April 2025
What each company type bought in April 2025 across newsletters and podcasts. Events aren’t here: most event lists have no date of their own.
Newsletters
We have too few newsletter placements dated April 2025 to report on.
Podcasts
We read 1,005 episodes from 126 podcasts published in April 2025. Coverage of this month is thinner than October 2026, when we read 26,800 episodes, so keep that in mind when you compare months.
By company type
| Company type | Placements | Companies |
|---|---|---|
| Health & wellness | 194 | 26 |
| Consumer goods | 92 | 19 |
| Food & drink | 75 | 12 |
| Security | 73 | 9 |
| E-commerce & retail | 62 | 11 |
| Finance & fintech | 43 | 13 |
| Investing & trading | 21 | 6 |
| AI & ML | 17 | 6 |
| HR & recruiting | 17 | 3 |
| Productivity & collaboration | 11 | 5 |
| Education & courses | 10 | 4 |
| Travel & hospitality | 8 | 2 |
| Telecom & hardware | 6 | 4 |
| Government & nonprofit | 5 | 1 |
| Sales & marketing software | 5 | 4 |
| Crypto & web3 | 4 | 2 |
| Data & analytics | 4 | 3 |
| Developer tools | 2 | 2 |
| Real estate | 1 | 1 |
| No type on file | 1,004 | 265 |
Most active companies
| Company | Placements | Podcasts |
|---|---|---|
| DraftKings | 47 | 9 |
| DeleteMe | 31 | 8 |
| BetterHelp | 29 | 11 |
| Avanti | 28 | 1 |
| Cozy Earth | 27 | 5 |
| Shopify | 26 | 9 |
| SpecterOps | 26 | 1 |
| Helix Sleep | 24 | 3 |
| Timeline | 22 | 4 |
| Simplified | 20 | 1 |
| BON CHARGE | 18 | 3 |
| O'Reilly Auto Parts | 18 | 2 |
| Homes | 16 | 2 |
| LMNT | 16 | 5 |
| MASA | 16 | 3 |
Seen for the first time
The first podcast placement we have for each company. We add more podcasts over time, so a company here may have bought before we started reading where it ran. The 15 with the most placements, of 75.
| Company | Placements | Podcasts |
|---|---|---|
| Republic | 9 | 1 |
| B | 8 | 1 |
| Subsplash | 6 | 1 |
| Trylastcall | 6 | 2 |
| AARP | 5 | 1 |
| Proton | 5 | 2 |
| BLDG Active | 4 | 1 |
| Harvest Right | 4 | 1 |
| Howiinvestdelta | 4 | 1 |
| Javahouse | 4 | 1 |
| NOBULL | 4 | 1 |
| Audible | 3 | 2 |
| BRUNT Workwear | 3 | 3 |
| Porkbun | 3 | 1 |
| Awgbakery | 2 | 1 |
Counts are the ads we’ve found from companies we could identify, by the date each ran. They don’t show spend. A company missing here may still have bought; we only count what we read. How we get this data.