · Education podcasts · 2026 Q3
- The Bossticks1 placement
Fabletics · True crime podcasts · 2025 Q4
- True Crime with Kendall Rae3 placements
Fabletics · True crime podcasts · 2026 Q1
- True Crime with Kendall Rae2 placements
Fabletics · True crime podcasts · 2026 Q2
- True Crime with Kendall Rae2 placements
Fabletics · True crime podcasts · 2026 Q3
- True Crime with Kendall Rae2 placements
Fabletics · True crime podcasts · 2026 Q4
- True Crime with Kendall Rae1 placement
Fabletics · Leisure podcasts · 2025 Q4
- The Command Zone4 placements
- THIS CAR POD! with Doug DeMuro & Friends!2 placements
Fabletics · Leisure podcasts · 2026 Q4
- Castle Super Beast1 placement
- Nontendo Podcast1 placement
Fabletics · Other lanes · 2026 Q4
- All on the Table with Katie Lee Biegel1 placement
- GlowLab with Susan Yara1 placement
lululemon · Other lanes · 2026 Q2
- Rich and Remote with Alex and Karla Booth1 placement
Vuori · Other lanes · 2026 Q3
- Morning Brew2 placements
Vuori · Other lanes · 2026 Q4
- Two Percent with Michael Easter1 placement
- two-percent-with-michael-easter1 placement
Counts are the ads we’ve found. They don’t show spend. A company with few ads here may buy elsewhere.