Incogni vs Aura
Incogni and Aura compared: the outlets each sponsors, the ones they share, and the ones where only one appears.
Where each ran Newsletter and podcast placements, last 12 months.
| Incogni | Aura | Lane | |
|---|---|---|---|
| 24 | 80 | Business podcasts | |
| 43 | 0 | Government podcasts | |
| 38 | 0 | AI newsletters | |
| 20 | 18 | News podcasts | |
| 21 | 0 | Culture & entertainment newsletters | |
| 0 | 6 | Sports podcasts | |
| 0 | 3 | Society & culture podcasts | |
| 0 | 2 | Comedy podcasts |
In common 2 outlets with both on record.
| Outlet | Incogni | Aura |
|---|---|---|
| The David Pakman Show | 2 | 6 |
| Pod Save America | 2 | 2 |
Only one on record Not on record means we haven’t seen it, not that the other doesn’t buy there.
Incogni · 41 outlets
Aura · 11 outlets
Counts are the ads and listings we’ve found. They don’t show spend.