Sponsor report
Ins7ghts
Based on the last 180 days, compared with 37 other AI newsletters. All placements.
Where you stand
| Measure | You | AI median | You match or beat |
|---|---|---|---|
| Sponsors in the last 180 days | 26 | 9 | 31 of 37 |
| Sponsors who came back for another week | 13 of 26 | 4 in 10 | 31 of 37 |
| Issues that carried a sponsor | 30 of 55 | 7 in 10 | 12 of 37 |
A sponsor that books another week is the strongest public sign an ad worked.
Brands to pitch
Bought newsletters like yours in the last 120 days, never yours. Most likely first.
| Attio · Sales & marketing software 15 newsletters like yours: Unwind AI (4 weeks), Context Window (3 weeks), The Signal (3 weeks). Last ran Oct 25. Renewed.Latest ad: “Attio A CRM You Can Talk To” |
| Granola · Productivity & collaboration 10 newsletters like yours: AI for Work (4 weeks), The Deep View (4 weeks), TLDR (4 weeks). Last ran Oct 23. Renewed. Also sponsors 6 podcasts.Latest ad: “The slide you forgot to screenshot” |
| Box · Productivity & collaboration 6 newsletters like yours: Last Week in AI (4 weeks), AI for Work (2 weeks), Exponential View (2 weeks). Last ran Oct 20. Renewed. Also sponsors 1 podcast and 6 events.Latest ad: “Reimagine enterprise AI at BoxWorks — Nov. 5-6” |
| Vanta · Security 6 newsletters like yours: The Rundown AI (4 weeks), Superhuman AI (2 weeks), AI Action Letter (1 week). Last ran Oct 22. Renewed. Also sponsors 9 podcasts and 9 events.Latest ad: “Competition’s tough for startups, and everyone needs an edge.” |
| Viktor · AI & ML 6 newsletters like yours: Strategy Breakdowns (4 weeks), AI Valley (3 weeks), AI by Aakash (2 weeks). Last ran Oct 13. Renewed. Also sponsors 1 podcast.Latest ad: “Hire me and you're a manager. Here is my first week” |
| beehiiv · Sales & marketing software 6 newsletters like yours: AI Breakfast (2 weeks), The Starting 5 (2 weeks), Latestly AI (1 week). Last ran Oct 23. Renewed.Latest ad: “beehiiv keeps the weekly and the Daily side by side” |
| Datadog · Data & analytics 5 newsletters like yours: The AI Report (5 weeks), TLDR (4 weeks), Superhuman AI (2 weeks). Last ran Oct 23. Renewed. Also sponsors 32 events.Latest ad: “Your AI bill keeps growing. Do you know why?” |
| Google Cloud · Developer tools 6 newsletters like yours: The Information AM (4 weeks), Ben's Bites (1 week), Superhuman AI (1 week). Last ran Oct 22. Renewed.Latest ad: “Google Cloud invites startup leaders to an exclusive, high-level briefing” |
| Wiz · Security 5 newsletters like yours: AI for Work (2 weeks), Superhuman AI (2 weeks), The Code (2 weeks). Last ran Oct 21. Renewed. Also sponsors 29 events.Latest ad: “A Practical Framework for AI Threat Readiness” |
| Optimizely · Sales & marketing software 5 newsletters like yours: The Rundown AI (3 weeks), AI for Work (2 weeks), TLDR Marketing (2 weeks). Last ran Oct 20. Renewed. Also sponsors 1 podcast and 10 events. Exhibits at 1 trade show.Latest ad: “Find high-value AI use cases” |
| StackAI · AI & ML 4 newsletters like yours: AI for Work (4 weeks), The Deep View (4 weeks), Superhuman AI (3 weeks). Last ran Oct 19. Renewed. Also sponsors 3 events.Latest ad: “Enterprise AI, deployed with experts” |
| WorkOS · Developer tools 5 newsletters like yours: Superhuman AI (5 weeks), Simon Willison's Newsletter (2 weeks), TLDR (2 weeks). Last ran Oct 22. Renewed. Also sponsors 6 podcasts and 10 events.Latest ad: “Keep credentials out of your agent's context” |
| Lambda · AI & ML 5 newsletters like yours: The Information AM (2 weeks), TLDR AI (2 weeks), AI for Work (1 week). Last ran Oct 20. Renewed. Also sponsors 7 events. Exhibits at 1 trade show.Latest ad: “Get 25% more from your training GPUs” |
| Plaid · Finance & fintech 5 newsletters like yours: The AI Corner (2 weeks), Big Technology (1 week), Superhuman AI (1 week). Last ran Oct 12. Renewed. Also sponsors 1 podcast and 9 events. Exhibits at 4 trade shows.Latest ad: “Innovation needs infrastructure” |
| Memoket · AI & ML 4 newsletters like yours: Superhuman AI (4 weeks), AI for Work (2 weeks), The Deep View (1 week). Last ran Oct 20. Renewed.Latest ad: “Your best ideas don't happen at your desk” |
| AWS · AI & ML 4 newsletters like yours: The Rundown AI (3 weeks), Superhuman AI (2 weeks), The Deep View (1 week). Last ran Oct 8. Renewed. Also sponsors 42 events. Exhibits at 1 trade show.Latest ad: “Plan your re:Invent week around your actual stack” |
| Meta · Media & entertainment 4 newsletters like yours: The Information AM (3 weeks), AI Secret (1 week), The AI Report (1 week). Last ran Oct 23. Renewed. Also sponsors 1 podcast and 36 events. Exhibits at 2 trade shows.Latest ad: “Build with Meta’s newest AI models” |
| Oyster · HR & recruiting 5 newsletters like yours: Chart Art (2 weeks), Partner Grow (2 weeks), Front Research (1 week). Last ran Oct 8. Renewed.Latest ad: “The best person for your next role might not live near your office” |
| Adobe · Media & entertainment 4 newsletters like yours: Ben's Bites (3 weeks), AI Valley (2 weeks), The AI Report (1 week). Last ran Sep 30. Renewed. Also sponsors 3 podcasts and 25 events. Exhibits at 3 trade shows.Latest ad: “Adobe for Claude just got a major upgrade” |
| Tabs · Productivity & collaboration 4 newsletters like yours: AI for Work (2 weeks), Creative Automation (2 weeks), The Deep View (2 weeks). Last ran Oct 1. Renewed. Exhibits at 1 trade show.Latest ad: “Tabs + PwC: A practical framework for usage-based revenue in the AI era” |
| Kalshi · Investing & trading 5 newsletters like yours: Chart Art (3 weeks), Creative Automation (2 weeks), Nomad for Less (1 week). Last ran Oct 19. Renewed. Also sponsors 34 podcasts and 2 events.Latest ad: “The produce market that hedges heat waves” |
| MongoDB · Developer tools 4 newsletters like yours: The Code (2 weeks), The Turing Post (2 weeks), Superhuman AI (1 week). Last ran Oct 22. Renewed. Also sponsors 17 events.Latest ad: “Your App’s Data Takes Questions” |
| Doppel · Security New to newsletters 3 newsletters like yours: AI for Work (3 weeks), The Deep View (3 weeks), Unsupervised Learning (3 weeks). Last ran Oct 15. Renewed. Also sponsors 2 podcasts and 1 event.Latest ad: “Read why throwing more headcount at the problem doesn't work” |
| HUMAN Security · Security 5 newsletters like yours: Marketing Brew (1 week), Retail Brew (1 week), Superhuman AI (1 week). Last ran Oct 19. Also sponsors 1 event.Latest ad: “AI agents are shopping… but attackers are too” |
| Outskill · Education & courses New to newsletters 3 newsletters like yours: The AI Corner (6 weeks), Future Blueprint (1 week), The AI Report (1 week). Last ran Oct 19. Renewed.Latest ad: “Astra now runs your computer for you” |
And 430 more.
What other AI newsletters charge
| Newsletter | Published rate |
|---|---|
| There's An AI For That (TAAFT)“2,500,000 subscribers” | $2,947 for its main slot |
| AI Fire“400K+ audience” | $150 to $500 |
| The AI Report“400,000 subscribers” | $1,800 for its main slot |
| The Daily Bite by Snack Prompt“220,000+ subscribers” | $1,000 to $5,400 |
| The Daily Bite by Snack Prompt“220,000 subscribers” | $2,000 for its main slot |
| Michael Kevin Spencer“180,000 subscribers” | $1,399 for its main slot |
Rates as each publisher states them.
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