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Newsletter · Sports

The Overlap

The Overlap has run 59 sponsor placements from 6 brands in the last 30 days.

7Sponsors, last 180 days
6Came back for another week
27 of 29Issues with a sponsor
2.4Placements per issue

Advertising profile

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Longest-running sponsorsDisney+ (6 weeks), Sky Bet (6 weeks), Super 6 (4 weeks)
Sponsors are mostlyMedia & entertainment

Timeline, last 10 weeks

Each square is a week. a placement ran   issue read, no placement   no issue captured that week.

AUGSEPOCTDisney+Disney+: issue read, no placement, week of Aug 17Disney+: issue read, no placement, week of Aug 24Disney+: placement, week of Aug 31Disney+: issue read, no placement, week of Sep 7Disney+: placement, week of Sep 14Disney+: placement, week of Sep 21Disney+: placement, week of Sep 28Disney+: placement, week of Oct 5Disney+: placement, week of Oct 12Disney+: placement, week of Oct 19Sky BetSky Bet: issue read, no placement, week of Aug 17Sky Bet: issue read, no placement, week of Aug 24Sky Bet: issue read, no placement, week of Aug 31Sky Bet: placement, week of Sep 7Sky Bet: issue read, no placement, week of Sep 14Sky Bet: placement, week of Sep 21Sky Bet: placement, week of Sep 28Sky Bet: placement, week of Oct 5Sky Bet: placement, week of Oct 12Sky Bet: placement, week of Oct 19Super 6Super 6: issue read, no placement, week of Aug 17Super 6: issue read, no placement, week of Aug 24Super 6: issue read, no placement, week of Aug 31Super 6: issue read, no placement, week of Sep 7Super 6: issue read, no placement, week of Sep 14Super 6: issue read, no placement, week of Sep 21Super 6: placement, week of Sep 28Super 6: placement, week of Oct 5Super 6: placement, week of Oct 12Super 6: placement, week of Oct 19Sky VegasSky Vegas: issue read, no placement, week of Aug 17Sky Vegas: issue read, no placement, week of Aug 24Sky Vegas: issue read, no placement, week of Aug 31Sky Vegas: issue read, no placement, week of Sep 7Sky Vegas: issue read, no placement, week of Sep 14Sky Vegas: issue read, no placement, week of Sep 21Sky Vegas: issue read, no placement, week of Sep 28Sky Vegas: placement, week of Oct 5Sky Vegas: placement, week of Oct 12Sky Vegas: placement, week of Oct 19HuelHuel: issue read, no placement, week of Aug 17Huel: issue read, no placement, week of Aug 24Huel: issue read, no placement, week of Aug 31Huel: issue read, no placement, week of Sep 7Huel: issue read, no placement, week of Sep 14Huel: issue read, no placement, week of Sep 21Huel: issue read, no placement, week of Sep 28Huel: placement, week of Oct 5Huel: placement, week of Oct 12Huel: placement, week of Oct 19ARNEARNE: issue read, no placement, week of Aug 17ARNE: issue read, no placement, week of Aug 24ARNE: issue read, no placement, week of Aug 31ARNE: issue read, no placement, week of Sep 7ARNE: issue read, no placement, week of Sep 14ARNE: issue read, no placement, week of Sep 21ARNE: issue read, no placement, week of Sep 28ARNE: placement, week of Oct 5ARNE: placement, week of Oct 12ARNE: placement, week of Oct 19

First placement in this window: Aug 31. Longest run: 6 weeks straight.

The same, as a table
SponsorWeeks with a placementLongest runFirstLastWeeks not captured
Disney+76Aug 31Oct 190
Sky Bet65Sep 7Oct 190
Super 644Sep 28Oct 190
Sky Vegas33Oct 5Oct 190
Huel33Oct 5Oct 190
ARNE33Oct 5Oct 190

Placements

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Newest first, one row per sponsor slot.

first time in this newsletter

Updated through .

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