Ad Almanac

Observability platforms

Splunk vs Honeycomb

Splunk and Honeycomb compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

38Splunk9 newsletter · 0 podcast · 29 event“Unify security and observability at petabyte scale on the Splunk data platform for trusted AI. Stop threats and prevent downtime at machine speed.” Source
27Honeycomb9 newsletter · 0 podcast · 18 event“Honeycomb is the observability platform built for AI-era software. Fast queries, unified telemetry, and LLM observability. Used by Slack, Intercom, and Dropbox.” Source

Where each ran Newsletter and podcast placements, last 12 months.

SplunkHoneycombLane
4
0Industry trade newsletters
0
4Software & developers newsletters
0
4AI newsletters
3
0Finance & investing newsletters
2
0Politics & policy newsletters
0
1Data & analytics newsletters

In common 8 outlets with both on record.

OutletTypeSplunkHoneycomb
Confidential Computing SummitEvent22
All Things OpenEvent11
AWS re:InventEvent11
AWS Summit LondonEvent11
AWS Summit New YorkEvent11
AWS Summit TorontoEvent11

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Splunk · 20 outlets

Banking Dive Daily3
Manufacturing Dive Daily3
AWS Summit Japan1

Honeycomb · 15 outlets

The Rundown AI2
TLDR DevOps2
DevOpsDays Atlanta1
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.