Ad Almanac

Sponsor report

Shiro’s Alpha

Based on the last 180 days, compared with 10 other Crypto newsletters. All placements.

Where you stand

MeasureYouCrypto medianYou match or beat
Sponsors in the last 180 days080 of 10
Sponsors who came back for another week0 of 03 in 102 of 10
Issues that carried a sponsor0 of 07 in 100 of 10

A sponsor that books another week is the strongest public sign an ad worked.

Brands to pitch

Bought newsletters like yours in the last 120 days, never yours. Most likely first.

Bitkey · Crypto & web3 2 newsletters like yours: The News Block (12 weeks), BMTV (7 weeks). Last ran Oct 30. Renewed. Also sponsors 4 podcasts and 6 events.Latest ad: “Special thanks to our sponsors:”
BitcoinIRA · Crypto & web3 2 newsletters like yours: The News Block (12 weeks), Cryptotwits (6 weeks). Last ran Oct 30. Renewed. Also sponsors 1 podcast.Latest ad: “BitcoinIRA Has More Than Bitcoin. A Lot More.”
BitGo · Crypto & web3 2 newsletters like yours: The News Block (8 weeks), Coinage (3 weeks). Last ran Oct 30. Renewed. Also sponsors 2 podcasts and 6 events. Exhibits at 4 trade shows.Latest ad: “Bitgo is the digital asset infrastructure company”
Mantle · Crypto & web3 1 newsletter like yours: Linn's Leverage (15 weeks). Last ran Oct 29. Renewed. Also sponsors 1 podcast and 2 events. Exhibits at 3 trade shows.Latest ad: “Mantle”
Pendle · Crypto & web3 1 newsletter like yours: Linn's Leverage (15 weeks). Last ran Oct 29. Renewed.Latest ad: “PENDLE”

The Crypto buyer list: every sponsor in these newsletters, last 90 days, included with Ad Seller

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