Sponsor report
The Overlap
Based on the last 180 days, compared with 3 other Sports newsletters. All placements.
Where you stand
| Measure | You | Sports median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 7 | 8 | 1 of 3 |
| Sponsors who came back for another week | 6 of 7 | 1 in 10 | 3 of 3 |
| Issues that carried a sponsor | 27 of 29 | 8 in 10 | 3 of 3 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Playa Bowls of Michigan · Food & drink 1 newsletter like yours: Free Kick! from We Are Soccer (7 weeks). Last ran Oct 13. Renewed.Latest ad: “Today’s Free Kick! is brought to you by Playa Bowls of Michigan” |
| 76 · Consumer goods 1 newsletter like yours: Y-Option: College Football with Yogi Roth (4 weeks). Last ran Sep 28. Renewed.Latest ad: “every Y-Option podcast is fueled by our founding sponsor 76” |
| Detroit Metro FC 1 newsletter like yours: Free Kick! from We Are Soccer (4 weeks). Last ran Oct 8. Renewed.Latest ad: “Today’s Free Kick! Newsletter is sponsored by Detroit Metro FC” |
| Northeast Marine · Consumer goods 1 newsletter like yours: The Daily Drive (2 weeks). Last ran Sep 28. Renewed. |
| The Regal Eagle · Food & drink 1 newsletter like yours: Free Kick! from We Are Soccer (2 weeks). Last ran Oct 6. Renewed.Latest ad: “Today’s Free Kick! Newsletter is brought to you by The Regal Eagle” |
| Tohatsu · Automotive 1 newsletter like yours: The Daily Drive (2 weeks). Last ran Sep 28. Renewed.Latest ad: “The Presidents Cup week Daily Drive newsletter was brought to you by Tohatsu” |
| ZONE3 · Consumer goods 1 newsletter like yours: The Daily Split (2 weeks). Last ran Oct 6. Renewed.Latest ad: “ZONE3 is a global triathlon brand built for the water” |
| Alaska Airlines · Travel & hospitality 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 19.Latest ad: “Fall’s best destinations are waiting” |
| Angelino's · Consumer goods New to newsletters 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 10.Latest ad: “Threw Out My Keurig. It Wasn't Broken.” |
| Dell · Telecom & hardware 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 23. Also sponsors 3 podcasts and 13 events. Exhibits at 1 trade show.Latest ad: “Discover laptops with built-in intelligence.” |
| Fidelity · Investing & trading 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 24. Also sponsors 5 events.Latest ad: “SPONSORED BY FIDELITY INVESTMENTS” |
| HubSpot · Sales & marketing software 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 15. Also sponsors 3 podcasts and 2 events.Latest ad: “Build Your First GTM Agent Workflow” |
| IM8 · Health & wellness 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 11. Also sponsors 9 podcasts.Latest ad: “Replace 16 supplements in one daily drink.” |
| MarketBeat · Investing & trading 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 22.Latest ad: “The AI IPO Rush Is Coming” |
| Michigan Jaguars FC 1 newsletter like yours: Free Kick! from We Are Soccer (1 week). Last ran Oct 15.Latest ad: “Today' Free Kick! Newsletter is brought to you by Michigan Jaguars FC” |
| Next League · AI & ML 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 15.Latest ad: “AI is moving beyond experimentation and into the business of sports.” |
| Next Level Training · Education & courses 1 newsletter like yours: Free Kick! from We Are Soccer (1 week). Last ran Oct 1.Latest ad: “Next Level Training” |
| Particle · Health & wellness 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 17.Latest ad: “You've Been Misinformed” |
| PwC · Finance & fintech 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 22. Also sponsors 1 podcast and 30 events. Exhibits at 1 trade show.Latest ad: “Resilience at Full Throttle” |
| Sedona · Health & wellness New to newsletters 1 newsletter like yours: The Daily Split (1 week). Last ran Oct 20.Latest ad: “This week’s Daily Split is brought to you in association with Sedona” |
| Slater and Gordon · Health & wellness 1 newsletter like yours: Cycling Weekly (1 week). Last ran Oct 19.Latest ad: “We’ll help you get back on track after injury” |
| Sportradar · Data & analytics 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 19.Latest ad: “Microsoft’s Trusted Sports Experiences Run On Real-Time Data From Sportradar” |
| SportsPredict · Media & entertainment 1 newsletter like yours: House of Strauss (1 week). Last ran Sep 25.Latest ad: “Sports Predict offers you the $200-a-Week NFL Challenge” |
| TickPick · Travel & hospitality 1 newsletter like yours: Front Office Sports (1 week). Last ran Oct 20. Also sponsors 1 podcast.Latest ad: “Win $500 Toward Baseball Tickets” |
| TLDR AI · Newsletters 1 newsletter like yours: Endzone Entertainment (1 week). Last ran Oct 7.Latest ad: “TLDR AI is the newsletter that does the translating.” |
And 9 more.
Media kit badge
Add this to your advertise page or media kit. It names your latest sponsors and links to your full record, so buyers can verify it.
<a href="https://adalmanac.com/newsletters/the-overlap"><img src="https://adalmanac.com/badge/the-overlap.svg" alt="Sponsors of The Overlap" height="46"></a>