Ad Almanac

Observability platforms

Splunk vs Grafana

Splunk and Grafana compared: the outlets each sponsors, the ones they share, and the ones where only one appears.

38Splunk11 newsletter ads · 27 event sponsor lists“Unify security and observability at petabyte scale on the Splunk data platform for trusted AI. Stop threats and prevent downtime at machine speed.” Source
34Grafana34 event sponsor lists“Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.” Source

Where each ran Newsletter and podcast ads, last 12 months.

SplunkGrafanaLane
4
0Industry trade newsletters
4
0Politics & policy newsletters
3
0Finance & investing newsletters

In common 13 outlets with both on record.

OutletTypeSplunkGrafana
AWS Summit LondonEvent22
AWS Summit New YorkEvent31
AWS Summit Washington DCEvent31
AWS Summit São PauloEvent12
AWS Summit TorontoEvent21
KubeCon + CloudNativeCon JapanEvent12

Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.

Splunk · 19 outlets

SecureWorld Seattle3
Banking Dive Daily3
Manufacturing Dive Daily3

Grafana · 21 outlets

AWS Summit Hamburg2
AWS Summit Tel Aviv2
AWS Summit Amsterdam1
See every outlet · Company Research

Counts are the ads and listings we’ve found. They don’t show spend.