Ad Almanac

Observability platforms

Splunk vs New Relic

Splunk and New Relic compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

59Splunk9 newsletter · 0 podcast · 50 event“Unify security and observability at petabyte scale on the Splunk data platform for trusted AI. Stop threats and prevent downtime at machine speed.” Source
53New Relic13 newsletter · 0 podcast · 40 event“New Relic is an AI-powered observability platform that correlates your telemetry across your entire stack, so you can isolate the root cause and reduce MTTR.” Source

Where each ran Newsletter and podcast placements, last 12 months.

SplunkNew RelicLane
0
11Software & developers newsletters
4
0Industry trade newsletters
3
0Finance & investing newsletters
2
0Politics & policy newsletters
0
2AI newsletters

In common 12 outlets with both on record.

OutletTypeSplunkNew Relic
AWS Summit New YorkEvent33
AWS Summit Washington DCEvent32
Confidential Computing SummitEvent32
AWS Summit LondonEvent22
AWS Summit TorontoEvent22
KubeCon + CloudNativeCon JapanEvent21

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Splunk · 24 outlets

SecureWorld Seattle3
Banking Dive Daily3
Manufacturing Dive Daily3

New Relic · 19 outlets

TLDR DevOps7
TLDR3
AWS Summit Bogota2
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.