Vanguard vs Fidelity Investments
Vanguard and Fidelity Investments compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
74Fidelity Investments47 newsletter · 12 podcast · 15 event
“Open a brokerage account, save with a Roth IRA, HSA, or 529” Source
Where each ran Newsletter and podcast placements, last 12 months.
| Vanguard | Fidelity Investments | Lane | |
|---|---|---|---|
| 49 | 11 | Business podcasts | |
| 25 | 24 | Finance & investing newsletters | |
| 28 | 0 | News podcasts | |
| 0 | 14 | Startups & venture newsletters | |
| 0 | 6 | Software & developers newsletters | |
| 0 | 2 | Sports newsletters | |
| 1 | 0 | Business & economy newsletters |
In common 7 outlets with both on record.
| Outlet | Vanguard | Fidelity Investments |
|---|---|---|
| The Irrelevant Investor | 14 | 5 |
| The Compound and Friends | 7 | 6 |
| Animal Spirits Podcast | 6 | 4 |
| Kiplinger | 7 | 1 |
| T3 Technology Conference | 1 | 2 |
| AfroTech | 1 | 1 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Vanguard · 10 outlets
Fidelity Investments · 15 outlets
Counts are the ads and listings we’ve found. They don’t show spend.