Sponsor report
New Bands for Old Heads
Based on the last 180 days, compared with 19 other Culture & entertainment newsletters. All placements.
Where you stand
| Measure | You | Culture & entertainment median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 2 | 7 | 0 of 19 |
| Sponsors who came back for another week | 0 of 2 | 1 in 10 | 7 of 19 |
| Issues that carried a sponsor | 1 of 21 | 4 in 10 | 0 of 19 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Granola · Productivity & collaboration 3 newsletters like yours: The Sublime Newsletter (8 weeks), The Next Big Idea Club Book of the Day Newsletter (6 weeks), 1% Better (1 week). Last ran Oct 26. Renewed. Also sponsors 7 podcasts.Latest ad: “This edition of Book of the Day is sponsored by Granola” |
| Book of the Month · Consumer goods 4 newsletters like yours: Book Enthusiast (2 weeks), emmareadstoomuch (1 week), happy you're here. (1 week). Last ran Oct 1. Renewed.Latest ad: “do not abandon yourself in the pursuit of love” |
| Mechanize 2 newsletters like yours: Cremieux Recueil (11 weeks), The Nature-Nurture-Nietzsche Newsletter (1 week). Last ran Oct 22. Renewed.Latest ad: “We’re hiring software engineers to build environments and evals that frontier AI” |
| Microsoft · AI & ML 3 newsletters like yours: as seen on (2 weeks), milk and cookies (2 weeks), Ad Hoc (1 week). Last ran Oct 5. Renewed. Also sponsors 154 events. Exhibits at 40 trade shows.Latest ad: “Today’s newsletter is brought to you in partnership with Microsoft Surface” |
| Sézane · Consumer goods 4 newsletters like yours: Ad Hoc (1 week), À La Carte By Ali LaBelle (1 week), Pia Baroncini (1 week). Last ran Sep 25.Latest ad: “A big thank you to Sezane, this week’s presenting sponsor.” |
| Adobe 3 newsletters like yours: becoming that girl (2 weeks), Everything I Made (1 week), The (every)Girls Room (1 week). Last ran Oct 9. Renewed. Also sponsors 3 podcasts and 37 events. Exhibits at 20 trade shows.Latest ad: “making things with your hands is slow, tender work.” |
| Incogni · Security 2 newsletters like yours: Rich on Tech (5 weeks), Recomendo (4 weeks). Last ran Oct 25. Renewed. Also sponsors 11 podcasts.Latest ad: “Ever wonder how complete strangers seem to know your name...” |
| Tax Network USA · Finance & fintech 1 newsletter like yours: Man in America (13 weeks). Last ran Oct 8. Renewed. Also sponsors 3 podcasts.Latest ad: “Avoid troubles from IRS” |
| Cardenas Law Group 1 newsletter like yours: The Vibe (12 weeks). Last ran Oct 24. Renewed.Latest ad: “This edition of The VIBE Report is proudly sponsored by Cardenas Law Group.” |
| Lagoon · Consumer goods 1 newsletter like yours: Ali on the Run Newsletter (12 weeks). Last ran Oct 23. Renewed. Also sponsors 2 podcasts.Latest ad: “Lagoon: Click here to get my favorite pillows” |
| Oofos · Consumer goods 1 newsletter like yours: Ali on the Run Newsletter (12 weeks). Last ran Oct 23. Renewed. Exhibits at 1 trade show.Latest ad: “Oofos: Click here to check out the new Club+ line.” |
| Shokz · Consumer goods 1 newsletter like yours: Ali on the Run Newsletter (12 weeks). Last ran Oct 23. Renewed. Also sponsors 2 podcasts and 10 events. Exhibits at 10 trade shows.Latest ad: “Shokz: Click here and use code ALI for $10 off” |
| Vuori · Consumer goods 1 newsletter like yours: Ali on the Run Newsletter (12 weeks). Last ran Oct 23. Renewed. Exhibits at 1 trade show.Latest ad: “Vuori: Click here for 20% off your first Vuori order.” |
| LMNT · Food & drink 2 newsletters like yours: XO, MU by Melissa Urban (3 weeks), 1% Better (1 week). Last ran Oct 23. Renewed. Also sponsors 5 podcasts.Latest ad: “You’re Drinking Enough Water. Here’s What You’re Missing.” |
| New Balance · Consumer goods 1 newsletter like yours: Ali on the Run Newsletter (11 weeks). Last ran Oct 23. Renewed. Also sponsors 3 events. Exhibits at 2 trade shows.Latest ad: “New Balance: Click here to shop New Balance's latest releases for the season.” |
| Bookshop.org · E-commerce & retail 2 newsletters like yours: Silent Book Club (2 weeks), Book Enthusiast (1 week). Last ran Oct 4. Renewed.Latest ad: “Take 15% off our Banned Books collection on Bookshop.org” |
| ButcherBox · Food & drink 2 newsletters like yours: FOUND LA (2 weeks), FOUND Global (1 week). Last ran Oct 21. Renewed. Also sponsors 16 podcasts.Latest ad: “Higher standards, better meat and seafood” |
| Superhero Muffins · Food & drink 1 newsletter like yours: Ali on the Run Newsletter (9 weeks). Last ran Oct 23. Renewed.Latest ad: “Superhero Muffins: Click here and use code SUPERALI15 to get 15% off” |
| Brex · Finance & fintech 1 newsletter like yours: Core Memory (8 weeks). Last ran Oct 21. Renewed. Also sponsors 2 podcasts and 1 event. Exhibits at 5 trade shows.Latest ad: “Is this episode sponsored?” |
| McAlvany Precious Metals · Investing & trading 1 newsletter like yours: Clusterfuck Nation (8 weeks). Last ran Oct 23. Renewed.Latest ad: “helping investors learn about and own physical gold & silver” |
| Panther Diamonds · Consumer goods 1 newsletter like yours: The Vibe (8 weeks). Last ran Oct 2. Renewed.Latest ad: “Madison Avenue quality with Diamond District prices” |
| ExpressVPN · Security 2 newsletters like yours: CNET (1 week), TechRadar (1 week). Last ran Oct 22. Also sponsors 1 event.Latest ad: “Protect your online privacy wherever you are in the world!” |
| GAP · E-commerce & retail 2 newsletters like yours: A Tiny Apt. (1 week), Marie Claire (1 week). Last ran Oct 20. Also sponsors 2 events.Latest ad: “Gap is Nailing Fall Basics Right Now—16 Arrivals I'd Grab If I Were You” |
| Reducto New to newsletters 1 newsletter like yours: Not Boring (6 weeks). Last ran Oct 23. Renewed. Also sponsors 5 events.Latest ad: “The Only Document Parsing Product You’ll Need” |
| Ark Community · Health & wellness 1 newsletter like yours: Man in America (5 weeks). Last ran Oct 19. Renewed.Latest ad: “Improve immunity and skin quality” |
And 148 more.
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